Overview

Pharmaton is a Swiss-origin dietary supplement brand pioneered in Lugano, Switzerland in the 1960s, specializing in multivitamin formulations with standardized Ginseng G115 extract. The brand is known globally for its energy and vitality products, targeting fatigue, exhaustion, and mental alertness.

Originally developed under Boehringer Ingelheim, Pharmaton was transferred to Sanofi in 2017 as part of a major asset swap and is now part of Opella.

Key Facts

  • Founded: 1960s (Lugano, Switzerland)
  • Manufacturing: Ginsana SA, Lugano-Bioggio, Switzerland
  • Former Owner: Boehringer Ingelheim (until 2017)
  • Parent Company: Opella (formerly Sanofi CHC)
  • Ultimate Owner: CD&R (50%), Sanofi (48.2%), Bpifrance (1.8%)
  • 2015 Sales: €140 million (primarily Emerging Markets)
  • Specialty: Ginseng G115 standardized extract

Corporate History

Year Event
1960s Pioneered in Lugano, Switzerland
1960s Developed G115 ginseng standardization
1985+ Expanded globally under Boehringer Ingelheim
2016 Jun Sanofi-BI asset swap announced
2017 Jan Transferred to Sanofi CHC
2025 Apr Part of standalone Opella company

Ownership Structure

CD&R (Private Equity) - 50% Controlling Stake
│   • Acquired April 2025
│
Sanofi S.A. - 48.2% Minority
│   • Retained stake
│
Bpifrance - 1.8%
│
└── Opella (€16B Enterprise Value)
    │   • Formerly Sanofi Consumer Healthcare
    │   • Acquired from Boehringer Ingelheim (2017)
    │
    └── VMS Brands
        ├── Pharmaton® ← THIS BRAND
        │   └── Swiss heritage since 1960s
        │
        ├── Qunol® (acquired 2023)
        ├── Cenovis® (acquired 2008)
        └── Magnesium B6®

Sanofi-Boehringer Ingelheim Asset Swap

Deal Overview (2016-2017)

Entity Transferred Value
Sanofi → BI Merial (Animal Health) €11.4B
BI → Sanofi Consumer Healthcare €6.7B
Cash to Sanofi Difference €4.7B

Key Brands Transferred to Sanofi

Brand 2015 Sales Category
Pharmaton €140M Multivitamins + Ginseng
Dulcolax €225M Laxative
Buscopan €223M Antispasmodic
Mucosolvan €168M Cough treatment

Brand Portfolio

Core Product Lines

Product Line Focus Key Feature
Pharmaton Vitality Adults, daily fatigue G115 + vitamins + minerals
Pharmaton Geriavit Seniors 50+ Age-related vitality
Pharmaton Essential Basic energy Entry-level formula
Pharmaton Capsules Classic formula Original formulation

Ginseng G115 Technology

G115 is Pharmaton’s proprietary standardized ginseng extract:

  • 40+ years of clinical research
  • 25+ clinical studies validating efficacy
  • Gold standard of ginseng extraction
  • Licensed from Ginsana SA

Product Philosophy

Core Principles

  1. Ginseng Heritage: 60+ years of ginseng expertise
  2. Clinical Validation: Research-backed formulations
  3. Swiss Quality: Manufactured in Switzerland
  4. Energy Focus: Combat fatigue and exhaustion

Target Market

  • Primary: Adults experiencing daily fatigue
  • Secondary: Seniors seeking vitality support
  • Geographic Focus: Emerging Markets (Latin America, Asia, Middle East)
  • Channel: Pharmacies, international distribution

Market Position

Competitive Advantages

  1. G115 Exclusivity: Proprietary ginseng extract
  2. Swiss Manufacturing: Quality reputation
  3. Clinical Evidence: 40+ years of research
  4. Global Reach: Present in 50+ countries
  5. Opella Resources: Part of global CHC platform

Geographic Presence

Region Strength
Latin America Strong market presence
Middle East Established distribution
Asia Growing markets
Europe Heritage market

Sister Brands (Opella VMS)

Brand Market Focus
Qunol USA CoQ10, healthy aging
Cenovis Australia Vitamins, immunity
Magnesium B6 Europe Magnesium supplements

Competitors

Brand Focus Similarity
Centrum Multivitamins ⭐⭐⭐ Direct competitor
Supradyn Energy vitamins ⭐⭐⭐ Similar positioning
Berocca Energy, B vitamins ⭐⭐ Energy category

Data Sources

  1. Opella Brand Portfolio
  2. Boehringer Ingelheim - Pharmaton
  3. Sanofi-BI Asset Swap Press Release
  4. Bloomberg - Deal Coverage

Generated by DogTag System | Last verified: 2025-12-20

Relationships

  • parent_company Opella since 2017
  • former_owner Boehringer Ingelheim since 1960
  • sister_brand Qunol since 2023
  • sister_brand Cenovis since 2017

References