Overview
NaturesPlus (also known as Nature’s Plus) is a nutritional supplement brand founded in 1972 by Gerald Kessler in Long Island, New York. Operated by Natural Organics, Inc., the company is known for its whole-food based supplements and the popular Source of Life and Animal Parade product lines.
The company remains privately held and operates from its headquarters in Melville, New York.
Key Facts
- Founded: 1972
- Founder: Gerald Kessler (1932-2015)
- Headquarters: 548 Broadhollow Rd, Melville, NY 11747
- President: James Gibbons
- Parent Company: Natural Organics, Inc.
- Revenue: ~$75M (2025)
- DSLD Products: 2,400+ products
- E-commerce Ranking:
- iHerb: #9 by total ratings (1,549,000 ratings)
Corporate History
| Year | Event |
|---|---|
| 1960s | Gerald Kessler begins making vitamins while working as pharmaceutical salesman |
| 1972 | Natural Organics, Inc. founded in Long Island, NY |
| 1972 | NaturesPlus brand launched |
| 1980s | Source of Life line introduced |
| 1990s | Animal Parade (children’s) line launched |
| 2015 | Founder Gerald Kessler passes away |
| Present | Continues as private company under James Gibbons |
Ownership Structure
Natural Organics, Inc. (Private)
│ • Founded: 1972
│ • HQ: Melville, New York
│ • President: James Gibbons
│ • Founder: Gerald Kessler (1932-2015)
│
└── NaturesPlus® Brand Portfolio
├── NaturesPlus (main brand)
├── Source of Life® (flagship)
├── Animal Parade® (children's)
├── Herbal Actives®
├── AgeLoss®
├── Source of Life Garden®
└── HempCeutix®
Founder Story
Gerald Kessler (1932-2015) founded NaturesPlus while working as a pharmaceutical salesman in the 1960s. He became a pioneer in the growing health supplement industry:
- Made and bottled vitamins at night
- Sold them from his trunk to health food stores during the day
- Founded Natural Organics, Inc. in 1972
- Led the company for 42 years until his passing in March 2015
Brand Portfolio
Main Brand: NaturesPlus
DSLD Brand IDs: Multiple (681, 2221, 4058, etc.) Total Products: 2,400+
Major Sub-brands
| Sub-brand | Products | Focus |
|---|---|---|
| Source of Life | 100+ | Whole-food multivitamins |
| Animal Parade | 200+ | Children’s supplements |
| Herbal Actives | 200+ | Standardized herbal extracts |
| AgeLoss | 90+ | Anti-aging formulas |
| Source of Life Garden | 50+ | Organic, certified |
| HempCeutix | 16 | Hemp-based products |
Brand Name Variations
The brand appears in DSLD under multiple naming conventions:
- Nature’s Plus (original)
- Natures Plus (no apostrophe)
- NaturesPlus (current branding)
Product Philosophy
Core Principles
- Whole-Food Based: Natural, food-sourced ingredients
- Science-Backed: Research-supported formulations
- Quality Manufacturing: Made in USA (New York)
- Children’s Focus: Animal Parade specialty
- Herbal Excellence: Standardized herbal extracts
Signature Product Lines
- Source of Life: Multi-vitamin flagship
- Animal Parade: Fun children’s supplements
- Herbal Actives: Standardized herbs
- AgeLoss: Anti-aging formulas
Market Position
Competitive Advantages
- 50+ Year Heritage: Established 1972
- Children’s Expertise: Animal Parade leadership
- Whole-Food Focus: Natural sourcing
- US Manufacturing: New York headquarters
- Herbal Standardization: Consistent potency
E-commerce Performance
| Platform | Total Ratings | Ranking |
|---|---|---|
| iHerb | 1,549,000 | #9 |
Manufacturing
Location: Melville, New York
- US-based manufacturing
- GMP-certified facilities
- Vertically integrated
Related Companies
Competitors
| Brand | Focus | Similarity |
|---|---|---|
| Garden of Life | Whole-food vitamins | ⭐⭐⭐ Similar philosophy |
| NOW Foods | Broad supplements | ⭐⭐ Range overlap |
| Solgar | Heritage vitamins | ⭐⭐ Premium segment |
Data Sources
- NaturesPlus Official Website
- NaturesPlus Legacy
- PitchBook - NaturesPlus
- Crunchbase - Nature’s Plus
- Bloomberg - Natural Organics
- DSLD Database (2,400+ products across multiple brand variants)
Generated by DogTag System | Last verified: 2025-12-20