Brand Overview#
Nature’s Craft is an e-commerce-first dietary supplement brand founded in 2013 and headquartered in St. Petersburg, Florida. The company specializes in affordable, high-quality vitamins and supplements sold primarily through Amazon FBA (Fulfillment by Amazon).
History#
- 2013: Founded in St. Petersburg, FL
- 2015-06-23: Natures Design Products, LLC incorporated (FL Document #L15000109082)
- Late 2020: Launched Phytoral gummy vitamin sub-brand
- 2021-10-07: Sold to undisclosed strategic buyer (Capstone Partners advised)
- 2024-09-10: NATURE’S CRAFT trademark registered (#7499412) by Viva 5 Group, LLC
Corporate Structure#
- Legal Entity: Natures Design Products, LLC
- Managed By: Biogreen Labs, LLC (same address: 239 2nd Ave S, St. Petersburg, FL 33701)
- Philippines Operations: Medkismet, Inc. (included in 2021 sale)
- Trademark Owner: Viva 5 Group, LLC (as of 2024)
Product Focus#
- Categories: General health, digestive support, weight loss, brain health, sexual wellness, sleep, beauty
- Formats: Capsules, gummies, drops, tablets
- Quality: GMP-registered contract manufacturers, third-party tested
- Philosophy: All-natural, non-GMO, no artificial fillers
Key People (Historical)#
- Meir Chapler: Co-founder (mentioned in Capstone press release)
- Dave Bunch: Associated with Biogreen Labs, LLC
- Dylan Sloane: Associated with Biogreen Labs, LLC
Retail Presence#
| Channel | Status | URL |
|---|---|---|
| Official Website | Active | shopnaturescraft.com |
| Amazon | Active | Primary sales channel (FBA) |
| Target | Active | In-store and online |
| Walmart | Active | Marketplace seller |
| Vitacost | Active | Online |
Sister Brands#
- Phytoral: Gummy vitamin brand launched late 2020, part of Nature’s Craft family
Investigation Notes#
- DSLD Presence: Not found in NIH DSLD database
- UPC Prefix: Not confirmed (Amazon-first brand may use various suppliers)
- Current Ownership: Undisclosed (sold October 2021); trademark owned by Viva 5 Group, LLC
Status Determination#
| Criterion | Finding |
|---|---|
| Official Website | ✅ Active (shopnaturescraft.com) |
| Retail Availability | ✅ Multiple channels (Amazon, Target, Walmart) |
| DSLD Presence | ❌ Not found |
| Recent Products | ✅ Active product releases |
Status: active (High Confidence)
Relationships
From this profile →
- → Subsidiary: Natures Design Products, LLC (2013)
- → Subsidiary: Undisclosed Buyer (external) (2021-10)
- → Managed by: Biogreen Labs, LLC (external) (2015)
← Linked from
- ← Nature's Craft is parent of (2013)
Live Data (Census)
E-Commerce Presence
Amazon
1 products
Top Reviewed Products
- 1,421 reviews Reduced Glutathione Supplement with Milk Thistle - 1000mg per Serving Pure L …
iHerb
234 products
Top Rated Products
- Apple Cider Vinegar Gummies, 60 Gummies
- Red Yeast Rice + CoQ10 , 240 Capsules
- Red Yeast Rice + CoQ10, 120 Capsules
Regulatory Data (DSLD)
- Total Products
- 255
- Brand Variants
- Natures Craft (146 products)
Nature's Craft (109 products)
Product Types
- 96 Other Combinations
- 52 Botanical
- 25 Botanical with Nutrients
- 22 Non-Nutrient/Non-Botanical
- 19 Fat/Fatty Acid
- 10 Vitamin
- 10 Mineral
- 8 Amino acid/Protein
- 5 Single Vitamin and Mineral
- 5 Multi-Vitamin and Mineral (MVM)
- 3 Fiber and Other Nutrients
Dosage Forms
- 177 Capsule
- 35 Gummy or Jelly
- 20 Softgel Capsule
- 15 Tablet or Pill
- 7 Liquid
Core Ingredients (Top 5)
- 43 Zinc
- 43 Vitamin B6
- 30 Vitamin C
- 27 Vitamin D
- 26 Green Tea
Manufacturer Information
- Nature's Craft (manufacturer)