Brand Overview#
Eu Natural (pronounced “you natural”) is a digitally-native dietary supplement brand founded in 2013 by Vinay Amin. The name derives from the Greek prefix “eu” (εὖ) meaning “good” or “well.”
Company History#
| Year | Event |
|---|---|
| 2013 | Founded by Vinay Amin |
| 2021-01 | Acquired by American Pacific Group via Yukon Wellness Holdings |
| 2021-03 | Parent company rebranded to Wellbeam Consumer Health |
Headquarters#
Address: 2654 W Horizon Ridge Pkwy, Ste B5-93, Henderson, Nevada 89052, USA
Employees: 11-50
Product Focus#
Eu Natural specializes in plant-powered supplements with a strong focus on:
- Reproductive Health: Fertility supplements for women (Conception For Her) and men (Conception For Him)
- Women’s Health: Hormonal balance, prenatal vitamins, menopause support
- Beauty: Skin, hair, and nail supplements
- General Wellness: Immunity, detox, and overall health
Manufacturing & Quality#
- Blended in the USA
- Batch-tested for purity, potency, and safety
- Free from artificial fillers, wheat, gluten, dairy, nuts, and eggs
- 90-day money-back guarantee
- Partner of Vitamin Angels (1-for-1 giving model)
Corporate Structure#
Eu Natural is part of Wellbeam Consumer Health LLC (formerly Yukon Wellness Holdings), a portfolio company of American Pacific Group, a San Francisco-based private equity firm.
Sister Brands (under Wellbeam)#
- Penetrex (joint & muscle relief)
- TruSkin (skincare)
- BioTRUST Nutrition (protein, collagen, healthy living)
Regulatory Notes#
In May 2021, the FDA issued a warning letter regarding marketing claims for Conception fertility supplements. The company was required to modify claims that implied drug-like treatment effects.
Retail Availability#
- Official Store: store.eunatural.com
- Amazon: Brand storefront available
- iHerb: Listed (brand code: EUN)
- Target: Available
- Vitacost: Available
- Walmart: Available
Relationships
From this profile →
- → Parent Company: Wellbeam Consumer Health (2021-01)
- → Acquired By: American Pacific Group (external) (2021-01)
- → Sister Brand: Penetrex (external) (2021-03)
- → Sister Brand: TruSkin (external)
- → Sister Brand: BioTRUST Nutrition
- → Founded by: Vinay Amin (external) (2013)
← Linked from
- ← BioTRUST Nutrition is subsidiary of (2022-01)
- ← BioTRUST Nutrition sister brand of (2022-01)
- ← Eu Natural is subsidiary of (2021-01)
Live Data (Census)
E-Commerce Presence
Amazon
38 products
Top Reviewed Products
- 36,683 reviews Conception Fertility for Her & Him Bundle - Fertility Supplements Combo for …
- 36,677 reviews Conception For Him – Fertility Supplements for Men, Male Fertility Support & …
- 36,560 reviews Conception Fertility Supplements for Women – Aids Ovulation, Hormonal Balance, & …
iHerb
17 products
Top Rated Products
- Stone Breaker, 60 Vegetarian Capsules
- Uric Acid Purge, Celery Seed & Tart Cherry, 60 Vegetarian Capsules
- Elite Focus, Caffeine & L-Theanine, 120 Vegetarian Capsules
Regulatory Data (DSLD)
- Total Products
- 54
- Brand Variants
- Eu Natural (53 products)
EU Natural (1 products)
Product Types
- 24 Other Combinations
- 15 Botanical with Nutrients
- 8 Botanical
- 5 Non-Nutrient/Non-Botanical
- 2 Vitamin
Dosage Forms
- 52 Capsule
- 2 Softgel Capsule
Core Ingredients (Top 5)
- 34 Black Pepper
- 27 Blend
- 22 Vitamin D
- 22 Vitamin B6
- 21 Zinc
Manufacturer Information
- Eu Natural Inc
(manufacturer)
Location: Henderson, NV - Eu Natural Inc
(manufacturer)
Location: San Jose, CA