Brand Overview
#Caltrate is a leading calcium supplement brand owned by Haleon plc. Originally developed by Lederle Laboratories (American Cyanamid), the brand was acquired together with Centrum in 1994 and has followed the same corporate ownership path through Wyeth, Pfizer, GSK, and now Haleon. With over 25 years of nutritional science heritage, Caltrate specializes in calcium carbonate formulations with vitamin D3 for bone health support.
History
#Corporate Ownership Timeline
#| Period | Owner | Notes |
|---|
| Pre-1994 | American Cyanamid / Lederle | Original developer |
| 1994-2009 | Wyeth (American Home Products) | Acquired with Centrum |
| 2009-2019 | Pfizer | Via Wyeth acquisition |
| 2019-2022 | GSK Consumer Healthcare | GSK-Pfizer JV |
| 2022-Present | Haleon plc | Independent spin-off |
Key Milestones
#- Pre-1994: Developed by Lederle Laboratories (American Cyanamid)
- 1994: American Home Products acquires American Cyanamid (Caltrate + Centrum)
- 2009: Pfizer acquires Wyeth
- 2019: GSK and Pfizer merge consumer health businesses
- 2022-07-18: Haleon listed as independent company
Corporate Structure
#- Parent Company: Haleon plc
- Headquarters: Weybridge, England (Haleon HQ)
- Stock: LSE/NYSE: HLN (FTSE 100)
Product Portfolio
#Core Product Lines
#| Product | Description |
|---|
| Caltrate 600+D3 | Basic calcium + vitamin D3 tablets |
| Caltrate 600+D3 Plus Minerals | Enhanced formula with minerals |
| Caltrate Gummy Bites | Gummy format |
| Caltrate Soft Chews | Chewable format (Chocolate Truffle, Vanilla) |
| Caltrate Minis | Smaller tablet format |
Key Features
#- Active Ingredient: Calcium carbonate (not calcium citrate)
- Key Differentiator: “Nothing has more vitamin D3 than Caltrate”
- Target: Women’s bone health, osteoporosis prevention
Quality & Claims
#- 25+ years of nutritional science
- Highest vitamin D3 among leading competitors
- Supports calcium absorption and bone health
Target Market
#- Primary: Women (57% of American women don’t get sufficient calcium)
- Focus: Bone health, osteoporosis prevention
- Age: Adults, especially 50+
International Presence
#Caltrate maintains localized websites in:
- Australia, Brazil, Canada, China, Colombia
- Hong Kong, Malaysia, Mexico, Puerto Rico
- Singapore, South Africa, Thailand
Retail Presence
#| Channel | Status | Notes |
|---|
| Walmart | ✅ Active | Major retail |
| Target | ✅ Active | Major retail |
| CVS | ✅ Active | Pharmacy |
| Walgreens | ✅ Active | Pharmacy |
| Amazon | ✅ Active | E-commerce |
| Grocery | ✅ Active | Nationwide |
Investigation Notes
#- UPC Prefix: 300055 (primary)
- Business Model: Mass retail + pharmacy
- Ownership: Public (Haleon plc)
- Heritage: Acquired with Centrum from American Cyanamid (1994)
Status Determination
#| Criterion | Finding |
|---|
| Official Website | ✅ Active (caltrate.com) |
| Retail Availability | ✅ Nationwide mass retail |
| Parent Company | ✅ Haleon plc (FTSE 100) |
| International Presence | ✅ 12+ countries |
Status: active (High Confidence)