Truvani

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Truvani is a clean-label dietary supplement and protein powder brand founded in 2017 by Vani Hari (known as “Food Babe”), Derek Halpern, and Devin Duncan. The company operates under the legal entity Nomolotus, LLC, registered in Las Vegas, Nevada.

Brand Philosophy

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Truvani was founded with the mission of providing “real food without added chemicals, products without toxins, labels without lies.” The brand emphasizes:

• Minimal Ingredients: Products contain 3-11 ingredients only
• Organic-First: USDA Organic certification on core products
• No Additives: No gums, no soy, no stevia, no artificial sweeteners
• Transparency: Full ingredient sourcing disclosure

Product Portfolio

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Core Product Lines

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1. Plant-Based Protein Powder

   • Organic pea, pumpkin seed, and chia seed protein blend
   • 20g protein per serving
   • Flavors: Vanilla, Chocolate, Vanilla Chai, Chocolate Peanut Butter, Lemon Cookie, Strawberry

2. Whey Protein Powder

   • Grass-fed whey protein
   • USDA Organic, Non-GMO

3. The Only Bar (Sub-brand)

   • Protein snack bars
   • 12+ flavors including Chocolate Brownie
   • USDA Organic, Vegan, Non-GMO

4. Supplements

   • Daily Turmeric (first product, launched 2018)
   • Vitamin C (from Acerola cherries)
   • Vitamin D3 (from lichen, vegan)
   • Magnesium
   • Probiotic
   • Digestive Enzymes
   • Ashwagandha

5. Collagen

   • Grass Fed Collagen Peptides
   • Marine Collagen

History

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• November 2017: Company incorporated as Nomolotus, LLC
• November 2017: Pre-orders opened for Daily Turmeric Supplement
• February 2018: First product (Daily Turmeric) began shipping
• 2018-Present: Expanded product line; available at major retailers

Retail Distribution

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Truvani products are available at:

• Direct-to-Consumer: shop.truvani.com
• Mass Retail: Target, Whole Foods Market
• Specialty: The Vitamin Shoppe
• Online Marketplaces: Amazon, iHerb

Founders

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Company Details

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• Legal Name: Nomolotus, LLC
• Headquarters: Las Vegas, Nevada (registered address: 848 N. Rainbow Blvd., Unit #8187)
• Founded: 2017
• Funding: Self-funded (bootstrapped via pre-sales)
• UPC Prefix: 851856
• Contact: 1-866-TRUVANI (878-8264), support@truvani.com