Overview
Nutrilite 是全球 #1 維生素和膳食補充品品牌 (根據 Euromonitor International)，由 Carl Rehnborg 於 1934 年創立，1972 年被 Amway 收購。Nutrilite 是史上最早上市的維生素品牌之一，也是唯一在自有有機認證農場種植、收穫和加工原料的全球維生素品牌。
品牌透過 Amway 獨立經銷商 (IBO) 網絡在全球銷售，營養品類佔 Amway 全球營收的 64%。2024 年，Nutrilite 慶祝品牌 90 週年。
Key Facts
- 創立: 1934 年
- 創辦人: Carl Rehnborg
- 收購年份: 1972 年 (by Amway)
- 所屬公司: Amway Corporation (Alticor Inc.)
- 市場地位: #1 全球維生素和膳食補充品品牌 (Euromonitor)
- 銷售模式: 直銷 (Amway IBO 網絡)
- 特色: 唯一擁有自有有機認證農場的全球維生素品牌
Brand History
| Year |
Event |
| 1934 |
Carl Rehnborg 創立 Nutrilite Products Inc. |
| 1949 |
Jay Van Andel & Rich DeVos 開始銷售 Nutrilite |
| 1959 |
Van Andel & DeVos 創立 Amway |
| 1972 |
Amway 收購 Nutrilite 品牌 |
| 2000 |
Amway 重組為 Alticor Inc. 控股架構 |
| 2011 |
Nutrilite 銷售額達 $4.7B |
| 2021 |
推出 N by Nutrilite 年輕族群產品線 |
| 2024 |
Nutrilite 90 週年 |
Product Lines
Core Product Lines
| Product Line |
Category |
Description |
| Double X |
Multivitamin |
旗艦綜合維生素，植物濃縮配方 |
| Daily |
Basic Supplements |
基礎每日補充品 |
| Ocean Essentials |
Omega-3 |
魚油、心臟/腦部健康 |
| Balance Within |
Probiotics |
益生菌、腸道健康 |
| Protein |
Sports Nutrition |
植物蛋白、運動營養 |
Sub-brands
| Sub-brand |
Target |
Description |
| N by Nutrilite |
Millennials |
便攜式、時尚設計、on-the-go 族群 |
| Nutrilite Kids |
Children |
兒童維生素、Omega-3 |
| Nutrilite Organics |
Premium |
有機草本補充品 |
Product Categories
| Category |
Examples |
| Vitamins |
Vitamin C, D3, B Complex |
| Minerals |
Cal Mag D, Iron |
| Botanicals |
Ginkgo, Valerian, Black Cohosh |
| Specialty |
CoQ10, Glucosamine, Digestive Enzymes |
| Weight Management |
Carb Blocker, Fiber |
| Sports Nutrition |
Protein, Amino Acids |
Database Data
DSLD (unified.db)
| Brand Variant |
Brand ID |
Product Count |
| Nutrilite |
783 |
209 |
| N by Nutrilite |
3997 |
15 |
| NutriLite |
19 |
15 |
| Nutrilite Organics |
5734 |
5 |
| Nutrilite Kids |
5726 |
4 |
| Total |
- |
248 |
Product Type Distribution
| Product Type |
Count |
% |
| Other Combinations |
140 |
56% |
| Botanical with Nutrients |
39 |
16% |
| Botanical |
29 |
12% |
| Fat/Fatty Acid |
17 |
7% |
| Vitamin |
13 |
5% |
| Fiber and Other Nutrients |
4 |
2% |
| Amino acid/Protein |
3 |
1% |
| Multi-Vitamin and Mineral |
2 |
1% |
Sample Products (DSLD)
Nutrilite (Core)
- Double X (flagship multivitamin)
- Cal Mag D
- Vitamin C Plus Extended Release
- Vitamin D3 2000 IU plus Vitamin K2
- Ocean Essentials Heart Health
- Coenzyme Q10 Complex
- Digestive Enzyme Complex
- Memory Builder With Ginkgo
N by Nutrilite
- #NoFilter Collagen Peptides
- #NoFilter Sleep
- Slay the Day Focus Shot
- Less Stress, More Yes
- Eye Mojo
- Go Shield Elderberry
- Rays for Days (Vitamin D)
Manufacturer Info
| Company |
Role |
Location |
| Access Business Group International LLC |
Distributor |
Ada, MI |
| Access Business Group LLC |
Manufacturer |
Ada, MI |
| Amway Corp. |
Distributor |
Ada, MI |
Ownership History
1934-1972: Nutrilite Products Inc.
