Brand Overview#
BioTRUST Nutrition is a leading direct-to-consumer (DTC) eCommerce nutrition brand founded in 2011 by Josh Bezoni and Joel Marion. The company specializes in science-based nutritional products focused on healthy aging, offering a portfolio of approximately 25 innovative products spanning protein, collagen, healthy living, anti-aging, and digestive health.
Company History#
| Year | Event |
|---|---|
| 2011 | Founded by Josh Bezoni and Joel Marion |
| 2014-2015 | Recognized as Make-A-Wish National Outstanding Partner |
| 2022-01 | Acquired by Wellbeam Consumer Health (American Pacific Group) |
Headquarters#
Address: 500 Corporate Circle, Suite G, Golden, Colorado 80401, USA
Employees: 54-500 (varies by source)
Product Focus#
BioTRUST specializes in premium, science-backed supplements for healthy aging:
Core Product Lines#
- Ageless Multi-Collagen: Types I, II, III collagen peptides
- Low Carb Protein: Grass-fed whey & casein blend
- Keto Elevate: MCT oil powder for ketogenic support
- MetaboGreens: Green superfood powder
- Pro-X10: Probiotic & prebiotic supplement
- Joint 33X: Joint health formula
- Eternal Mind: Cognitive support with Nutricog
Manufacturing & Quality#
- Manufactured in the USA in GMP-certified facility
- Third-party lab tested for purity, potency, and safety
- Grass-fed, pasture-raised, hormone-free ingredients
- Free from artificial colors, flavors, or sweeteners
- 60-day money-back guarantee
Corporate Structure#
BioTRUST Nutrition is part of Wellbeam Consumer Health LLC, a portfolio company of American Pacific Group (San Francisco-based private equity firm).
Sister Brands (under Wellbeam)#
- Eu Natural (vitamins & minerals, fertility focus)
- Penetrex (joint & muscle relief)
- TruSkin (skincare)
Charitable Initiatives#
- Make-A-Wish National Outstanding Partner (2014-2015)
- Over $947,000 donated to Make-A-Wish (as of 2016)
- 1.5+ million meals provided through No Kid Hungry campaign
Database Presence#
| Source | Products | Notes |
|---|---|---|
| DSLD | 20 | BioTrust, BioTrust Nutrition variants |
| iHerb | 17 | Brand code: BSR |
| Keepa | 49 | Amazon product tracking |
UPC Prefixes#
BioTRUST uses two UPC prefixes:
- 741360 - Primary prefix
- 096802 - Secondary prefix (possibly legacy or co-manufacturer)
Retail Availability#
- Official Store: biotrust.com
- Amazon: Official brand store
- iHerb: 17 products available
Relationships
From this profile →
- → Parent Company: Wellbeam Consumer Health (2022-01)
- → Acquired By: American Pacific Group (external) (2022-01)
- → Sister Brand: Eu Natural (2022-01)
- → Sister Brand: Penetrex (external) (2022-01)
- → Sister Brand: TruSkin (external) (2022-01)
- → Founded by: Josh Bezoni (external) (2011)
- → Founded by: Joel Marion (external) (2011)
← Linked from
- ← Eu Natural sister brand of
Live Data (Census)
E-Commerce Presence
Amazon
47 products
Top Reviewed Products
- 6,040 reviews BioTrust Ageless Multi Collagen Peptides Powder – 5 Types (I, II, III, V, X) – …
- 6,040 reviews BioTrust Collagen Powder with Turmeric – 5 Types (I, II, III, V, X) – Turmeric …
- 6,040 reviews BioTrust Ageless Multi Collagen Peptides Powder – 5 Types (I, II, III, V, X) – …
iHerb
0 products
Regulatory Data (DSLD)
- Total Products
- 14
- Brand Variants
- BioTrust (14 products)
Product Types
- 4 Other Combinations
- 4 Non-Nutrient/Non-Botanical
- 4 Amino acid/Protein
- 1 Botanical with Nutrients
- 1 Botanical
Dosage Forms
- 11 Capsule
- 2 Powder
- 1 Softgel Capsule
Core Ingredients (Top 5)
- 4 Lactobacillus rhamnosus
- 4 Lactobacillus plantarum
- 4 Lactobacillus acidophilus
- 4 Blend (non-nutrient/non-botanical)
- 4 Bifidobacterium breve
Manufacturer Information
- BioTrust Nutrition
(manufacturer)
Location: Austin, TX - BioTrust (manufacturer)