Brand Overview#
MaryRuth Organics (branded as MaryRuth’s) is a family-friendly wellness brand founded in 2014 by MaryRuth Ghiyam, a certified health educator, nutritional consultant, and culinary chef. Based in Los Angeles, California, the company offers over 130 high-quality, vegan, non-GMO vitamins and supplements, with a specialty in liquid vitamins.
History#
- 2013: MaryRuth Ghiyam working as health coach, identified gap in easy-to-take supplements
- 2014: Founded MaryRuth Organics with mother Colleen; formulated first products
- 2015-05: Liquid Vitamins became #1 selling liquid vitamin on Amazon
- 2021: Butterfly Equity (LA-based PE firm) invested in company
- 2021-06: “Liquids till Lunch” book debuted on WSJ and LA Times bestseller lists
- 2022: Gary Vaynerchuk joined board of directors
- 2023: Named Inc. 5000 honoree
Corporate Structure#
- Legal Entity: MaryRuth Organics LLC
- Headquarters: Los Angeles, California
- Founders: MaryRuth Ghiyam (Founder), David Ghiyam (Co-Founder & President)
- Investor: Butterfly Equity (since 2021)
- Revenue: $100+ million (prior to outside investment)
Key People#
- MaryRuth Ghiyam: Founder, CEO, Certified Health Educator
- David Ghiyam: Co-Founder, President
- Gary Vaynerchuk: Board Member (since 2022)
- Colleen Boehmer: Co-founder (MaryRuth’s mother)
Founder Background#
MaryRuth Ghiyam was born in Somerville, New Jersey. Her family owned Warren Lumber and Millwork, Inc. She graduated from Fairfield University (2006) with a Sociology degree and lived in Manhattan for over 10 years. After the premature passing of her brother and father, and her mother’s diagnosis of two benign brain tumors, she traveled the country to learn about the body’s path to heal itself.
Product Focus#
- Product Count: 130+ high-quality supplements
- Specialty: Liquid vitamins (flagship category)
- Formats: Liquids, gummies, drops, capsules
- Philosophy: Vegan, non-GMO, allergen-free
Flagship Products#
- Liquid Morning Multivitamin (Raspberry flavor) - First product, #1 on Amazon
- Liquid Nighttime Multimineral (Coconut flavor)
- Kids Liquid Probiotic (Cotton Candy flavor)
- Omega 3-6-7-9 Gummies
- Sleep Gummies with Melatonin
- Lions Mane Supplement (Liposomal)
Product Standards#
- Vegan & Non-GMO
- Made in GMP facility
- Dairy Free, Nut Free, Gluten Free
- Wheat Free, Soy Free, Corn Free
- Sugar Free options
- Celiac Friendly
- Kid Friendly
Retail Presence#
| Channel | Status | Notes |
|---|---|---|
| Official Website | ✅ Active | maryruthorganics.com |
| Amazon | ✅ Active | #1 liquid vitamin brand |
| Walmart | ✅ Active | In-store and online |
| Target | ✅ Active | In-store and online |
| iHerb | ✅ Active | International |
| PureFormulas | ✅ Active | Health retailer |
Awards & Recognition#
- 2015: #1 Selling Liquid Vitamin on Amazon
- 2021: WSJ & LA Times Bestseller (“Liquids till Lunch”)
- 2023: Inc. 5000 Honoree
Financial Journey#
MaryRuth built the company from $700,000 in personal debt to $100+ million in revenue before taking any outside investment. The company was bootstrapped until the 2021 Butterfly Equity investment.
Publications#
- “Liquids till Lunch: 12 Small Habits That Will Change Your Life for Good”
- Publisher: HarperCollins
- Published: June 2021
- WSJ Bestseller, LA Times Bestseller
Investigation Notes#
- DSLD Presence: 248 products in database
- UPC Prefix: 856645 (confirmed from product listings)
- FDA Recall: Voluntary recall of 2 lots of Liquid Probiotic for Infants (2022) - precautionary
- Market Position: Leading liquid vitamin brand, strong DTC and retail presence
Status Determination#
| Criterion | Finding |
|---|---|
| Official Website | ✅ Active (maryruthorganics.com) |
| Retail Availability | ✅ Major retailers (Amazon, Walmart, Target) |
| DSLD Presence | ✅ 248 products |
| Recent Activity | ✅ 2023 Inc. 5000, continued growth |
| Investment | ✅ Butterfly Equity backing |
Status: active (High Confidence)
Relationships
From this profile →
- → Invested by: Butterfly Equity (external) (2021)
- → Board member: Gary Vaynerchuk (external) (2022)
Live Data (Census)
E-Commerce Presence
Amazon
0 products
iHerb
140 products
Top Rated Products
- Liquid Morning Multivitamin + Hair Growth, Peach Mango, 30 fl oz (887 ml)
- Liquid Morning Multivitamin + Hair Growth, Peach Mango, 15.22 fl oz (450 ml)
- Liquid Morning Multivitamin, Raspberry, 30 fl oz (887 ml)
Regulatory Data (DSLD)
- Total Products
- 0