Overview
#Herbs, Etc. is one of America’s oldest herbal medicine companies, founded in 1969 by legendary herbalist Michael Moore in Santa Fe, New Mexico. The company specializes in liquid herbal tinctures and extracts, made from whole herbs using traditional extraction methods. In January 2024, the manufacturing business was acquired by Rosewood Private Investments.
Key Facts
#- Founded: 1969
- Founder: Michael Moore (herbalist, founder of Southwest School of Botanical Medicine)
- Current Guide: Daniel Gagnon (MS, RH) - joined 1979, purchased 1982
- Original Location: Santa Fe, NM
- Phone: 505-982-1265
- DSLD Products: 683 (across all variants)
- UPC Prefix: 765704
- Certifications: Certified Organic Manufacturing Facility
Founding Story
#Michael Moore, described as “the godfather of herbal medicine,” opened a small apothecary in Santa Fe’s Chinatown in 1969. Daniel Gagnon, a native of northern Ontario, joined the staff in 1979 and purchased the shop three years later from Moore. Under Gagnon’s leadership, Herbs, Etc. grew from a local apothecary to a nationally recognized herbal medicine brand.
Recent Developments
#| Date | Event |
|---|
| January 2024 | Manufacturing business sold to Rosewood Private Investments (Dallas) |
| March 1, 2025 | Retail store at 1345 Cerrillos Rd (Kiva Center) closed after 55 years |
| Present | Brand continues online at herbsetc.com |
Product Categories
#| Category | Description |
|---|
| Immune Support | ChlorOxygen, Deep Lung, Immune Zoom |
| Respiratory Health | Lung Tonic, Osha Root Complex |
| Allergy Relief | Allertonic |
| Sleep & Relaxation | Deep Sleep, Stress Relief |
| Digestive Health | Digestive formulas |
| Women’s Health | Female-specific formulas |
| Heart Health | Cardiovascular support |
| Energy Support | Herbal energy formulas |
| Herbal First Aid | Emergency herbal remedies |
Signature Products
#- Singer’s Saving Grace® - Created for performers at the Santa Fe Opera
- ChlorOxygen® - Chlorophyll concentrate
- Deep Lung - Respiratory support
- Osha Root Complex - Traditional Native American herb
DSLD Brand Variants
#| Brand Variant | Products |
|---|
| Herbs, Etc. | 384 |
| Herbs Etc. | 288 |
| Herbs, Etc | 11 |
| Total | 683 |
Quality Philosophy
#- Fresh or dried whole herbs - Not powders
- Family-owned certified organic farms throughout the United States
- Whole-plant extraction methods
- North American herbs prioritized
- 250+ bulk liquid herbal extracts available for custom formulations
- 55+ years of herbalism experience
Corporate History
#| Year | Event |
|---|
| 1969 | Founded by Michael Moore in Santa Fe, NM |
| 1979 | Daniel Gagnon joins staff |
| 1982 | Daniel Gagnon purchases the company |
| 2024 | Manufacturing sold to Rosewood Private Investments |
| 2025 | Retail store closes; brand continues online |
Retail Presence
#| Channel | Status |
|---|
| Official Website | ✅ Primary (herbsetc.com) |
| Amazon | ✅ Available |
| iHerb | ✅ Available |
| Retail Store (Santa Fe) | ❌ Closed March 2025 |
Data Sources
#- Herbs, Etc. Official Website
- Herbs, Etc. About Us
- Rosewood PI Acquisition Announcement
- Santa Fe New Mexican - Store Closing
- NIH Dietary Supplement Label Database (DSLD)
Generated by DogTag | Last verified: 2025-12-30