21st Century HealthCare

Overview

21st Century is a value-priced vitamin and supplement brand founded in 1991 by Steve Snyder in Tempe, Arizona. One of the largest U.S. manufacturers of dietary supplements, the brand is known for providing quality vitamins at affordable prices.

In 2003, 21st Century HealthCare was acquired by NBTY (now The Bountiful Company), which was subsequently acquired by Nestlé Health Science in 2022.

Key Facts

• Founded: 1991
• Founder: Steve Snyder
• Headquarters: Tempe, Arizona (550,000 sq ft facility)
• Parent Company: Nestlé Health Science (since 2022)
• Employees: 500+
• Distribution: 50+ countries
• DSLD Products: 900+ products
• E-commerce Ranking:
  • iHerb: #4 by total ratings (1,820,308 ratings)

Corporate History

Ownership Structure

Nestlé S.A. (Switzerland)
│   • Global food & beverage conglomerate
│   • Founded: 1866
│
└── Nestlé Health Science
    │   • Health & nutrition division
    │   • Acquired Bountiful Company 2022
    │
    ├── Premium Brands
    │   └── Solgar, Garden of Life, Pure Encapsulations
    │
    └── Value/Mass Market Brands
        ├── Nature's Bounty®
        ├── Sundown®
        └── 21st Century® ← (value segment)
            │   • HQ: Tempe, AZ
            │   • 550,000 sq ft facility
            │
            └── Brand Portfolio
                ├── 21st Century (main)
                ├── VitaJoy Gummies
                ├── Zoo Friends (kids)
                ├── Wellify!
                ├── ReNourish
                └── Sentry (multivitamins)

Founder Story

Steve Snyder founded 21st Century HealthCare in 1991 after working as Vice President of Finance for another health supplement manufacturer. He identified quality deficiencies in vitamin production and started the company to ensure high-quality, fully-tested products at affordable prices.

Brand Portfolio

Main Brand: 21st Century

DSLD Brand ID: 457 Products: 798

Core product categories:

• Vitamins (A, B, C, D, E, K)
• Minerals (Calcium, Magnesium, Zinc)
• Specialty supplements
• Value-priced alternatives

Sub-brands

Product Philosophy

Core Principles

1. Affordable Quality: High-quality at value prices
2. Wide Distribution: Available in major retailers
3. Full Testing: Complete quality verification
4. Large Format: Economy sizes for savings

Market Position

• Competes with store brands
• Alternative to premium-priced brands
• Wide distribution (CVS, Walgreens, Walmart)

Manufacturing

Location: Tempe, Arizona (near Phoenix Airport)

Market Position

Competitive Advantages

1. Value Pricing: Affordable quality supplements
2. Manufacturing Scale: Large Arizona facility
3. Wide Distribution: Mass market retail
4. Nestlé Resources: Global distribution support
5. iHerb Success: Strong e-commerce performance

E-commerce Performance

Sister Brands (Nestlé Health Science)

Related Companies

Competitors

Data Sources

1. 21st Century Official Website
2. 21st Century - About Us
3. LinkedIn - 21st Century HealthCare
4. Crunchbase
5. from_the_refinery investigation (Group 5609)
6. DSLD Database (900+ products across 11 variants)

Generated by DogTag System | Last verified: 2025-12-20