Overview
Solaray is a Utah-based supplement brand founded in 1973 in Ogden, Utah. Originally known as Solar Products, Inc., the company pioneered herbal capsule supplements and was the first acquisition of Nutraceutical Corporation in 1993.
Today, Solaray operates as the flagship brand of Better Being Co. (formerly Nutraceutical), which is owned by private equity firm HGGC.
Key Facts
- Founded: 1973 (as Solar Products, Inc.)
- Headquarters: Ogden, Utah (Park City HQ for Better Being)
- Parent Company: Better Being Co.
- Ultimate Owner: HGGC (private equity, $446M acquisition in 2017)
- Portfolio Position: Flagship brand
- DSLD Products: 675 products
- E-commerce Ranking:
- iHerb: #10 by total ratings (1,496,016 ratings)
Corporate History
| Year | Event |
|---|---|
| 1973 | Founded as Solar Products, Inc. in Ogden, Utah |
| 1974 | Incorporated as Solaray |
| 1993 | Acquired by Nutraceutical Corporation (first acquisition) |
| 2000 | Nutraceutical acquires Thompson |
| 2015 | Nutraceutical acquires Dynamic Health ($19M) |
| 2017 | HGGC acquires Nutraceutical for $446 million |
| 2020s | Nutraceutical rebranded as Better Being Co. |
Ownership Structure
HGGC (Private Equity, San Francisco)
│ • Acquired Nutraceutical 2017 for $446M
│
└── Better Being Co. (formerly Nutraceutical Corporation)
│ • HQ: Park City, Utah
│ • Founded: 1993
│ • 15+ brands, 3,000+ products
│ • Distribution: 60+ countries
│
├── Flagship Brands
│ ├── Solaray® (acquired 1993) ← FLAGSHIP
│ │ └── Founded 1973, Ogden, Utah
│ │ └── Herbal supplements pioneer
│ │
│ ├── KAL® (core brand)
│ │ └── First multivitamin 1932
│ │
│ └── Thompson® (acquired 2000)
│ └── Founded 1932
│
├── Specialty Brands
│ ├── Nature's Life®
│ ├── Natural Balance®
│ ├── Health From The Sun®
│ ├── LifeTIME®
│ ├── Herbs for Kids®
│ ├── VegLife®
│ └── Sunny Green®
│
├── Professional
│ └── Nutra BioGenesis®
│
└── Other Acquired Brands
├── Dynamic Health® (2015, $19M)
├── VAXA®
├── Vita Logic®
└── Others
Brand Portfolio
Main Brand: Solaray
DSLD Brand ID: 759 Products: 675
Core product categories:
- Herbal supplements (flagship)
- Vitamins & minerals
- Specialty formulas
- Standardized extracts
Product Philosophy
Core Principles
- Herbal Heritage: Pioneer in herbal capsules since 1973
- Quality Standards: GMP-certified manufacturing
- Comprehensive Range: Wide selection of single herbs and formulas
- Standardized Extracts: Consistent potency
Heritage
Solaray was a pioneer in the supplement industry:
- Among first to put herbs in capsule form
- Built reputation for quality and consistency
- Became flagship acquisition for industry consolidation
Market Position
Competitive Advantages
- Herbal Expertise: 50+ years in herbal supplements
- Better Being Portfolio: Part of 15+ brand family
- Manufacturing Scale: Large Utah facilities
- Global Distribution: 60+ countries
E-commerce Performance
| Platform | Total Ratings | Ranking |
|---|---|---|
| iHerb | 1,496,016 | #10 |
Sister Brands (Better Being Co.)
| Brand | Products | Focus |
|---|---|---|
| Solaray | 675 | Herbal supplements (flagship) |
| KAL | 204 | Multivitamins since 1932 |
| Thompson | 132 | Classic vitamins since 1932 |
| Health From The Sun | 54 | Omega/fish oil |
| Dynamic Health | 45 | Liquid supplements |
| Nature’s Life | 23 | Natural supplements |
Acquisition History (Nutraceutical/Better Being)
| Year | Acquisition | Value |
|---|---|---|
| 1993 | Solaray | First acquisition |
| 2000 | Thompson | Undisclosed |
| 2015 | Dynamic Health | $19M |
| 65+ | Total acquisitions | Various |
Related Companies
Competitors
| Brand | Focus | Similarity |
|---|---|---|
| NOW Foods | Herbal, supplements | ⭐⭐⭐ Range overlap |
| Nature’s Way | Herbal specialist | ⭐⭐⭐ Herbal focus |
| Gaia Herbs | Herbal supplements | ⭐⭐ Herbal category |
Data Sources
- Solaray Official Website
- Bloomberg - Solaray Inc
- NutraIngredients - HGGC Acquisition
- HGGC Portfolio - Better Being
- from_the_refinery investigation (Group 3301)
- DSLD Database (brand_id: 759, 675 products)
Generated by DogTag System | Last verified: 2025-12-20