Overview

Qunol is a U.S.-based dietary supplement brand founded in 2006, specializing in high-absorption CoQ10 and Turmeric supplements. The brand is known for its patented water and fat-soluble absorption technology, positioning itself as the #1 Cardiologist Recommended CoQ10 brand.

Qunol was acquired by Sanofi Consumer Healthcare in September 2023 and is now part of Opella, the standalone consumer healthcare company.

Key Facts

  • Founded: 2006
  • Headquarters: Montville, New Jersey, USA
  • Parent Company: Opella (formerly Sanofi CHC)
  • Ultimate Owner: CD&R (50%), Sanofi (48.2%), Bpifrance (1.8%)
  • Acquired: September 2023 by Sanofi
  • Market Position: #1 Cardiologist Recommended CoQ10

Corporate History

Year Event
2006 Founded with focus on absorption-enhanced supplements
2010s Established as market leader in CoQ10 category
2023 Jul Sanofi announces acquisition
2023 Sep Acquisition completed
2025 Apr Becomes part of standalone Opella company

Ownership Structure

CD&R (Private Equity) - 50% Controlling Stake
│   • Acquired April 2025
│
Sanofi S.A. - 48.2% Minority
│   • Retained stake
│
Bpifrance - 1.8%
│
└── Opella (€16B Enterprise Value)
    │   • Formerly Sanofi Consumer Healthcare
    │   • HQ: France
    │   • 100 brands, 11,000 employees
    │
    └── VMS Brands
        ├── Qunol® ← THIS BRAND
        ├── Cenovis®
        ├── Pharmaton®
        └── Magnesium B6®

Brand Portfolio

Core Product Lines

Product Line Focus Key Products
CoQ10 Heart Health Ultra CoQ10 100mg, Mega CoQ10 400mg
Turmeric Joint Health Ultra Turmeric, Turmeric Curcumin Complex
Magnesium Muscle & Nerve Magnesium Glycinate
Omega-3 Heart & Brain Omega-3 Fish Oil

Technology Differentiator

Qunol’s patented water and fat-soluble technology claims:

  • 3x better absorption for CoQ10
  • Enhanced bioavailability for Turmeric/Curcumin

Product Philosophy

Core Principles

  1. Absorption Focus: “It’s not what you take, it’s what you absorb”
  2. Science-Backed: Patented formulation technology
  3. Quality Standards: Vegetarian, responsibly sourced
  4. Clinical Support: Cardiologist recommendations

Target Market

  • Primary: Adults 40+ focused on healthy aging
  • Health Focus: Heart health, joint health, energy
  • Channel: Mass retail (Costco, Walmart, CVS, Target)

Market Position

Competitive Advantages

  1. Category Leader: #1 CoQ10 brand by recommendation
  2. Absorption Technology: Patented formulation
  3. Retail Distribution: Major mass market retailers
  4. Opella Resources: Part of global CHC platform

E-commerce Performance

Platform Presence Notable
Amazon Strong CoQ10 best-seller
Costco Major Bulk sizing
Walmart Major Wide distribution

Sister Brands (Opella VMS)

Brand Market Focus
Cenovis Australia Vitamins & Immunity
Pharmaton Global Energy & Vitality
Magnesium B6 Europe Magnesium supplements

Competitors

Brand Focus Similarity
Nature Made CoQ10, vitamins ⭐⭐⭐ Direct competitor
Doctor’s Best CoQ10, supplements ⭐⭐⭐ Quality focus
Jarrow Formulas CoQ10, specialty ⭐⭐ Technical positioning

Data Sources

  1. Qunol Official Website
  2. Sanofi Acquisition Announcement
  3. Sanofi Acquisition Completion
  4. Opella Brand Portfolio
  5. Nutraceutical Business Review

Generated by DogTag System | Last verified: 2025-12-20

Relationships

  • parent_company Opella since 2023
  • former_owner Gurwitch Products since 2006

References