Overview
Nature Made is one of America’s leading vitamin and supplement brands, founded in 1971 by Pharmavite LLC in California. The brand is known for its science-backed formulations and has been the #1 pharmacist-recommended vitamin and supplement brand for 28 consecutive years.
Since 1989, Nature Made has been owned by Otsuka Pharmaceutical Co., Ltd., a major Japanese healthcare company.
Key Facts
- Founded: 1971
- Founder: Barry Pressman and Henry Burdick (Pharmavite)
- Headquarters: West Hills, California, USA
- Parent Company: Pharmavite LLC
- Ultimate Parent: Otsuka Pharmaceutical Co., Ltd. (Japan, since 1989)
- CEO: Jeff Boutelle (Pharmavite)
- DSLD Products: 825+ products
- E-commerce Ranking:
- Amazon: #3 by total reviews (2,115,146 reviews)
Corporate History
| Year | Event |
|---|---|
| 1971 | Pharmavite founded; Nature Made brand launched |
| 1989 | Otsuka Pharmaceutical acquires Pharmavite |
| 2021 | Nature Made celebrates 50th anniversary |
| 2024 | Pharmavite acquires Bonafide Health ($425M) |
| 2025 | Opens $250M gummy production facility in Ohio |
Ownership Structure
Otsuka Holdings Co., Ltd. (Japan)
│ • Global healthcare conglomerate
│ • Founded: 1921
│
└── Otsuka Pharmaceutical Co., Ltd.
│ • Pharmaceutical & Nutraceutical business
│
└── Pharmavite LLC (acquired 1989)
│ • Headquarters: West Hills, CA
│ • CEO: Jeff Boutelle
│
└── Nature Made® (flagship brand)
├── Nature Made (main line)
├── Nature Made VitaMelts
├── Nature Made Kids First
├── Nature Made Wellblends
└── Glow by Nature Made
Brand Portfolio
Main Brand: Nature Made
DSLD Brand ID: 535 Products: 784
Core product categories:
- Vitamins (A, B, C, D, E, K)
- Minerals (Calcium, Magnesium, Zinc)
- Fish Oil / Omega-3
- Specialty supplements
- Gummies (fastest growing segment)
Sub-brands
| Sub-brand | Focus | DSLD Products |
|---|---|---|
| VitaMelts | Melt-in-mouth tablets | 16 |
| Kids First | Children’s vitamins | 19 |
| Wellblends | Wellness blends | 2 |
| Glow | Beauty supplements | 3 |
| Solutions | Targeted solutions | 1 |
Market Position
Competitive Advantages
- #1 Pharmacist Recommended: 28 consecutive years
- USP Verified: Many products carry USP verification
- Mass Market Distribution: Walmart, CVS, Walgreens, Target
- Japanese Quality: Otsuka’s pharmaceutical expertise
- Gummy Innovation: $250M Ohio facility dedicated to gummies
E-commerce Performance
| Platform | Products | Total Reviews | Ranking |
|---|---|---|---|
| Amazon | 275 | 2,115,146 | #3 |
Key Products (Amazon)
Top performing products by review count:
- Vitamin D3 supplements
- Fish Oil / Omega-3
- Melatonin
- Multivitamins
- Vitamin C
Manufacturing
Primary Locations:
- Mission Hills, California (headquarters)
- New Albany, Ohio (gummy production, opened 2025)
Ohio Facility (2025)
- Investment: $250 million
- Size: 225,000 square feet
- Focus: Gummy manufacturing
- Jobs Created: 225
- Features: Gummies Innovation Center of Excellence
Sister Brands (Pharmavite Portfolio)
| Brand | Focus | Notes |
|---|---|---|
| Nature Made | Mass market vitamins | Flagship brand |
| Nature Made Wellblends | Wellness combinations | Sub-brand |
| Equelle | Menopause support | Specialty |
| Uqora | Urinary health | Acquired |
| Bonafide | Women’s health | Acquired 2024 ($425M) |
Recognition & Awards
- #1 Pharmacist Recommended - 28 consecutive years
- USP Verified - Multiple products
- #1 Dollar Growth Brand - Vitamin gummy category (2024)
- 50th Anniversary - Celebrated in 2021
Data Sources
- Pharmavite Official Website
- Otsuka Pharmaceutical News
- Wikipedia - Pharmavite
- DSLD Database (brand_id: 535, 784 products)
- from_the_refinery investigation (Group 13801)
Generated by DogTag System | Last verified: 2025-12-20