Brand Overview#
Dr. Tobias is a premium dietary supplement brand founded in 2013 by Dr. Tobias Ihde, a German sports scientist and economist. The brand is best known for its #1 selling Omega 3 Fish Oil and Colon 14-Day Cleanse on Amazon. Originally a German company, Dr. Tobias is now owned by FitLife Brands, Inc. following the 2023 acquisition of Mimi’s Rock Corp.
Key Facts#
- Founded: 2013
- Founder & CEO: Dr. Tobias Ihde
- Parent Company: FitLife Brands, Inc. (since February 2023)
- Previous Owner: Mimi’s Rock Corp. (2018-2023)
- Manufacturing: Made in USA, GMP certified, third-party tested
- Markets: United States, Canada, Germany
Founder Background#
Dr. Tobias Ihde has a background in Sports Science and Sports and Medicine research, with a doctorate in economics. As a student at one of Germany’s most renowned universities, he focused on Sports Science and was involved in strenuous physical and mental training for up to seven hours a day, competing against top caliber athletes. The brand was born out of personal health issues that plagued the founder, leading him on a personal quest of discovery.
Founding Story#
In 2013, Dr. Ihde saw a lack of premium quality, extra strength fish oils on the market. After discovering that fish oil helped his back and joint pain, he felt that the dosage of existing products was too low and had concerns about their quality. After many months and trial runs, a winning formulation was found and 72 bottles were quickly listed on Amazon.com. A year later, a Forbes study highlighted the benefits of Omega 3 Fatty Acids—Dr. Tobias Omega 3 Fish Oil came in at number one!
Flagship Products#
- Omega 3 Fish Oil: #1 selling fish oil on Amazon, 2000mg Triple Strength
- Colon 14-Day Cleanse: Top-selling colon cleanse product
- Deep Immune Probiotics & Prebiotics: Dual action digestion & immune support
- Digestive Enzymes: 18 enzymes for digestion and gut health
- Liver 21 Day Cleanse: Herbal liver detox with Milk Thistle
- Turmeric Curcumin: 1500mg with BioPerine
Product Categories#
- Digestive Health: Colon Cleanse, Digestive Enzymes, Probiotics
- Heart Health: Omega 3 Fish Oil, Blood Pressure Support
- Joint Health: Joint Support with Glucosamine Chondroitin MSM
- Detox: Liver Cleanse, Candida Support
- General Wellness: Multivitamins, Turmeric, Lung Health
- Women’s Health: Prenatal Vitamins, Menopause Relief
Corporate History#
| Year | Event |
|---|---|
| 2013 | Founded by Dr. Tobias Ihde; first 72 bottles listed on Amazon |
| 2014 | Forbes study ranks Dr. Tobias Fish Oil #1 |
| 2018 | Mimi’s Rock Corp. acquires Dr. Tobias brand |
| 2019 | Mimi’s Rock acquires All Natural Advice and Maritime Naturals |
| 2022-12 | Mimi’s Rock announces agreement to be acquired by FitLife Brands |
| 2023-02-28 | FitLife Brands completes acquisition of Mimi’s Rock |
Retail Availability#
- Official Website: drtobias.com
- Amazon: Official store, #1 selling Fish Oil
- Walmart: In-store and online
- Target: Same Day Delivery, Drive Up, Order Pickup
- iHerb: International distribution
Database Presence#
| Source | Products | Notes |
|---|---|---|
| DSLD | 55 | 47 as “Dr. Tobias” + 8 as “Dr Tobias”; 2017-04-25 to 2025-02-23 |
| Keepa | 60 | Amazon marketplace data |
| iHerb | Available | International distribution |
Investigation Summary#
| Aspect | Finding | Confidence |
|---|---|---|
| Database Presence | 55 DSLD, 60 Keepa | High |
| UPC Prefix | 842367 (6-digit) | High |
| Official Website | drtobias.com | High |
| Parent Company | FitLife Brands, Inc. (via Mimi’s Rock) | High |
| Retail Availability | Amazon, Walmart, Target, iHerb | High |
| Brand Status | Active | High |
Status Rationale: Dr. Tobias is an actively operating brand with over a decade of history since 2013. The brand maintains the #1 selling Omega 3 Fish Oil position on Amazon, has strong retail presence across major channels (Amazon, Walmart, Target, iHerb), continuous DSLD product registrations through 2025, and is now backed by FitLife Brands following the 2023 acquisition. The brand continues to expand its product line and international presence.
Relationships
From this profile →
- → Parent Company: FitLife Brands, Inc. (2023-02-28)
- → Parent Company: Mimi's Rock Corp. (external) (2018)