Brand Overview
#Micro Ingredients is a U.S.-based wellness brand founded in 2016, specializing in pure, single-ingredient supplements and superfood powders. Headquartered in Montclair, California, the company focuses on providing clean, traceable nutrition products free from fillers, additives, and artificial ingredients. They carry over 200 raw ingredients and have achieved remarkable e-commerce success, particularly on TikTok Shop.
History
#- 2016: Company founded; launched on Amazon with organic spices and superfood powders
- 2018: Expanded into natural grocery retail, securing shelf space in regional health-food chains
- March 2024: Soft launch on TikTok Shop US as part of beta wellness brand cohort
- October 2024: Hit $50M cumulative GMV on TikTok Shop
- January 2025: Surpassed 2 million units sold across TikTok Shop
- May 2025: Total GMV exceeds $111.7M on TikTok Shop
Corporate Structure
#- Legal Entity: Micro Ingredients
- Type: Private company
- Headquarters: 4951 Holt Blvd, Suite A, Montclair, CA 91763
- Additional Location: 21660 Copley Dr, Diamond Bar, CA 91756
- Employees: 11-50 (~17 employees)
- Management: Paul Ursul (per BBB records)
- Revenue: Estimated $5-10M+ (base business), $111.7M GMV on TikTok Shop
Product Focus
#- Product Count: 200+ raw ingredients
- Formats: Powders, capsules
- Philosophy: Pure, single-ingredient, no fillers
- Specialty: Bulk raw ingredients, superfood powders
Key Product Categories
#| Category | Examples |
|---|
| Collagen | Multi Collagen Peptides Powder (top seller) |
| Superfoods | Spirulina, Chlorella, Wheatgrass |
| Mushrooms | Lion’s Mane, Reishi, Cordyceps |
| Spices | Organic turmeric, ginger |
| Specialty | Curcumin, Ashwagandha, Berberine |
Flagship Products
#- Multi Collagen Peptides Powder - #1 seller, 1.1M units on TikTok Shop
- Organic Spirulina Powder - Core superfood offering
- Organic Turmeric Curcumin - High-demand supplement
- Lion’s Mane Mushroom - Trending nootropic category
Quality Standards
#- USDA Organic certified products
- Non-GMO verified
- FDA registered manufacturing facility
- Third-party lab tested
- Free from fillers, additives, preservatives, binders
- No artificial colors or flavors
- Vegan-friendly options
- USA lab test reports available upon request
E-Commerce Success
#TikTok Shop Performance (March 2024 - May 2025)
#| Metric | Value |
|---|
| Total GMV | $111.7M |
| Total Units Sold | 3.2M |
| Affiliate Videos | 117.3K |
| Partner Creators | 24.3K |
| Live Shopping Units | 12K |
Growth Strategy
#- 99% of TikTok revenue from creator/affiliate content
- Diverse creator range: nano-influencers to larger accounts
- Faceless content creators generated $500K+ in sales
- Top product (Collagen) generated $102.86K in first 7 days
TikTok Shop Super Brand Day
#- Launched #MyCoreIngredients challenge
- Prizes: Tesla, $10,000 cash, free products
- Hosted mushroom foraging tour in Seattle with influencers
Retail Presence
#| Channel | Status | Notes |
|---|
| Official Website | ✅ Active | microingredients.com |
| Amazon | ✅ Active | Top seller in specialty grocery |
| TikTok Shop | ✅ Active | $111.7M GMV, #1 health category |
| Retail Stores | ✅ Active | Regional health-food chains |
UPC Information
#Multiple UPC prefixes identified:
- 711301 - Primary prefix (20+ products)
- 642893 - Secondary prefix (11 products)
- 742920 - Additional prefix (3 products)
Investigation Notes
#- DSLD Presence: Present in database
- UPC Prefix: 711301 (primary), 642893, 742920
- Business Model: E-commerce focused (Amazon, TikTok Shop, DTC)
- Ownership: Private company
- Notable: Remarkable TikTok Shop success story ($111.7M GMV in ~14 months)
- BBB Status: Not accredited, F rating (customer service concerns)
Status Determination
#| Criterion | Finding |
|---|
| Official Website | ✅ Active (microingredients.com) |
| Retail Availability | ✅ Multiple channels (Amazon, TikTok, DTC) |
| DSLD Presence | ✅ Present |
| Recent Activity | ✅ TikTok Shop Super Brand Day 2025 |
| E-Commerce Growth | ✅ $111.7M TikTok Shop GMV |
Status: active (High Confidence)