│ Founded by Carl Rehnborg
│ Independent company
│
└── 1972-present: Amway Corporation
│ Acquired by Amway
│ Core nutrition brand
│
└── 2000-present: Alticor Inc.
└── Holding company structure
Market Position
#1 Global Brand (Euromonitor Verified)
- Claim: “World’s No. 1 selling vitamins and dietary supplements brand”
- Source: Euromonitor International Limited
- Data: Vitamins and Dietary Supplements category, % retail value share
- Verification: euromonitor.com/amway-claims
Unique Differentiators
- Own Organic Farms: 唯一在自有有機認證農場種植原料的全球品牌
- Seed to Supplement: 從種子到成品的垂直整合
- Traceability: 產品可追溯至農場來源
- 90 Years Heritage: 1934 年創立，歷史最悠久的維生素品牌之一
- Scientific Research: 自有研發設施
China Market
- Position: 中國維生素和膳食補充品市場 #1
- Market Share: 11% (2015, Euromonitor)
- Market Size: 1000 億人民幣 ($15.6B)
Distribution Model
Direct Selling Only
- Channel: Amway Independent Business Owners (IBO)
- Countries: 100+ 國家
- No Retail: 不在傳統零售通路銷售
- Limited E-commerce: 主要透過 Amway 官網
Why Limited on iHerb/Amazon
- Amway 直銷模式限制第三方零售
- 產品主要透過 IBO 網絡分銷
- 少量第三方賣家可能在 Amazon 銷售
Manufacturing
Access Business Group
- Role: Amway 的製造和物流子公司
- Location: Ada, Michigan, USA
- Capability: 製造、包裝、全球物流
Nutrilite Farms
- Certification: 有機認證
- Locations: USA, Brazil, Mexico
- Size: 6,000+ 英畝
- Crops: 植物原料、草本
Competitive Analysis
vs. Nature Made (Pharmavite)
| Factor |
Nutrilite |
Nature Made |
| Distribution |
Direct selling |
Retail |
| Price Point |
Premium |
Mass market |
| USP |
Own farms, traceability |
USP verified |
| Market Position |
#1 Global |
#1 US Retail |
vs. NOW Foods
| Factor |
Nutrilite |
NOW Foods |
| Distribution |
Direct selling |
Retail/E-commerce |
| Ownership |
Amway (Alticor) |
Family-owned |
| Price Point |
Premium |
Value |
| Product Count |
248 (DSLD) |
5,675 (DSLD) |
vs. Garden of Life (Nestle)
| Factor |
Nutrilite |
Garden of Life |
| Distribution |
Direct selling |
Retail/E-commerce |
| Ownership |
Amway |
Nestle |
| Focus |
Comprehensive nutrition |
Organic specialty |
| Certifications |
Own farms |
USDA Organic |
Notes
- DSLD 中有 5 個品牌變體 (brand_id: 783, 3997, 19, 5734, 5726)，應合併
- “NutriLite” (brand_id: 19) 為大小寫變體
- 直銷模式導致 iHerb/Keepa 資料有限
- Nutriway 是 Nutrilite 在澳洲/紐西蘭的品牌名稱
- 2024 年營養品類佔 Amway 營收 64%，Nutrilite 為主要貢獻者
Data Sources
- Amway Official: Nutrition product pages
- Amway Global: Brand information
- Euromonitor: Market position verification
- Wikipedia: Company history
- DSLD: US dietary supplement registry
- unified.db: Internal database
External Links
Generated by DogTag | Last verified: 2025-12-19