Amazing Herbs
#Brand Overview
#Amazing Herbs is the original manufacturer of black seed (Nigella sativa) health and nutritional supplements in the world. Founded in 1990 in the United States, the company was one of the first to introduce black seed to the American health and nutrition industry. They are known as “The Black Seed Experts”.
Company Information
#| Field | Value |
|---|
| Legal Entity | Amazing Herbs Nutraceuticals Inc. |
| Headquarters | Atlanta / Buford, Georgia, USA |
| Founded | 1990 |
| Founders | Waseem Goreja & Ashraf Goreja |
| Current Leadership | Nazia Sarbuland (following Waseem Goreja) |
| Manufacturing | FDA-registered facility in Buford, GA |
| Employees | ~11 (across North America and Asia) |
Company History
#Origins (1990)
#- Waseem Goreja grew up hearing stories of the miraculous black cumin seed used for health in his family’s native Pakistan
- The seed was called “Blessed Seed” - believed to heal all diseases except death
- Waseem and his father Ashraf started producing black seed supplements in 1990
Key Milestones
#| Year | Milestone |
|---|
| 1990 | Company founded, introduced Black Seed as dietary supplement |
| 1998 | Launched AmazingHerbs.com website |
| 2000 | First company globally to cold-press Black Seed oil for softgels |
| 2009 | Products available in ~1,000 stores |
| 2010 | 6,000+ retail stores, 30,000+ individual customers |
| 2018 | 8,000+ stores including Whole Foods, Vitamin Shoppe, GNC |
International Expansion
#Products now available in UK, Australia, Japan, South America, Caribbean, and Africa.
Product Portfolio
#Black Seed Oil (Liquid)
#- Premium Black Seed Oil (1oz, 4oz, 8oz, 16oz, 1 gallon)
- Egyptian Black Seed Oil (100% Pure)
- Artisan Black Seed Oil (Glass Bottle)
Black Seed Oil Blends
#- Black Seed + Flax Seed Oil Blend
- Black Seed + Pumpkin Seed Oil Blend
Capsules & Softgels
#- Black Seed Oil Softgels (500mg, 1250mg)
- Black Seed Original Plain Capsules (475mg)
Whole & Ground Seed
#- Black Seed Whole Seed
- Ground Premium Black Cumin Seed
Specialty Products
#- HoneyZest Herbal Honey (3 blends: Soothing, Energizing, Immunity)
- Prostate Care capsules
- Various herbal extracts (Maca, Yohimbe, Horny Goat)
Key Product Features
#- 100% Pure Cold-Pressed
- Minimum 1.2% Thymoquinone (TQ)
- Non-GMO, Non-Irradiated
- Pesticide-Free
- Gluten-Free
- Made in USA
Manufacturing & Quality
#Facility
#- FDA-registered and inspected facility in Buford, Georgia
- Uses unique screw-type presses for gentle cold-pressing
- Maximum preservation of antioxidants and nutrients
Quality Control
#- Seeds exclusively grown for Amazing Herbs using sustainable organic farming
- No fertilizers, pesticides, or EtO treatment
- Every batch sent to third-party lab for:
- Plant identity verification
- Contaminant testing
- Thymoquinone (TQ) level verification
UPC Information
#| Field | Value |
|---|
| GS1 Prefix | 665231 |
| Example UPCs | 665231120042 (Black Seed Oil 4oz) |
| 665231120080 (Black Seed Oil 8oz) |
| 665231170085 (Egyptian Black Seed Oil 8oz) |
| 665231861167 (Whole Seed 16oz) |
Market Presence
#Retail Availability
#| Channel | Status | Notes |
|---|
| Amazon | ✅ Active | Official brand store |
| iHerb | ✅ Active | Multiple SKUs |
| Vitamin Shoppe | ✅ Active | In-store and online |
| GNC | ✅ Active | Select products |
| Whole Foods | ✅ Active | Select locations |
| Vitacost | ✅ Active | Online |
Distribution Scale
#- 8,000+ retail stores in the US (as of 2018)
- International presence in 6+ regions
Investigation Summary
#Status Determination: ACTIVE
#| Aspect | Finding | Evidence |
|---|
| Database (DSLD) | Unable to verify | Database file issue |
| UPC Identification | 665231 prefix | 22+ products verified |
| Official Website | ✅ Active | amazingherbs.com |
| Parent Listing | N/A | Independent family-owned |
| Retail Availability | ✅ Strong | Amazon, iHerb, Vitamin Shoppe, etc. |
| Consolidation | ❌ None | Operating independently since 1990 |
| History | Founded 1990 | 35+ years in business |
Confidence Level: HIGH
#The brand demonstrates clear signs of active status:
- Dedicated official website with active e-commerce
- Strong multi-channel retail presence (8,000+ stores)
- FDA-registered manufacturing facility in Georgia
- 35+ years of continuous operation
- Active product development and international expansion
- Small business designation on Amazon