Brand Overview#
Physician’s Choice is a leading probiotics and dietary supplement brand founded in 2017 by Logan Chierotti. The brand has become the #1 selling probiotic on Amazon and maintains a strong presence across major retail channels.
Key Facts#
- Headquarters: 6990 W 38th Ave #304, Wheat Ridge, Colorado 80033
- Founded: 2017
- Founder & CEO: Logan Chierotti
- Co-Founder: Ryan Russo
- Revenue: ~$150 million (2023 estimate)
- Inc. 5000 Rank: #3210 (2024), #1930 (2023)
- Three-Year Revenue Growth: 153%
Founding Story#
Logan Chierotti founded Physician’s Choice after experiencing a life-changing health transformation. As a teenager, he nearly lost his hearing, and when modern medicine couldn’t help, natural supplements restored it. This experience inspired him to create high-quality probiotics that exceed industry standards rather than merely meeting them.
Flagship Products#
- 60 Billion Probiotic: #1 best-seller, 10 diverse strains with organic prebiotics
- Women’s Probiotic: 50 Billion CFU, 6 unique strains, cranberry extract
- Thin 30 Probiotic: Weight management formula
- Digestive Enzymes: Comprehensive digestive support
- Eye Health (AREDS 2): Lutein, Zeaxanthin & Bilberry
- KSM-66 Ashwagandha: 1950mg extra strength
- Collagen Peptides: Grass-fed, hydrolyzed protein powder
Quality Standards#
- Scientific Advisory Board of MDs and PhDs
- Third-party tested for purity and quality
- Acid-resistant capsule technology
- Made in USA with imported and domestic ingredients
- Money-back guarantee
Retail Availability#
- Official Website: physicianschoice.com
- Amazon: #1 selling probiotic, official store
- Walmart: In-store and online
- Target: In-store and online
- CVS: Available at most locations
- Sam’s Club: Warehouse distribution
- 70,000+ retail touch points
Database Presence#
| Source | Products | Notes |
|---|---|---|
| DSLD | 19 | Date range: 2020-12-26 to 2025-03-25 |
| Keepa | 50 | Amazon marketplace data |
Market Position#
- #1 Probiotic Brand on Amazon
- 1 bottle sold every 7 seconds
- Over 70,000 verified five-star reviews
- Fastest-growing supplement brand on Amazon (2019)
Corporate Developments#
As of 2024, the company was reportedly seeking a sale at approximately $500 million valuation. The company has experienced significant growth, growing from zero to $30 million in revenue in just two years (2017-2019).
Investigation Summary#
| Aspect | Finding | Confidence |
|---|---|---|
| Database Presence | 19 products in DSLD, 50 in Keepa | High |
| UPC Prefix | 854226008 (9-digit) | High |
| Official Website | physicianschoice.com | High |
| Retail Availability | Amazon, Walmart, Target, CVS, Sam’s Club | High |
| Brand Status | Active | High |
Status Rationale: Physician’s Choice is a highly active and successful brand with the #1 selling probiotic on Amazon, strong retail presence across 70,000+ touch points, continuous product development through 2025, Inc. 5000 recognition, and significant revenue (~$150M). The brand is actively operating from their Colorado headquarters.