Brand Overview
#Nobi Nutrition is a dietary supplement brand specializing in weight loss, fat burners, and wellness products. The company operates as Nobi Nutrition LLC, registered in Delaware with principal operations in St. Petersburg, Florida. First using the trademark in commerce in May 2017, Nobi focuses on Amazon-centric sales with products targeting weight management, energy, and general wellness.
History
#- 2017-05-12: First use of “Nobi Nutrition” trademark in commerce
- 2018-06-11: Trademark filed with USPTO
- 2020-04-29: Nobi Nutrition LLC registered as Foreign LLC in Florida
- 2021-05-03: BBB file opened
- Present: Active on Amazon, Target, Walmart, iHerb
Corporate Structure
#| Field | Value |
|---|
| Legal Entity | Nobi Nutrition LLC |
| Entity Type | Foreign LLC (Delaware) |
| Document Number | M20000004172 |
| EIN | 81-5182240 |
| Registered Address | Newark, DE 19702 |
| Principal Address | 239 2nd Avenue S, 2nd Floor, St. Petersburg, FL 33701 |
| BBB Rating | A+ (not accredited) |
Leadership Team
#| Role | Name |
|---|
| CEO | Dave Bunch |
| CFO | Mark Jaggi |
| COO | Kirk Connors |
| Chief Strategy Officer | Jason Jones |
| Manager | Brian Baer |
Product Focus
#Categories
#- Weight Management - Fat burners, metabolism boosters
- Magnesium - Citrate, Glycinate, Complex formulas
- Energy & Fitness - Performance supplements
- Daily Wellness - General health support
- Immune Support - Immunity boosters
Key Products
#| Product | Reviews | Rating |
|---|
| Night Time Fat Burner | 15,724 | 3.8★ |
| Green Tea Fat Burner Gummies | 1,051 | 4.0★ |
| Multi Collagen Fat Burner | 966 | 3.8★ |
Flagship: Night Time Fat Burner
#- Appetite suppressant & carb blocker
- Available in capsules and gummies
- 60 pills per bottle
Brand Positioning
#- “Health is a direction not a destination”
- Direct-to-Consumer (D2C) via Shopify
- “Small Business Brand” on Amazon
- USA formulated, GMP-compliant
- Subscribe & Save program
Trademark Information
#| Field | Value |
|---|
| Trademark | NOBI NUTRITION |
| Serial Number | 87957680 |
| Registration Number | 5655747 |
| Filing Date | June 11, 2018 |
| First Use | May 12, 2017 |
| Status | REGISTERED |
| Owner | Nobi Nutrition LLC |
Investigation Notes
#- UPC Prefix: 850018 (primary), 696272, 309272 (secondary)
- Business Model: Amazon-centric DTC
- Key Differentiator: Night time fat burner category
- Target Market: Women seeking weight loss support