Brand Overview#
SugarBearHair is a pioneering gummy vitamin brand founded in 2015 by Nicole Nightly (Nicole Christine Johnson) and Dan Morris. The brand claims to be the world’s first vegan gummy hair vitamin and became famous through aggressive influencer marketing, notably partnerships with the Kardashian family.
Company History#
| Year | Event |
|---|---|
| 2015-05 | BeSweet Creations LLC founded in Florida |
| 2015 | SugarBearHair brand launched |
| 2016 | Achieved #1 vitamin on Amazon for category |
| 2016-03 | SUGAR BEAR HAIR trademark filed |
| 2021-09 | BeSweet Creations LLC converted to BeSweet Creations Inc. (Delaware) |
Headquarters#
Current Legal Entity: BeSweet Creations Inc. (Delaware corporation)
Address: 3350 NE 12th Ave #70710, Oakland Park, FL 33307
Management:
- Nicole C. Johnson (Manager)
- Daniel J. Morris (Manager)
Founders#
Nicole Nightly (Nicole Christine Johnson)
- CEO of BeSweet Creations
- Former beauty blogger and YouTube star
Dan Morris
- Co-founder
- Previously involved with viralcrunch.com
Product Focus#
SugarBearHair specializes in gummy vitamins for beauty and wellness:
Core Product Lines#
- Hair Vitamins: Original blue bear gummies with biotin
- Sleep Vitamins: Melatonin-free sleep support with 5-HTP
- Women’s Multi: Complete multivitamin gummies
- LashCare Serum: Lash growth serum
- BrowCare Serum: Brow growth serum
- Batana Oil: Hair treatment oil
Key Formulation Features#
- 6000 mcg Biotin
- SmartRoot™ Hair Complex (Elderberry, MSM, Inositol, Omega-3)
- Vitamin D2, Vitamin B12
- Pectin-based (no gelatin)
Certifications#
- Vegan Certified
- Cruelty-Free
- OU Kosher Certified
- Halal Certified
- 3rd Party Lab Tested
- Made in USA
Allergen Information#
Free from:
- Gluten
- Dairy
- Soy
- Wheat
- Eggs
- Fish
- Peanuts
- Beef
- Pork
- Gelatin
Manufactured in an allergen-free facility.
Influencer Marketing Legacy#
SugarBearHair is known for pioneering influencer marketing in the supplement industry:
- Partnered with Kim, Kylie, and Khloe Kardashian
- Kim Kardashian reportedly charged up to $1M per Instagram post
- Became known as “Kardashian hair vitamins”
- Built millions of Instagram followers
- Achieved widespread recognition among young female demographic
Corporate Structure#
- Original Entity: BeSweet Creations LLC (FL, 2015, now INACTIVE)
- Current Entity: BeSweet Creations Inc. (DE, 2021, ACTIVE)
- Trademark Owner: BeSweet Creations Inc. (57+ trademarks)
Database Presence#
| Source | Products | Notes |
|---|---|---|
| DSLD | 3 | SugarBear, SugarBearHair variants |
| iHerb | 2 | SugarbearPro (brand code: SGB) |
| Keepa | 14 | SugarBearHair (Amazon tracking) |
UPC Information#
- Primary UPC: 635797982880
- Secondary UPC: 073523502108
- UPC Prefix: 635797
Retail Availability#
| Retailer | Status |
|---|---|
| Official Website | ✅ sugarbearpro.com |
| Amazon | ✅ Available |
| Ulta Beauty | ✅ Available |
| Target | ✅ Available |
| iHerb | ✅ Available (SGB) |
Notable Controversies#
The brand has been subject to scrutiny regarding:
- Effectiveness claims vs. scientific evidence
- FTC disclosure requirements for influencer posts
- Competition with similar gummy vitamin brands
Relationships
From this profile →
- → Founded by: Nicole Nightly (external) (2015)
- → Founded by: Dan Morris (external) (2015)
Live Data (Census)
E-Commerce Presence
Amazon
14 products
Top Reviewed Products
- 50,536 reviews SugarBearPro Hair Vitamin Gummy 35 Day Supply, Extra Strength Biotin 6000mcg for …
- 50,526 reviews SugarBearPro Hair Vitamin Gummy 6 Month Supply Extra Strength Biotin 6000mcg, …
- 50,489 reviews SugarBearPro Hair Vitamin Gummy 3 Month Supply Extra Strength Biotin 6000mcg, …
iHerb
0 products
Regulatory Data (DSLD)
- Total Products
- 3
- Brand Variants
- SugarBearHair (2 products)
SugarBear (1 products)
Product Types
- 2 Other Combinations
- 1 Multi-Vitamin and Mineral (MVM)
Dosage Forms
- 3 Gummy or Jelly
Core Ingredients (Top 5)
- 3 Zinc
- 3 Vitamin E
- 3 Vitamin D
- 3 Vitamin C
- 3 Vitamin B6
Manufacturer Information
- SugarBearHair (manufacturer)