Overview
NOW (NOW Foods) 是美國最大的膳食補充品品牌之一，由 NOW Health Group, Inc. 製造。品牌以提供高品質、價格合理的天然產品聞名，產品涵蓋維生素、礦物質、草本、運動營養和個人護理等類別。
品牌採用單一品牌組合策略 (single-brand portfolio)，所有產品線都使用 NOW 品牌名稱加上子品牌識別 (如 NOW Sports, NOW Solutions)。
Key Facts
- 創立: 1968 年
- 總部: Bloomingdale, Illinois, USA
- 所屬公司: NOW Health Group, Inc. (家族所有)
- 產品數量: 5,675 (DSLD Group 2791)
- 市場定位: 高品質、合理價格的天然產品
- 銷售通路: 60+ 國家
Sub-brands
| Sub-brand | Products | Focus | Description |
|---|---|---|---|
| NOW | 4,939 | Core supplements | 維生素、礦物質、草本、氨基酸 |
| NOW Sports | 690 | Sports nutrition | 蛋白質、運動前後補充、恢復 |
| NOW Solutions | 21 | Personal care | 精油、護膚、芳療 |
| NOW Shots | 7 | Liquid supplements | 液態補充劑 |
| NOW Kids | 6 | Children’s | 兒童維生素和補充品 |
| NOW Real Tea | 1 | Herbal tea | 草本茶產品 |
| NOW Give a Tea | 1 | Herbal tea | 草本茶產品 |
| NOW Real Food | - | Natural foods | 天然/有機食品 (非DSLD) |
Product Distribution
NOW Brand Family (Group 2791)
│ Total: 5,675 products
│
├── 💊 NOW® (87%)
│ └── 4,939 products
│ └── Vitamins, minerals, herbs, amino acids
│
├── 💪 NOW Sports® (12%)
│ └── 690 products
│ └── Protein, pre-workout, recovery
│
├── 🧴 NOW Solutions® (<1%)
│ └── 21 products
│ └── Essential oils, skincare
│
└── 🧒 NOW Kids® / Shots® / Tea® (<1%)
└── 16 products combined
Ownership History
1968-present: NOW Health Group, Inc. (家族所有)
Note: NOW 品牌自創立以來從未被出售或併購，一直為 Richard 家族所有。這與許多大型補充品品牌 (如 Nature’s Bounty → Nestlé) 的經歷形成鮮明對比。
Market Position
Differentiation
- 價格定位: 高品質中等價位 (Quality at reasonable prices)
- 品牌策略: 單一品牌 (vs. 多品牌集團策略)
- 所有權: 家族私有 (vs. 私募基金或上市公司)
- 產品廣度: 1,400+ 產品，涵蓋多個類別
Distribution Channels
- 官網: nowfoods.com (直銷)
- 電商: iHerb, Amazon
- 零售: 健康食品店、藥妝店
- 自有零售: Fruitful Yield (13 stores, Chicago area)
- 國際: 60+ 國家
DSLD Data Summary
| Metric | Value |
|---|---|
| Group ID | 2791 |
| Canonical Name | NOW |
| Total Products | 5,675 |
| Distinct Variants | 13 |
| Primary Method | exact (87%+) |
Variant Analysis
- Main brand: NOW (87%)
- Sports line: NOW Sports (12%)
- Other sub-brands: NOW Solutions, Kids, Shots, Tea (<1%)
- Name variants: “NOW Foods”, “Now”, “now” (capitalization differences)
Competitive Analysis
vs. Nature’s Bounty (Nestlé)
| Factor | NOW | Nature’s Bounty |
|---|---|---|
| Ownership | Family-owned | Corporate (Nestlé) |
| Strategy | Single-brand | Multi-brand |
| Price Point | Mid-range | Value to premium |
| Product Count | 5,675 (DSLD) | 3,414 (DSLD) |
vs. Garden of Life (Nestlé)
| Factor | NOW | Garden of Life |
|---|---|---|
| Focus | Broad portfolio | Organic specialty |
| Certifications | Standard | Heavy organic/vegan |
| Price Point | Mid-range | Premium |
Notes
- NOW 品牌家族在 DSLD 中結構清晰，無複雜的公司併購導致的品牌混淆
- 所有 13 個變體都是 NOW 品牌名稱或大小寫變體
- 被評定為 “Legitimate Brand Family” - 無需分割或重組
Data Sources
- DSLD: Product registry data (Group 2791)
- from_the_refinery: DSLD Brand Grouping - Legitimate Brand Families
- NOW Foods Official: Product catalog and About Us
Generated by DogTag | Last verified: 2025-12-16