Brand Overview#
NAKED Nutrition is a minimalist supplement brand founded in 2014 by Stephen Zieminski, headquartered in Miami Beach, Florida. The company’s tagline “Nutrition With Nothing To Hide®” reflects its commitment to single-ingredient and minimal-ingredient supplements. Starting with just five products, NAKED has grown to over 100 products while maintaining its philosophy of transparency and clean labeling. The company achieved $20+ million in sales by 2020, selling almost exclusively online.
History#
- 2014: Stephen Zieminski founds Naked Nutrition while working in NYC finance
- 2014-09: Launches with 5 single-ingredient supplements (Whey, Pea, Rice, Casein, Goat)
- 2015-01: Reaches six-figure monthly sales; moves HQ to Miami Beach
- 2019: Expands to 35+ products
- 2020: Achieves $20+ million in annual sales
- Present: Offers 100+ products, available in 50+ countries
Corporate Structure#
- Legal Entity: Naked Nutrition
- Type: Private company (bootstrapped)
- Headquarters: Coral Gables, Florida (PO Box 141544, FL 33114)
- Employees: 1 (founder only, uses contractors/agencies/vendors)
- Founder/CEO: Stephen Zieminski
Founder#
Stephen Zieminski#
Education:
- B.A. & M.A. in Accounting, University of Florida (Warrington School of Business)
- J.D., University of Florida Law School
- Two-time All-American (Cross Country & Track)
- Academic All-American
Career Before Naked:
- Ernst & Young - Mergers & Acquisitions Tax
- RBC Capital Markets - Investment Banking
Entrepreneurial Philosophy:
- Bootstrapped with personal savings (no Kickstarter)
- Solo founder with contractor/agency model
- “Lean startup” approach with minimal overhead
Product Portfolio#
Core Philosophy#
- Single-ingredient or minimal-ingredient formulas (3 or fewer)
- No artificial flavors, colors, or sweeteners
- No additives or fillers
- Third-party tested for heavy metals
- Gluten-free, soy-free options
- Vegan options available
Original Launch Products (2014)#
| Product | Ingredients |
|---|---|
| Naked Whey | 1 ingredient (grass-fed whey) |
| Naked Pea | 1 ingredient (yellow peas) |
| Naked Rice | 1 ingredient (brown rice) |
| Naked Casein | 1 ingredient (casein) |
| Naked Goat | 1 ingredient (goat milk whey) |
Current Product Categories#
| Category | Products |
|---|---|
| Protein Powders | Whey, Pea, Rice, Casein, Goat, Isolates |
| Vegan Protein | Pea, Rice, Seeds, Shakes |
| Performance | Creatine, Pre-workout, BCAAs, Glutamine |
| Daily Essentials | Greens, Fiber, Multivitamins, Zinc, Biotin |
| Collagen | Grass-fed, Marine, Creamer |
| Kids | Multivitamin Gummies, Nutrition Shakes |
| Overnight Oats | Various flavors |
| Energy Drinks | Sparkling (Lemonade, Orange, Strawberry) |
Best Sellers#
| Product | Rating | Reviews |
|---|---|---|
| Grass Fed Whey Protein | 4.8★ | 6,894 |
| Pea Protein Powder | 4.8★ | 3,708 |
| Powdered Peanut Butter | 4.9★ | 2,851 |
| Creatine Monohydrate | 4.9★ | 2,233 |
Sourcing#
- Whey: Grass-fed cows from small family farms in Northern California and Idaho
- Pea Protein: Raw yellow peas grown in USA and Canada
- No rBGH or rBST hormones
Business Model#
Direct-to-Consumer (DTC)#
- Primary Channel: nakednutrition.com
- Amazon: Official storefront (major channel)
- Model: Online-only, almost exclusively
Lean Operations#
- Single employee (founder)
- Contractors and agencies for operations
- Vendors for manufacturing/fulfillment
- Minimal fixed overhead
Growth Metrics#
- 2015: Six-figure monthly sales
- 2020: $20+ million annual revenue
- Reach: 50+ countries
Retail Presence#
| Channel | Status | Notes |
|---|---|---|
| Official Website | ✅ Active | nakednutrition.com |
| Amazon | ✅ Active | Primary marketplace |
| International | ✅ Active | 50+ countries |
Quality Standards#
- Third-party tested for heavy metals
- No artificial sweeteners
- Gluten-free
- Soy-free
- No additives or fillers
- GMO-free
- Vegan options
Investigation Notes#
- UPC Prefix: 702534 (primary), 712395 (secondary)
- Business Model: DTC e-commerce, Amazon-focused
- Ownership: Private, bootstrapped, founder-led
- Key Differentiator: Single-ingredient, minimalist formulas
- Unique Structure: 1 employee, contractor-based operations
Status Determination#
| Criterion | Finding |
|---|---|
| Official Website | ✅ Active (nakednutrition.com) |
| Amazon Store | ✅ Active with high ratings |
| Revenue | ✅ $20M+ (2020) |
| International | ✅ 50+ countries |
| Product Expansion | ✅ 100+ products |
Status: active (High Confidence)
Relationships
From this profile →
- → Founded by: Stephen Zieminski (external) (2014)
- → Led by: Stephen Zieminski (external) (2014)