Brand Overview#
SuperNutrition is a science-based supplement brand founded in 1977 by Patrick Mooney and his son Michael Mooney. Originally headquartered in Oakland, California, the company was acquired by NOW Health Group in September 2019. Known for high-potency, gender-focused multivitamins formulated with USP validated nutrients.
History#
- 1977: Founded by Patrick Mooney and son Michael Mooney
- 1977-2019: Family-owned business, later led by Kathy Mooney (daughter)
- 2019-09-03: Acquired by NOW Health Group (Illinois)
- Present: Operates as NOW Foods subsidiary, expanded distribution
Corporate Structure#
Pre-Acquisition (1977-2019)#
- Legal Entity: SuperNutrition (private company)
- Type: Family-owned
- Headquarters: Oakland, California
- Leadership: Kathy Mooney (President & CFO)
Post-Acquisition (2019-Present)#
- Parent Company: NOW Health Group, Inc.
- Status: Subsidiary brand of NOW Foods
- Distribution: Global via NOW’s international distributor network
Founders#
Patrick Mooney#
- Co-founder (1977)
- Started company with son Michael
Michael Mooney#
- Co-founder (1977)
- Son of Patrick Mooney
Kathy Mooney#
- Daughter of Patrick Mooney
- President & CFO at time of acquisition
- Led family business until 2019 sale
Product Focus#
- Product Count: 129 products (iHerb)
- Formats: Veggie capsules, chewable tablets, liquids
- Philosophy: Science-based, high-potency formulations
- Specialty: Gender-focused multivitamins
Key Product Lines#
| Line | Focus |
|---|---|
| Men’s Blend | Antioxidant-rich multivitamin for men |
| Women’s Blend | Comprehensive women’s health support |
| SimplyOne | One-daily multivitamin series |
| Prenatal Blend | Prenatal nutrition |
| Iron-Free Formulas | For those who don’t need iron |
Product Categories#
- Multiple Vitamin-Mineral Supplements
- Gender-focused Multivitamins
- Prenatal Vitamins
- CoQ10 Supplements
- Vitamin E
Quality Standards#
- USP validated nutrients
- Science-based formulations
- High-potency dosing
- 45+ years of formulation expertise
Retail Presence#
| Channel | Status | Notes |
|---|---|---|
| iHerb | ✅ Active | ~129 products |
| Amazon | ✅ Active | Via NOW distribution |
| Health Food Stores | ✅ Active | Natural channel |
| NOW Distribution | ✅ Active | Global network |
Acquisition Details#
Acquirer: NOW Health Group, Inc. Date: September 3, 2019 Terms: Not disclosed Post-acquisition plan:
- Expand SuperNutrition product line
- Maintain founder’s formulation principles
- Keep family business ethics
- Expand global distribution via NOW network
Jim Emme (NOW CEO): “The SuperNutrition brand and products are a welcome addition to the family-focused range of high-quality, nutritionally valuable dietary supplements offered by NOW.”
Investigation Notes#
- DSLD Presence: Present in database
- UPC Prefix: 033739 (confirmed)
- Business Model: Now part of NOW Foods distribution
- Ownership: NOW Health Group subsidiary (since 2019)
- Legacy: 45+ years of science-based formulation
Status Determination#
| Criterion | Finding |
|---|---|
| Official Website | ✅ Active (supernutritionusa.com) |
| Retail Availability | ✅ Multiple channels (iHerb, Amazon) |
| DSLD Presence | ✅ Present |
| Parent Company | ✅ NOW Health Group (active) |
| Brand Continuation | ✅ Maintained post-acquisition |
Status: active (High Confidence)
Relationships
From this profile →
- → Founded by: Patrick Mooney (external) (1977)
- → Founded by: Michael Mooney (external) (1977)
- → Acquired By: NOW Health Group (2019-09-03)
- → Subsidiary of: NOW Foods (2019)
← Linked from
- ← NOW Foods is subsidiary of (1968)
- ← Protocol For Life Balance is subsidiary of