Overview#
Live Conscious is a lifestyle wellness supplement brand owned by Scale Media, Inc., a tech-driven DTC company founded in 2013. Originally launched as LiveWell Labs in 2014, the brand was renamed to Live Conscious in April 2021. Based in Burbank, California, Live Conscious specializes in collagen, probiotics, and holistic wellness supplements, positioning itself as blending “ancient wisdom with modern science.”
Key Facts#
- Founded: 2014 (as LiveWell Labs)
- Rebranded: April 2021 (to Live Conscious)
- Parent Company: Scale Media, Inc.
- Headquarters: Burbank, California (distribution centers in Burbank & Utah)
- Phone: 866-949-7799
- Email: shop@weliveconscious.com
- DSLD Products: 37
- DSLD Brand ID: 4440
- UPC Prefix: 850008
- Business Model: Direct-to-Consumer (DTC), with retail expansion
Parent Company: Scale Media#
Scale Media was founded in 2013 by serial entrepreneurs Ben Flohr and Ziv Haklili in Los Angeles. The company has grown to:
- Cross $100+ million in annual sales
- Employ ~143 staff across North America and Asia
- Manage 100+ products across multiple brands
Recognition:
- Forbes’ Best Startup Employer (2020)
- NBJ Leadership & Growth Award (2020)
Product Categories#
| Category | Products |
|---|---|
| Collagen | Beyond Collagen (powder, capsules, stick packs) |
| Body Health | Beyond Greens, K2+D3, MagWell, OmegaWell |
| Gut Health | Pro-45 Probiotic, digestive aids |
| Mind Support | Beyond Brew, Lion’s Mane, ZenWell |
| Women’s Health | Beyond Hormone, Berberine Phytosome |
| Immunity | BreathWell (lung & immune support) |
Signature Products#
- Beyond Collagen - Multi-collagen formula (Types I, II, III, V, X) with biotin & vitamin C
- Beyond Greens - Superfood green powder
- Pro-45 - 45 billion CFU probiotic
- ZenWell - Ashwagandha-based stress support
- OmegaWell - Fish oil for heart health
Quality Standards#
- Third-party tested for label accuracy, safety, and potency
- Grass-fed, pasture-raised bovine collagen
- Non-GMO certified
- Gluten-free
- 365-day money-back guarantee
Scale Media Brand Portfolio#
| Brand | Focus | DSLD Products |
|---|---|---|
| Live Conscious | Lifestyle wellness, collagen | 37 |
| 1MD Nutrition | Doctor-formulated supplements | 56 |
| Essential Elements | Clean supplements | 37 |
| Hair La Vie | Hair health | 6 |
| Simple Beauty | Anti-aging skincare | - |
| Tru Alchemy | Premium skincare | - |
Retail Presence#
| Channel | Status |
|---|---|
| Official Website | ✅ Primary (weliveconscious.com) |
| Amazon | ✅ Available |
| Target | ✅ Available (via iHerb marketplace) |
| Walmart | ✅ Available |
| iHerb | ❓ Limited/Not confirmed |
Brand Evolution#
| Year | Event |
|---|---|
| 2013 | Scale Media founded by Ben Flohr & Ziv Haklili |
| 2014 | LiveWell Labs launched |
| 2016 | Hair La Vie launched (beauty category entry) |
| 2020 | Crossed $100M in annual sales |
| 2021 | Rebranded from LiveWell Labs to Live Conscious |
Data Sources#
- Live Conscious Official Website
- Scale Media Rebranding Announcement
- Tracxn - Live Conscious
- Target - Beyond Collagen
- NIH Dietary Supplement Label Database (DSLD)
Generated by DogTag | Last verified: 2025-12-30
Relationships
From this profile →
- → Owned by: Scale Media, Inc. (2014)
- → Sister Brand: 1MD Nutrition
- → Sister Brand: Hair La Vie
- → Sister Brand: Essential Elements
- → Sister Brand: Simple Beauty (external)
- → Sister Brand: Tru Alchemy (external)
← Linked from
- ← 1MD Nutrition Owned by (2015)
- ← 1MD Nutrition sister brand of
- ← Essential Elements Owned by
- ← Essential Elements sister brand of
- ← Hair La Vie Owned by (2016)
- ← Hair La Vie sister brand of
- ← Live Conscious Owned by (2014)