Overview
Sports Research (SR) is a family-owned supplement company founded in 1980 by Jeff Pedersen in San Pedro, California. The brand is known for its liquid softgel supplements, collagen products, and the Sweet Sweat workout enhancer line.
The company remains privately held and family-operated, with Jeff Pedersen serving as CEO and Chairman.
Key Facts
- Founded: 1980
- Founder: Jeff Pedersen
- Headquarters: 784 W Channel St, San Pedro, CA 90731
- CEO: Jeff Pedersen
- Status: Private, family-owned
- DSLD Products: 168 products
- E-commerce Ranking:
- Amazon: #4 by total reviews (1,850,609 reviews)
Corporate History
| Year | Event |
|---|---|
| 1980 | Founded by Jeff Pedersen in San Pedro, CA |
| 1980s | Sweet Sweat workout enhancer created |
| 2000s | Expansion into supplement market |
| 2023 | “New Era” campaign launched |
| 2025 | “Generation Wellness” documentary campaign |
| 2025 | “Legacy, Her Way” campaign launched |
Ownership Structure
Sports Research Corp. (Private)
│ • Family-owned since 1980
│ • HQ: San Pedro, California
│ • CEO/Chairman: Jeff Pedersen
│
├── Sports Research® (main brand)
│ ├── Collagen Peptides
│ ├── Omega-3 Fish Oil
│ ├── Vitamin D3 + K2
│ ├── MCT Oil
│ └── Other supplements
│
└── Sweet Sweat® (workout enhancer line)
├── Sweet Sweat Original
├── Sweet Sweat Waist Trimmer
└── Sweet Sweat Accessories
Founder Story
Jeff Pedersen was a standout athlete at Fermin Lasuen High School in San Pedro, earning 9 varsity letters. He was a high-round draft pick by the Chicago Cubs but chose a USC baseball scholarship instead.
At USC, he became the first player in NCAA history to start on three consecutive National Championship baseball teams. An injury redirected his career, leading him to become a fitness educator and product inventor.
Brand Portfolio
Main Brand: Sports Research
DSLD Brand IDs: 2807, 4245 Total Products: 168
Core product categories:
- Collagen peptides
- Omega-3 fish oil
- Vitamins (D3, K2, Biotin)
- MCT Oil
- Probiotics
- Turmeric/Curcumin
Sweet Sweat (Sub-brand)
Signature product line:
- Sweet Sweat: Workout enhancer gel
- Waist Trimmer: Fitness accessory
- Popular among fitness enthusiasts
Product Philosophy
Core Principles
- Pure Natural Ingredients: Only the purest natural ingredients
- Liquid Softgels: Signature delivery format
- Research-Backed: Science-driven formulations
- Fully Transparent: Clear ingredient disclosure
- Non-GMO: Non-GMO verified products
Quality Attributes
- Non-GMO
- Gluten Free
- Vegan options available
- Third-party tested
Market Position
Competitive Advantages
- Softgel Expertise: Liquid softgel specialty
- Sweet Sweat Success: Unique workout enhancer category
- Family-Owned: 40+ years of consistent ownership
- Amazon Dominance: #4 brand on Amazon
- Athlete Credibility: Founder’s athletic background
E-commerce Performance
| Platform | Total Reviews | Ranking |
|---|---|---|
| Amazon | 1,850,609 | #4 |
Key Products (Amazon)
Top performers:
- Collagen Peptides
- Sweet Sweat Waist Trimmer
- Omega-3 Fish Oil
- Vitamin D3 + K2
- Biotin
Manufacturing
Location: Products manufactured in USA
Quality standards:
- GMP-certified facilities
- Third-party testing
- Non-GMO verified
Related Companies
Competitors
| Brand | Focus | Similarity |
|---|---|---|
| Vital Proteins | Collagen | ⭐⭐⭐ Collagen category |
| Nordic Naturals | Omega-3 | ⭐⭐ Fish oil specialty |
| NOW Foods | Broad supplements | ⭐⭐ Range overlap |
Data Sources
- Sports Research Official Website
- Sports Research - About Us
- Crunchbase - Sports Research
- Paleo Foundation Interview
- GlobeNewswire - New Era
- DSLD Database (168 products across 2 brand variants)
Generated by DogTag System | Last verified: 2025-12-20