Brand Overview
#Standard Process Inc. is a third-generation, family-owned nutritional supplement company founded in 1929 by Dr. Royal Lee. Headquartered in Palmyra, Wisconsin, the company is a pioneer in whole food-based nutritional supplements and operates one of the largest certified organic farms in the supplement industry.
History
#- 1929: Founded by Dr. Royal Lee in Wisconsin
- 1929: Catalyn (first product) introduced - whole food multivitamin
- 1945: FTC order regarding product claims
- 1962: Regulatory action regarding product claims
- 1967: Dr. Royal Lee passed away
- 2008: MediHerb becomes exclusive distribution partner in US
- Present: Third generation of family ownership (DuBois family)
Corporate Structure
#- Legal Entity: Standard Process Inc.
- Type: Family-owned, private company (3rd generation)
- Headquarters: 1200 West Royal Lee Drive, Palmyra, Wisconsin 53156
- Current Leadership: Charlie DuBois (President & CEO) - great-nephew of founder
- Employees: 500+ (estimated)
Founder: Dr. Royal Lee (1895-1967)
#- Born in Wisconsin, 1895
- Graduated Marquette University School of Dentistry, 1924
- Prolific inventor: 70+ patents
- Pioneer in whole food nutrition philosophy
- Developed Catalyn after observing nutritional deficiencies
Product Focus
#- Product Count: 300+ products across all brands
- Formats: Tablets, capsules, powders, liquids
- Distribution: Practitioner-only (healthcare professionals)
- Philosophy: Whole food-based nutrition from organic sources
Brand Portfolio
#| Brand | Focus | Products |
|---|
| Standard Process | Whole food supplements | 160+ |
| MediHerb | Herbal supplements | 110+ |
| Standard Process Veterinary Formulas | Pet supplements (dogs, cats, horses) | Various |
| Spirited Paw | Consumer pet supplements | Various |
| SP Children’s | Children’s formulas | Various |
Flagship Products
#- Catalyn - Original whole food multivitamin (since 1929)
- Congaplex - Immune support
- Symplex F/M - Endocrine support
- Zypan - Digestive support
- Tuna Omega-3 Oil - Essential fatty acids
Organic Farm
#| Aspect | Details |
|---|
| Location | Palmyra, Wisconsin |
| Size | 868+ acres (expanded from original 623 acres) |
| Certification | USDA Certified Organic |
| Crops | Alfalfa, barley grass, beets, Brussels sprouts, buckwheat, kale, kidney beans, oats, pea vine, Spanish black radish |
| Practices | No pesticides, herbicides, synthetic fertilizers, or GMOs |
| Program | Wisconsin DNR Green Tier (Tier 1 participant) |
Manufacturing & Quality
#| Certification/Practice | Status |
|---|
| Certified Organic Farm | ✅ |
| Proprietary Low-Temp Processing | ✅ Preserves nutrients |
| In-house Manufacturing | ✅ |
| Weekly Testing | ✅ 2,100+ tests/week |
| Nutrition Innovation Center | ✅ Research facility |
| Vertical Integration | ✅ Farm to finished product |
Distribution Model
#- Primary Channel: Healthcare practitioners only
- Platforms: Fullscript, authorized practitioners
- Supplement Fulfillment: Direct-to-patient shipping service
- International: Available in multiple countries
Retail Presence
#| Channel | Status | Notes |
|---|
| Official Website | ✅ Active | Practitioner portal |
| Fullscript | ✅ Active | Practitioner dispensary |
| Amazon | ⚠️ Limited | Some authorized resellers |
| Healthcare Practitioners | ✅ Active | Primary distribution |
| Consumer Retail | ❌ Not available | Practitioner-only model |
MediHerb Partnership
#- Relationship: Standard Process is exclusive US distributor
- Founded: MediHerb co-founded 1986 by Professor Kerry Bone
- Acquired: 2008 by Integria Healthcare (Australia)
- Products: 110+ herbal supplements in US catalog
- Focus: High-quality herbal supplements based on scientific research
Research & Innovation
#- Nutrition Innovation Center: First-of-its-kind research facility
- Purpose: Testing, developing new products, validating whole food philosophy
- Approach: Scientific evidence supporting traditional whole food nutrition
Investigation Notes
#- DSLD Presence: 198 products in database
- UPC Prefix: 748228 (from database references)
- Business Model: B2B practitioner-only distribution
- Ownership: Family-owned (DuBois family, 3rd generation)
- Regulatory History: Historical FDA/FTC actions in 1940s-60s; modernized compliance
Status Determination
#| Criterion | Finding |
|---|
| Official Website | ✅ Active (standardprocess.com) |
| Professional Distribution | ✅ Fullscript, practitioner channels |
| DSLD Presence | ✅ 198 products |
| Recent Activity | ✅ New distribution center, ongoing operations |
| Family Ownership | ✅ 3rd generation (since 1929) |
Status: active (High Confidence)