Brand Overview#
Dr. Berg Nutritionals is a health supplement and education company founded in 1999 by Dr. Eric Berg, D.C., headquartered in Alexandria, Virginia. Known as “The Knowledge Doc®,” Dr. Berg specializes in Healthy Keto® and intermittent fasting education. The company leverages a massive YouTube following (14+ million subscribers) to market keto-friendly supplements, vitamins, and wellness products through a direct-to-consumer model.
History#
- 1988: Dr. Eric Berg graduates from Palmer College of Chiropractic
- 1990-1997: Private practice in California and Louisiana
- 1997: Opens The Health & Wellness Center in Alexandria, VA
- 1999: Dr. Berg Nutritionals, Inc. founded
- 2005: Associate Professor at Howard University (Nutrition)
- 2022: Amazon Buy with Prime program launched
- 2025-07: Dr. Berg Nutritionals joins Amazon Buy with Prime
- 2025-10: Reaches 14 million YouTube subscribers
Corporate Structure#
- Legal Entity: Dr. Berg Nutritionals, Inc.
- Type: Private company
- Headquarters: 4501 Ford Avenue, Alexandria, VA 22302
- Employees: ~47 (11-50 range)
- Founder/CEO: Dr. Eric Berg, D.C.
- VP E-commerce: Karl Canto
Founder#
Dr. Eric Berg, D.C.#
Education:
- Doctor of Chiropractic, Palmer College of Chiropractic (1988)
- Pre-Medical Studies, University of Wisconsin-Parkside (1983-1985)
- Army Reserves X-ray Technician (1983-1987)
Licenses:
- Virginia Board of Medicine Chiropractic License #1851
- California Chiropractic License #20123
- Louisiana Chiropractic License #875
Achievements:
- Treated 40,000+ patients over 30-year career
- 14+ million YouTube subscribers
- 6,000+ health education videos
- 30+ million total subscribers across platforms
- Trained 2,500+ doctors worldwide
- Conducted 4,800+ health seminars
Publications:
- The Healthy Keto Plan (bestseller)
- The 7 Principles of Fat Burning
- Healthy Hormones, Healthy Life
- Dr. Berg’s Body Shape Diets
Research:
- Co-authored peer-reviewed studies on cancer metabolism, ketone metabolism (2022-2025)
Product Portfolio#
Core Categories#
| Category | Products |
|---|---|
| Vitamins | D3 & K2, B1, B12, Vitamin C, Multivitamins |
| Minerals | Magnesium, Iodine, Trace Minerals, Potassium |
| Keto Support | Electrolyte Powder, Nutritional Yeast, Keto Energy |
| Digestive | Probiotics, Ox Bile, Digestive Enzymes |
| Hormone Support | Estrogen Balance (DIM), Adrenal & Cortisol |
| Superfoods | Organic Wheatgrass, Cruciferous Superfood |
| Sleep & Stress | Sleep Support, Stress Management |
| Beauty | Hair Formula, Collagen Peptides, Biotin |
Key Products#
- D3 & K2 Vitamin (10,000 IU) - flagship product
- Electrolyte Powder - keto essential
- Adrenal & Cortisol Support
- Nutritional Yeast with B12
- Potassium Electrolyte Supplements
Brand Philosophy#
- “Life is real, so take real supplements™”
- Keto-friendly formulations
- Science-based nutrition
- Educational approach to health
Business Model#
Direct-to-Consumer (DTC)#
- Primary: shop.drberg.com
- YouTube Funnel: 14M+ subscribers driving traffic
- Content Marketing: 6,000+ educational videos
Amazon Partnership (2025)#
- Buy with Prime integration
- Prime delivery speeds on drberg.com
- Expanded reach through Amazon ecosystem
Retail Presence#
| Channel | Status | Notes |
|---|---|---|
| Official Website | ✅ Active | shop.drberg.com (primary) |
| Amazon | ✅ Active | Official store + Buy with Prime |
| PureFormulas | ✅ Active | Professional channel |
| YouTube | ✅ Active | 14M+ subscribers |
International Presence#
- UK: drberg.uk (official UK distributor)
- Global: Employees across 3 continents (North America, Asia, Europe)
Investigation Notes#
- UPC Prefix: 602573 (primary), 013964 (secondary)
- Business Model: Influencer-driven DTC
- Ownership: Private, founder-led
- Key Differentiator: YouTube health education empire
- Specialty: Keto and intermittent fasting supplements
Status Determination#
| Criterion | Finding |
|---|---|
| Official Website | ✅ Active (drberg.com, shop.drberg.com) |
| E-commerce | ✅ DTC + Amazon |
| Social Media | ✅ 14M+ YouTube subscribers |
| Recent Activity | ✅ Amazon Buy with Prime (July 2025) |
| Founder Active | ✅ Dr. Eric Berg actively involved |
Status: active (High Confidence)
Relationships
From this profile →
- → Founded by: Dr. Eric Berg, D.C. (external) (1999)
- → Led by: Dr. Eric Berg, D.C. (external) (1999)
- → Affiliated with: Berg Institute of Health & Wellness (external)
- → Partner: Amazon Buy with Prime (external) (2025-07)