Brand Overview#
Nutra BioGenesis (formerly BioGenesis Nutraceuticals) is a licensed healthcare professional-only nutritional supplement line with 100+ products prescribed by healthcare providers nationwide. Founded in 2000 by supplement industry entrepreneur Riley Livingston and practicing naturopathic physician Dr. David Wood in Mill Creek, Washington, the brand was built with the goal of formulating higher quality, more comprehensive, and more efficacious products than were available on the market.
The company was acquired by Nutraceutical International Corporation (now The Better Being Co.) in April 2014 and is now headquartered in Salt Lake City, Utah alongside Better Being’s other brands.
Key Facts#
- Founded: 2000
- Founding Location: Mill Creek, Washington
- Current Headquarters: Salt Lake City, UT (222 S. Main Street)
- Founders: Riley Livingston (d. 2012) & Dr. David Wood, ND
- Parent Company: The Better Being Co. (since April 2014)
- Market Position: Professional/Practitioner-only supplements
- Products: 100+ nutritional supplement products
Founding Story#
In the year 2000, Nutra BioGenesis was co-founded by supplement industry entrepreneur Riley Livingston and practicing naturopathic physician Dr. David Wood, ND, in Mill Creek, Washington. The company famously started in the garage of one of the founders.
Both founders shared the goal of formulating higher quality, more comprehensive, and more efficacious products than were currently available. Using only the highest quality ingredients at clinically proven therapeutic levels, and combining them synergistically for comprehensive formulations, the Nutra BioGenesis product line entered the market with great success.
Dr. Wood served as Vice President and Chief Medical Officer, acting as the initial formulator of BioGenesis products sold exclusively to the healthcare practitioner market including doctors and nutritionists.
Leadership Timeline#
| Year | Event |
|---|---|
| 2000 | Founded by Riley Livingston & Dr. David Wood in Mill Creek, WA |
| 2004 | Introduced BioGenesis nutrition bars (Diabeteze bar) to retail market |
| 2012 | Riley Livingston passes away; Dr. Wood steps in as CEO |
| 2014-04 | BioGenesis acquired by Nutraceutical Corporation (now Better Being) |
| 2014-08 | Dr. Wood steps down as CEO |
Corporate History#
| Date | Event |
|---|---|
| 2000 | Company founded in Mill Creek, Washington |
| 2004 | Expanded to nutrition bars with Diabeteze bar |
| 2012 | Co-founder Riley Livingston passes away |
| 2014-04 | Acquired by Nutraceutical International Corporation |
| 2017+ | Nutraceutical becomes The Better Being Co. |
| Present | Part of Better Being’s multi-brand portfolio |
Brand Name History#
The company has used multiple brand names over the years:
- BioGenesis Nutraceuticals (original name, 2000-2014)
- Nutra BioGenesis (current branding)
Both names continue to be used interchangeably in the marketplace, with “Nutra BioGenesis” being the primary brand name on current retail sites.
Product Categories#
Core Focus Areas (from company specialties):
- Inflammation & Pain management
- Foundational Nutrition
- Detoxification
- Intestinal Health
- Weight Loss
- Mental Wellness
- Cardiovascular Support
- Metabolic Health
Flagship Products (still top sellers from original formulations):
- UltraLean: Protein powder line (chocolate, vanilla, vegan variants)
- Intestinal Repair Complex (now Intestinal Support Complex)
- BioLipotrol: Red Yeast Rice CoQ10 supplement
- BioAdaptogen Ultra: Ashwagandha, Rhodiola, Ginseng blend
- White Willow Forte: Pain relief formula
Quality & Manufacturing#
Commitment to Quality:
- Strict sourcing guidelines for highest quality standards
- Extensive in-house and independent third-party laboratory testing
- Exceeds industry standards for Current Good Manufacturing Practices (CGMPs)
- Priority on non-GMO, excipient-free formulas
- Synergistic formulations for comprehensive therapeutic effect
Retail Availability#
- Official Website: nutrabiogenesis.com
- iHerb: 64 products (primary e-commerce channel)
- Amazon: Official brand store with multiple categories
- Professional Channels: Fullscript, professional dispensaries
- Specialty Retailers: Professional Supplement Center, Natural Healthy Concepts
Database Presence#
| Source | Products | Notes |
|---|---|---|
| DSLD | 143 total | 57 as “Nutra BioGenesis” (2019-2025) + 86 as “BioGenesis Nutraceuticals” (2013-2014) |
| iHerb | 64 | Brand code: NBG |
| Amazon | 40+ | Official brand store |
Sister Brands (Under Better Being)#
- Solaray (flagship)
- KAL Vitamins
- ZHOU Nutrition
- Heritage Store
- ZAND Immunity
- Honey Gardens
- Action Labs
- Many others
Investigation Summary#
| Aspect | Finding | Confidence |
|---|---|---|
| Database Presence | 143 DSLD products (two brand names) | High |
| UPC Prefix | 812806 (6-digit) | High |
| iHerb Brand Code | NBG | High |
| Official Website | nutrabiogenesis.com (active) | High |
| Parent Company | The Better Being Co. (since April 2014) | High |
| Listed on Parent Site | Yes | High |
| Retail Availability | iHerb, Amazon, specialty retailers | High |
| Brand Status | Active | High |
Status Rationale: Nutra BioGenesis is an actively operating brand under The Better Being Co. since April 2014. The brand maintains an active official website, is prominently listed in Better Being’s brand portfolio, has strong retail presence on iHerb (64 products) and Amazon, and continues to register new products with DSLD through 2025. The brand focuses on the practitioner/professional supplement channel with 100+ products and maintains its reputation for clinical-grade, synergistic formulations.
Generated by DogTag System | Investigation Level: DEEP | Last verified: 2025-12-31
Relationships
From this profile →
- → Parent Company: The Better Being Co. (external) (2014-04)
- → Founded by: Riley Livingston (external) (2000)
- → Founded by: Dr. David Wood, ND (external) (2000)
- → Sister Brand: Solaray
- → Sister Brand: KAL
- → Sister Brand: ZHOU Nutrition