Cenovis

Overview

Cenovis is an Australian vitamin and supplement brand founded in 1938 by pharmacist William James Rogers. With over 85 years of history, Cenovis is one of Australia’s most recognized supplement brands, known as Australia’s #1 Immunity Brand.

Originally a yeast-based product for pharmacies, Cenovis expanded into vitamins in the 1970s. The brand was acquired by Sanofi Consumer Healthcare in 2008 and is now part of Opella ANZ, a B Corp-certified company.

Key Facts

• Founded: 1938
• Founder: William James Rogers (pharmacist)
• Headquarters: Brisbane, Queensland, Australia
• Parent Company: Opella ANZ
• Ultimate Owner: CD&R (50%), Sanofi (48.2%), Bpifrance (1.8%)
• Acquired by Sanofi: 2008
• Certification: B Corp certified
• Manufacturing: Brisbane, 2 billion+ tablets/capsules annually

Corporate History

Ownership Structure

CD&R (Private Equity) - 50% Controlling Stake
│   • Acquired April 2025
│
Sanofi S.A. - 48.2% Minority
│   • Retained stake
│
Bpifrance - 1.8%
│
└── Opella (€16B Enterprise Value)
    │   • HQ: France
    │
    └── Opella ANZ (Brisbane)
        │   • B Corp Certified
        │   • 300+ employees Australia
        │   • $40M+ facility upgrades
        │
        ├── Cenovis® ← THIS BRAND
        │   └── Founded 1938, 85+ years
        │
        ├── Nature's Own®
        │   └── Founded late 1960s
        │
        └── Ostelin®
            └── 100+ year history

Brand Portfolio

Core Product Lines

Bestsellers

• Sugarless Vitamin C 500mg (launched 1996)
• Multivitamin & Minerals
• Zinc+ Immunity formula

Manufacturing

Brisbane Facility

Location: Virginia, Brisbane (north side)

Quality & Sustainability

• B Corp Certified: Commitment to social/environmental standards
• Australian Made: Products manufactured locally
• Regenerative Practices: Eco-friendly manufacturing
• GMP Compliant: Pharmaceutical-grade standards

Product Philosophy

Core Principles

1. Australian Heritage: 85+ years of local manufacturing
2. Immunity Focus: Australia’s #1 immunity brand
3. Accessible Quality: Pharmacy and supermarket distribution
4. Sustainability: B Corp certified operations

Target Market

• Primary: Australian families
• Health Focus: Immunity, daily wellness
• Channel: Pharmacies (Chemist Warehouse, Priceline), Supermarkets

Market Position

Competitive Advantages

1. Heritage Brand: 85+ years of trust
2. Local Manufacturing: Australian Made
3. B Corp Status: Sustainability leadership
4. Opella Resources: Part of global platform

Sister Brands (Opella ANZ)

Related Companies

Competitors (Australia)

Data Sources

1. Cenovis Official Website
2. Cenovis Our Story
3. Opella Brand Portfolio
4. Opella Australia
5. Retail Pharmacy Magazine - Opella Standalone
6. Australian Manufacturing - B Corp Status

Generated by DogTag System | Last verified: 2025-12-20