Overview
Pharmaton is a Swiss-origin dietary supplement brand pioneered in Lugano, Switzerland in the 1960s, specializing in multivitamin formulations with standardized Ginseng G115 extract. The brand is known globally for its energy and vitality products, targeting fatigue, exhaustion, and mental alertness.
Originally developed under Boehringer Ingelheim, Pharmaton was transferred to Sanofi in 2017 as part of a major asset swap and is now part of Opella.
Key Facts
- Founded: 1960s (Lugano, Switzerland)
- Manufacturing: Ginsana SA, Lugano-Bioggio, Switzerland
- Former Owner: Boehringer Ingelheim (until 2017)
- Parent Company: Opella (formerly Sanofi CHC)
- Ultimate Owner: CD&R (50%), Sanofi (48.2%), Bpifrance (1.8%)
- 2015 Sales: €140 million (primarily Emerging Markets)
- Specialty: Ginseng G115 standardized extract
Corporate History
| Year |
Event |
| 1960s |
Pioneered in Lugano, Switzerland |
| 1960s |
Developed G115 ginseng standardization |
| 1985+ |
Expanded globally under Boehringer Ingelheim |
| 2016 Jun |
Sanofi-BI asset swap announced |
| 2017 Jan |
Transferred to Sanofi CHC |
| 2025 Apr |
Part of standalone Opella company |
Ownership Structure
CD&R (Private Equity) - 50% Controlling Stake
│ • Acquired April 2025
│
Sanofi S.A. - 48.2% Minority
│ • Retained stake
│
Bpifrance - 1.8%
│
└── Opella (€16B Enterprise Value)
│ • Formerly Sanofi Consumer Healthcare
│ • Acquired from Boehringer Ingelheim (2017)
│
└── VMS Brands
├── Pharmaton® ← THIS BRAND
│ └── Swiss heritage since 1960s
│
├── Qunol® (acquired 2023)
├── Cenovis® (acquired 2008)
└── Magnesium B6®
Sanofi-Boehringer Ingelheim Asset Swap
Deal Overview (2016-2017)
| Entity |
Transferred |
Value |
| Sanofi → BI |
Merial (Animal Health) |
€11.4B |
| BI → Sanofi |
Consumer Healthcare |
€6.7B |
| Cash to Sanofi |
Difference |
€4.7B |
Key Brands Transferred to Sanofi
| Brand |
2015 Sales |
Category |
| Pharmaton |
€140M |
Multivitamins + Ginseng |
| Dulcolax |
€225M |
Laxative |
| Buscopan |
€223M |
Antispasmodic |
| Mucosolvan |
€168M |
Cough treatment |
Brand Portfolio
Core Product Lines
| Product Line |
Focus |
Key Feature |
| Pharmaton Vitality |
Adults, daily fatigue |
G115 + vitamins + minerals |
| Pharmaton Geriavit |
Seniors 50+ |
Age-related vitality |
| Pharmaton Essential |
Basic energy |
Entry-level formula |
| Pharmaton Capsules |
Classic formula |
Original formulation |
Ginseng G115 Technology
G115 is Pharmaton’s proprietary standardized ginseng extract:
- 40+ years of clinical research
- 25+ clinical studies validating efficacy
- Gold standard of ginseng extraction
- Licensed from Ginsana SA
Product Philosophy
Core Principles
- Ginseng Heritage: 60+ years of ginseng expertise
- Clinical Validation: Research-backed formulations
- Swiss Quality: Manufactured in Switzerland
- Energy Focus: Combat fatigue and exhaustion
Target Market
- Primary: Adults experiencing daily fatigue
- Secondary: Seniors seeking vitality support
- Geographic Focus: Emerging Markets (Latin America, Asia, Middle East)
- Channel: Pharmacies, international distribution
Market Position
Competitive Advantages
- G115 Exclusivity: Proprietary ginseng extract
- Swiss Manufacturing: Quality reputation
- Clinical Evidence: 40+ years of research
- Global Reach: Present in 50+ countries
- Opella Resources: Part of global CHC platform
Geographic Presence
| Region |
Strength |
| Latin America |
Strong market presence |
| Middle East |
Established distribution |
| Asia |
Growing markets |
| Europe |
Heritage market |
Sister Brands (Opella VMS)
| Brand |
Market |
Focus |
| Qunol |
USA |
CoQ10, healthy aging |
| Cenovis |
Australia |
Vitamins, immunity |
| Magnesium B6 |
Europe |
Magnesium supplements |
Competitors
| Brand |
Focus |
Similarity |
| Centrum |
Multivitamins |
⭐⭐⭐ Direct competitor |
| Supradyn |
Energy vitamins |
⭐⭐⭐ Similar positioning |
| Berocca |
Energy, B vitamins |
⭐⭐ Energy category |
Data Sources
- Opella Brand Portfolio
- Boehringer Ingelheim - Pharmaton
- Sanofi-BI Asset Swap Press Release
- Bloomberg - Deal Coverage
Generated by DogTag System | Last verified: 2025-12-20