Brand Overview
#BrainMD is a science-based nutraceutical company founded by Dr. Daniel G. Amen, MD, a renowned clinical neuroscientist, psychiatrist, and best-selling author. The company specializes in brain health supplements formulated with clinically-researched ingredients to support memory, focus, mood, and cognitive function. BrainMD is headquartered in Irvine, California, and operates as part of MindWorks Innovations, Inc.
History
#- 2002-01-09: Business started (per BBB)
- 2014-02-26: MindWorks Innovations, Inc. incorporated (per BBB)
- Present: Active brand with 55+ products on iHerb and Amazon store presence
Corporate Structure
#Current
#- Brand Name: BrainMD Health
- Corporation: MindWorks Innovations, Inc.
- Founder & CEO: Dr. Daniel G. Amen, MD
- President & CFO: Christine O’Neill (shared with Amen Clinics, Inc.)
- Chief Science Officer: Nicole Avena, PhD (neuroscientist)
- Medical Director: Robert R. Johnson, DO
- Headquarters: 1929 Main St., Suite 106, Irvine, CA 92614
- Employees: 20-49
- Annual Revenue: $5M-$10M
Related Entities
#- Amen Clinics, Inc.: Psychiatric clinics founded in 1989, world leader in SPECT imaging
- Amen University: Educational platform for medical professionals (founded 2012)
- Change Your Brain Foundation: Non-profit supporting brain health education
- BrainFitLife: Digital platform for brain health
Leadership
#- Founder & CEO: Dr. Daniel G. Amen, MD
- Double board-certified psychiatrist
- Clinical neuroscientist
- 20-time national bestselling author
- Books translated into 50 languages
- Over 225,000+ brain SPECT scans from 155 countries
- Change Your Brain, Change Your Life (1M+ copies sold)
- Co-author of #1 NYT bestseller The Daniel Plan
- LinkedIn: https://www.linkedin.com/in/danielamenmd/
Product Focus
#Categories
#- Memory: Brain & Memory Power Boost, Brain & Memory Power MAX
- Focus & Attention: Focus & Energy, NeuroLink
- Mood Support: Happy Saffron Plus, Serotonin Mood Support
- Stress & Relaxation: Calm My Brain, Everyday Stress Relief, GABA Calming Support
- Sleep: Restful Sleep
- Daily Essentials: NeuroVite Plus multivitamin
- Omega-3: Omega-3 Power (DHA & EPA)
- Kids: Children’s brain support supplements
- Bundles: Brain & Body Power, Brain & Body Power Max
Product Formats
#- Capsules
- Softgels
- Vegan Capsules
- Packets (multi-supplement bundles)
Quality Standards
#- Clinically-researched ingredients
- Scientifically-determined dosages
- Third-party certified
- Manufactured in FDA-registered facilities
- Free from gluten, wheat, eggs, corn, sugars
- No artificial coloring or flavoring
- Free from common toxins (dioxins, etc.)
Popular Products
#- Brain & Memory Power Boost (UPC: 857568003130)
- Focus & Energy
- Omega-3 Power
- NeuroVite Plus
- Calm My Brain
- Brain & Body Power (bundle)
- Craving Control (UPC: 857568003093)
- Brain & Body Power Max (UPC: 857568003208)
DSLD Presence
#| Metric | Value |
|---|
| Brand ID | 2974 |
| Product Count | 2 |
| Date Range | 2019-08-23 to 2024-02-22 |
| Primary Types | Botanical with Nutrients, Other Combinations |
Products in DSLD
#- Focus & Energy (2024) - Botanical with Nutrients
- Neurolink (2019) - Other Combinations
Product Identification
#| Identifier | Value | Notes |
|---|
| UPC Prefix | 857568 | GS1 Company Prefix |
| iHerb Brand Code | BRD | 55 products |
| DSLD Brand ID | 2974 | 2 products registered |
UPC Examples
#- 857568003130 (Brain and Memory Power Boost)
- 857568003093 (Craving Control)
- 857568003420 (Brain & Body Power 60 packets)
- 857568003208 (Brain & Body Power Max)
Retail Presence
#| Channel | Status | Notes |
|---|
| Official Website | Active | brainmd.com with full ecommerce |
| Amazon | Active | Official brand store with multiple categories |
| iHerb | Active | Brand code: BRD, 55 products |
| Amen Clinics Store | Active | amenclinics.com/store/ |
| Specialty Retailers | Active | Blue Sky Vitamin, Dr. Rinehart, etc. |
Contact Information
#- Phone (US): (888) 850-5287
- Phone (International): (949) 556-4721
- Email: support@brainmd.com
- Hours: Monday-Friday, 6 AM – 5 PM PST
- Address: 1929 Main St., Suite 106, Irvine, CA 92614
Status Determination
#| Criterion | Finding |
|---|
| Official Website | Active (brainmd.com) |
| DSLD Presence | 2 products (2019-2024) |
| iHerb Presence | 55 products |
| Amazon Store | Active with multiple categories |
| BBB Rating | A+ |
| Years in Business | 23 years (since 2002) |
| Recent Activity | Active product development and sales |
Status: active (High Confidence)
Investigation Notes
#Key Findings
#- Physician-Founded: Created by Dr. Daniel Amen, a celebrity psychiatrist with significant media presence
- Clinical Heritage: Products formulated based on decades of clinical practice and brain SPECT imaging research
- Corporate Structure: MindWorks Innovations, Inc. is the legal entity, with shared executives with Amen Clinics, Inc.
- Strong Brand Ecosystem: Part of a larger “Amen” ecosystem including clinics, university, foundation
- Mission-Driven: A portion of sales supports Change Your Brain Foundation
- Premium Positioning: Clinical-grade supplements at premium price points
- Multi-Channel Distribution: Strong DTC (official website), marketplace (Amazon, iHerb), and clinical (Amen Clinics stores)
Consolidation Evidence
#- None: BrainMD is the sole supplement brand under MindWorks Innovations
- No evidence of mergers, acquisitions, or consolidation with other brands
- No dual-branding observed
Confidence Assessment
#- Brand Status: High confidence - multiple indicators of active, thriving brand
- Ownership: High confidence - BBB and corporate records confirm MindWorks Innovations, Inc.
- UPC Prefix: High confidence - 857568 confirmed across multiple products
- iHerb Code: High confidence - verified from enriched.db (BRD, 55 products)