Overview
Nature’s Bounty 是美國主要的維生素和營養補充品品牌，主攻大眾市場，透過藥妝店和零售通路銷售。品牌創立於 1971 年，是 NBTY 公司的創始品牌，2021 年被 Nestlé Health Science 收購。
Key Facts
- 創立: 1971 年
- 現任擁有者: Nestlé Health Science (2021-present)
- 市場定位: Mass market, drugstore channel
- 產品數量: 924 (DSLD, Group 1300)
- 主要產品類型: Vitamin, MVM, Botanical
Sub-brands
| Sub-brand | Products | Description |
|---|---|---|
| Nature’s Bounty | 924 | 主品牌 |
| Nature’s Bounty Optimal Solutions | 107 | 優化配方系列 |
| Nature’s Bounty Platinum | 4 | 高端系列 |
| Nature’s Bounty Prescriptive Formulas | 6 | 處方級配方 |
| Nature’s Origin | 11 | 天然來源系列 |
Brand History
| Year | Event |
|---|---|
| 1971 | Arthur Rudolph 創立 Nature’s Bounty (郵購公司) |
| 1995 | 母公司更名為 NBTY, Inc. |
| 2016 | 母公司更名為 The Nature’s Bounty Co. |
| 2020 | 母公司更名為 The Bountiful Company |
| 2021 | Nestlé Health Science 收購 (as part of $5.75B deal) |
Ownership Timeline
1971-1995: Nature's Bounty, Inc.
│
▼
1995-2020: NBTY, Inc.
│
▼
2020-2021: The Bountiful Company
│
▼
2021-present: Nestlé Health Science
Market Position
Nature’s Bounty 定位於大眾市場，主要競爭對手包括：
- Centrum (GSK → Haleon)
- One A Day (Bayer)
- Vitafusion (Church & Dwight)
通路: CVS, Walgreens, Walmart, Target, Amazon
Related Brands (Same Parent - Nestlé)
目前同屬 Nestlé Health Science 旗下的品牌：
- Sundown
- Solgar
- Osteo Bi-Flex
- Puritan’s Pride
- Garden of Life
- Vital Proteins
DSLD Data
- Brand Group: 1300
- Product Count: 924 (within group)
- Group Total: 3,414 products (historical, includes other NBTY brands)
Data Sources
- DSLD: Product registry data
- from_the_refinery: NBTY Corp Brand Grouping Analysis
- Nestlé Press Release: Acquisition announcement (2021)
- Official Website: Brand information
Generated by DogTag | Last verified: 2025-12-16