Brand Overview#
Force Factor is an award-winning global performance nutrition brand founded in 2009 by two former Harvard University rowers. Headquartered in Boston’s Innovation District, the company has grown to become a top-selling supplement brand at major retailers including GNC, Walmart, Costco, and Target.
History#
- 2009: Founded at Harvard University by Daniel Wallace and James Sietstra
- 2009: Parent company Nutraclick LLC established (originally named Hungry Fish LLC)
- 2009: Secured GNC distribution within 3 months of launch
- 2010-07-27: BBB Accredited
- 2011: Named “New Brand of the Year” by Bodybuilding.com
- 2013: Hungry Fish LLC renamed to Nutraclick LLC
- 2017: Expanded to mass retail channels
- 2025: Recognized on Bain & Company’s Insurgent Brands List
- 2025: Achieved #1 Superfoods Brand in America status
Corporate Structure#
- Legal Entity: Force Factor LLC
- Parent Company: Nutraclick LLC
- Headquarters: Boston’s Innovation District, Massachusetts
- Founders: Daniel Wallace (CEO), James Sietstra
- Annual Revenue: ~$75.5 million (2025 estimate)
- Certifications: CarbonNeutral® Company certification
Key People#
- Daniel Wallace: Co-Founder & CEO
- James Sietstra: Co-Founder
Product Focus#
- Categories: Pre-workout, testosterone boosters, nitric oxide boosters, weight management, brain health, male vitality, superfoods
- Flagship Products: Total Beets, Volcano Pre-Workout, LeanFire, Score! XXL, ProbioSlim
- Philosophy: Uncompromising performance supplements accessible to everyone
Product Lines#
- Total Beets: Beetroot-based circulatory support (soft chews, powder, tablets)
- Volcano: Pre-workout nitric oxide booster with creatine
- LeanFire: Thermogenic weight management
- Score! XXL: Male performance
- Somnapure: Sleep support
- Amazing Ashwa: Stress relief soft chews
- Better Turmeric: Anti-inflammatory soft chews
Retail Presence#
| Channel | Status | Notes |
|---|---|---|
| Official Website | ✅ Active | forcefactor.com |
| GNC | ✅ Active | Top-selling brand |
| Amazon | ✅ Active | Official store |
| Walmart | ✅ Active | In-store and online |
| Target | ✅ Active | In-store and online |
| Costco | ✅ Active | Bulk packaging |
| Sam’s Club | ✅ Active | Warehouse retail |
| iHerb | ✅ Active | International |
| Vitamin Shoppe | ✅ Active | Specialty retail |
| Macy’s | ✅ Active | Department store |
Sister Brands (Nutraclick Portfolio)#
- Peak Life: Health and wellness supplements
- Femme Factor: Female sports nutrition
- ProbioSlim: Digestive health
- Stages of Beauty: Age-specific skincare
Awards & Recognition#
- 2011: Bodybuilding.com “New Brand of the Year”
- 2025: Bain & Company Insurgent Brands List
- 2025: #1 Superfoods Brand in America
Quality Standards#
- CarbonNeutral® Company certified
- Science-backed formulations
- Led by world’s top nutrition experts
Investigation Notes#
- DSLD Presence: 286 products in database
- UPC Prefix: 818594 (confirmed from retailer listings)
- BBB Rating: Accredited since 2010
- Market Position: Major mass-market brand with extensive retail distribution
Status Determination#
| Criterion | Finding |
|---|---|
| Official Website | ✅ Active (forcefactor.com) |
| Retail Availability | ✅ 100+ retailers (GNC, Walmart, Target, Costco) |
| DSLD Presence | ✅ 286 products |
| Recent Products | ✅ Active releases, 2025 awards |
| Parent Company | ✅ Nutraclick LLC (active) |
Status: active (High Confidence)
Relationships
From this profile →
- → Subsidiary: Nutraclick LLC (external) (2009)
- → Sister Brand: Peak Life (external) (2009)
- → Sister Brand: Femme Factor (external)
- → Sister Brand: ProbioSlim (external)
Live Data (Census)
E-Commerce Presence
Amazon
286 products
Top Reviewed Products
- 15,156 reviews Force Factor Total Beets Soft Chews with Beetroot, Nitrates, L-Citrulline, …
- 15,103 reviews Force Factor Total Beets Soft Chews with Beetroot, Nitrates, L-Citrulline, …
- 14,731 reviews Force Factor ProbioSlim Keto ACV Gummies, Organic Apple Cider Vinegar Gummies …
iHerb
216 products
Top Rated Products
- LeanFire®, 30 Vegetable Capsules
- LeanFire®, 60 Vegetable Capsules
- Somnapure®, Great Tasting Melatonin Gummies, Dream Berry, 120 Gummies (5 mg per …
Regulatory Data (DSLD)
- Total Products
- 64
- Brand Variants
- Force Factor (64 products)
Product Types
- 53 Other Combinations
- 8 Botanical with Nutrients
- 2 Non-Nutrient/Non-Botanical
- 1 Botanical
Dosage Forms
- 30 Capsule
- 13 Tablet or Pill
- 10 Powder
- 5 Other (e.g. tea bag)
- 3 Softgel Capsule
Core Ingredients (Top 5)
- 30 Vitamin B6
- 30 Blend
- 25 Vitamin B12
- 24 Blend (Combination)
- 19 Zinc
Manufacturer Information
- Force Factor LLC (manufacturer)
- Force Factor, LLC
(manufacturer)
Location: Cambridge, MA - Force Factor LLC (manufacturer)
- Force Factor (manufacturer)