Brand Overview#
Jacked Factory is a sports nutrition brand founded in 2015 under Nutra Holdings Inc. Headquartered in St. John’s, Newfoundland, Canada, the brand focuses on research-backed supplements with transparent labeling and no artificial dyes or fillers. Jacked Factory is a sister brand to Transparent Labs, Cira, and Nested Naturals within the Nutra Holdings portfolio.
History#
- 2014: Nutra Holdings founded by John Williams
- 2015: Jacked Factory launched as flagship brand
- 2015: First products: Altius and PowerBuild
- 2020: Nutra Holdings acquired Transparent Labs
- 2021: John Williams named EY Entrepreneur Of The Year Atlantic
- Present: Part of multi-brand Nutra Holdings portfolio
Corporate Structure#
- Legal Entity: Nutra Holdings Inc. (parent)
- Type: Private company
- Headquarters: Suite 1100 Cabot Pl, St. John’s, NL A1C 6K3, Canada
- CEO: John Williams (Founder & CEO of Nutra Holdings)
- Other Brands: Transparent Labs, Cira, Nested Naturals
Founder#
John Williams#
- Founder & CEO of Nutra Holdings
- Owner of Transparent Labs
- Avid gym-goer and competitive powerlifter
- EY Entrepreneur Of The Year 2021 Atlantic winner
- Started with two products (Altius, PowerBuild) in 2014
Product Focus#
- Formats: Powders, capsules
- Philosophy: Research-supported ingredients, transparent labeling
- Specialty: Pre-workout, muscle building, fat loss
Key Product Lines#
| Line | Description |
|---|---|
| Nitrosurge | Pre-workout (flagship) |
| Nitrosurge Shred | Thermogenic pre-workout |
| Androsurge | Estrogen blocker / testosterone support |
| Burn-XT | Fat burner |
| Growth Surge | Muscle building |
| Vita XT | Performance multivitamin |
Flagship Product: Nitrosurge#
- 180mg caffeine per serving
- 1.6g beta-alanine
- 13 flavor options
- ~$1.00 per serving (30 servings / $29.99)
- Full label transparency
Quality Standards#
- cGMP Certified manufacturing facility
- Research-backed ingredient dosing
- No artificial dyes or fillers
- Full label transparency
- Clinical dosing (not proprietary blends)
Brand Philosophy#
Jacked Factory rejected the “status quo of low quality, ineffective, overpriced supplements” by:
- Avoiding traditional magazine ads and retail placement
- Building grassroots movement through quality
- Value-driven pricing
- Direct-to-consumer focus
- Targeting “quiet but mighty gym goers”
Collaborations#
- John Wick x Jacked Factory: Pre-workout collaboration with Lionsgate franchise
Retail Presence#
| Channel | Status | Notes |
|---|---|---|
| Official Website | ✅ Active | jackedfactory.com |
| Amazon | ✅ Active | Major channel |
| iHerb | ✅ Active | Available |
| Target | ✅ Active | Available |
| Vitamin Shoppe | ✅ Active | Via Transparent Labs expansion |
| Muscle & Strength | ✅ Active | Specialty retailer |
Investigation Notes#
- DSLD Presence: Present in database
- UPC Prefix: 672691 (confirmed)
- Business Model: DTC-focused with retail expansion
- Ownership: Nutra Holdings Inc. (Canada)
- Key Differentiator: Transparent labeling, clinical dosing
Status Determination#
| Criterion | Finding |
|---|---|
| Official Website | ✅ Active (jackedfactory.com) |
| Retail Availability | ✅ Multiple channels (Amazon, iHerb, Target) |
| DSLD Presence | ✅ Present |
| Parent Company | ✅ Nutra Holdings (active) |
| Brand Collaborations | ✅ John Wick partnership |
Status: active (High Confidence)
Relationships
From this profile →
- → Founded by: John Williams (external) (2015)
- → Subsidiary of: Nutra Holdings Inc. (2015)
- → Sister Brand: Transparent Labs (external) (2020)
- → Sister Brand: Cira (external)
- → Sister Brand: Nested Naturals (external)
← Linked from
- ← Jacked Factory Subsidiary of (2015)