Life Extension

Overview

Life Extension is a science-based supplement brand founded in 1980 by longevity advocates Saul Kent (1939-2023) and William Faloon in Fort Lauderdale, Florida. The company is known for its research-backed formulations and commitment to funding anti-aging research.

In 2018, the parent organization was renamed from Life Extension Foundation to Biomedical Research & Longevity Society (BRLS). The company remains privately held and family-controlled.

Key Facts

• Founded: 1980
• Founders: Saul Kent, William Faloon
• Headquarters: 900 N Federal Hwy, Fort Lauderdale, FL 33304
• Parent Company: Biomedical Research & Longevity Society (private)
• Employees: ~500
• DSLD Products: 2,000+ products
• E-commerce Ranking:
  • iHerb: #7 by total ratings (1,672,127 ratings)

Corporate History

Ownership Structure

Biomedical Research & Longevity Society (Private)
│   • Formerly: Life Extension Foundation
│   • Founded: 1980
│   • Headquarters: Fort Lauderdale, FL
│   • President: Saul Kent (deceased 2023)
│   • VP/De facto CEO: William Faloon
│
├── Life Extension Quality Supplements and Vitamins, Inc.
│   │   • Commercial operations
│   │   • Supplement sales
│   │
│   └── Life Extension® Brand Portfolio
│       ├── Life Extension (main line)
│       ├── Wellness Code
│       ├── Florassist (probiotics)
│       ├── Geroprotect (longevity)
│       ├── Gummy Science
│       └── Omega Foundations
│
└── Life Extension Buyer's Club (Historical)
    • Membership-based sales
    • Separate EIN from foundation

Brand Portfolio

Main Brand: Life Extension

DSLD Brand ID: 196 Products: 1,962

Core product categories:

• Vitamins & minerals
• Anti-aging formulas
• Cardiovascular health
• Brain health / Nootropics
• Hormone support

Sub-brands

Product Philosophy

Core Principles

1. Research-Funded: Funds anti-aging and longevity research
2. Science-Based: Formulas based on published studies
3. Premium Ingredients: Higher doses, clinically studied forms
4. Transparency: Full ingredient disclosure
5. Longevity Focus: Products designed to extend healthspan

Notable Formulations

• Two-Per-Day: High-potency multivitamin
• Super K: Comprehensive vitamin K formula
• AMPK Metabolic Activator: Longevity-focused
• NAD+ Cell Regenerator: Anti-aging
• Cognitex: Brain health formula

Market Position

Competitive Advantages

1. Longevity Expertise: Pioneer in anti-aging supplements
2. Research Commitment: Funds scientific research
3. Premium Positioning: Higher quality, higher price point
4. Loyal Customer Base: Strong membership model
5. Science Credibility: Extensive published research

E-commerce Performance

Controversies

FDA Conflicts (1987-1996)

The Life Extension Foundation had significant conflicts with the FDA:

• 1987: Armed FDA raid on LEF premises
• 1995-96: All charges eventually dropped
• Foundation emerged as critic of FDA regulation

Tax Status (2013-2018)

• 2013: IRS revoked nonprofit status (retroactive to 2006)
• Issue: Operations too entwined with for-profit sales
• 2018: Tax-exempt status reinstated

Distribution Partnerships

Life Extension serves as US distributor for select international products:

Related Companies

Competitors

Data Sources

1. Life Extension Official Website
2. Wikipedia - Biomedical Research & Longevity Society
3. Wikipedia - William Faloon
4. Tracxn - Life Extension
5. DSLD Database (brand_id: 196, 2,000+ products)
6. from_the_refinery investigation (Group 2502)

Generated by DogTag System | Last verified: 2025-12-20