Solgar

Overview

Solgar is a premium vitamin and supplement brand founded in 1947 in Manhattan, New York. Known as “The Gold Standard in Vitamins,” Solgar is recognized for its amber glass bottles, science-based formulations, and commitment to quality that has spanned over 75 years.

In 2021, Solgar was acquired by Nestlé Health Science as part of the $5.75 billion acquisition of core brands from The Bountiful Company. Solgar remains one of Nestlé’s premium VMS brands alongside Garden of Life and Pure Encapsulations.

Key Facts

• Founded: 1947
• Founders: Nat Colby (pharmacist), Mike Goldfarb (pharmacist), Dr. Carl Zoll (holistic physician)
• Headquarters: Leonia, New Jersey (500 Willow Tree Rd.)
• Parent Company: Nestlé Health Science (since 2021)
• Status: Premium brand (retained by Nestlé in 2025 strategic review)
• DSLD Products: 1,940 products
• E-commerce Ranking:
  • iHerb: #8 by total ratings (1,663,188 ratings)

Corporate History

Ownership Structure

Nestlé S.A. (Switzerland)
│   • Global food & beverage conglomerate
│   • Founded: 1866
│
└── Nestlé Health Science
    │   • Health & nutrition division
    │   • Acquired Bountiful brands 2021 ($5.75B)
    │
    ├── Premium VMS Brands (Strategic Focus 2025+)
    │   ├── Solgar® (heritage premium)
    │   ├── Garden of Life® (organic/whole food)
    │   └── Pure Encapsulations® (hypoallergenic)
    │
    └── Solgar, Inc.
        │   • HQ: Leonia, NJ
        │   • Made in USA since 1947
        │
        └── Solgar® (single brand)
            • 300+ supplement formulas
            • 60+ countries distribution

Brand Portfolio

Main Brand: Solgar

DSLD Brand ID: 8 Products: 1,940

Core product categories:

• Multivitamins
• Single vitamins (A, B, C, D, E, K)
• Minerals (Calcium, Magnesium, Iron, Zinc)
• Specialty formulas
• Herbal supplements

Signature Products

Notable formulations:

• Vitamin D3 - High-potency vitamin D
• Magnesium Citrate - Highly absorbable mineral
• B-Complex 50 - Balanced B vitamins
• Ester-C Plus - Enhanced vitamin C
• Evening Primrose Oil - Essential fatty acids

Product Philosophy

Core Principles

1. Gold Standard Quality: Premium ingredients, rigorous testing
2. Science-Based: Formulations backed by research
3. Amber Glass Bottles: Light-protective packaging since 1947
4. No Artificial Colors: Clean label commitment
5. Made in USA: Manufactured in US since founding

Heritage & Innovation

The brand’s first product (1947):

• Naturvite: Multivitamin with 30 essential nutrients
• Base of natural parsley and vegetables
• Amber glass bottle with gold cap
• Revolutionary for its time

Market Position

Competitive Advantages

1. Heritage Brand: 75+ years of trust
2. Premium Positioning: Higher quality, higher price point
3. Global Distribution: Available in 60+ countries
4. Iconic Packaging: Recognizable amber glass bottles
5. Nestlé Resources: Global distribution and R&D support

E-commerce Performance

Manufacturing

Location: Leonia, New Jersey (since 1947)

• Made in USA
• FDA-registered facilities
• GMP-certified
• Third-party tested

Sister Brands (Nestlé Health Science VMS)

Strategic Position (2025)

In July 2025, Nestlé announced a strategic review of its VMS business:

Brands to Keep (Premium Focus):

• ✅ Solgar
• ✅ Garden of Life
• ✅ Pure Encapsulations

Brands Under Review:

• Nature’s Bounty
• Osteo Bi-Flex
• Puritan’s Pride
• US private label business

Related Companies

Competitors

Data Sources

1. Solgar Official Website
2. Solgar History - Our Story
3. Nestlé - Bountiful Acquisition
4. WholeFoods Magazine - Solgar Profile
5. DSLD Database (brand_id: 8, 1,940 products)

Generated by DogTag System | Last verified: 2025-12-20