Brand Overview#
Ultima Replenisher is a pioneer in the sugar-free electrolyte hydration category, founded in 1996 by an Olympic track coach and nutritionist. The brand offers electrolyte powder drink mixes featuring 6 essential electrolytes with zero sugar, calories, or carbs. Ultima Health Products, Inc. is proudly led by a woman CEO.
Key Facts#
- Headquarters: Bernardsville, New Jersey (4 Essex Ave Ste 303)
- Founded: 1996
- CEO: Tiffany McLaud
- Employees: ~26
- Annual Revenue: ~$16 million (2025 estimate)
- Ownership: Private equity backed (WM Partners, Firmament, RoundTable)
Founding Story#
Created in 1996 by an Olympic track coach and nutritionist, Ultima Replenisher was designed to give people the electrolytes they needed without the junk they don’t. The brand was founded to make a difference in how people hydrate, and has since built a passionate base of loyal, active consumers.
Product Features#
- 6 Essential Electrolytes: Magnesium, Potassium, Calcium, Phosphorus, Chloride, Sodium
- Plus: Vitamin C and Zinc
- Zero: Sugar, Calories, Carbs, Caffeine, Artificial Dyes, GMOs
- Sweetened with: Organic Stevia Leaf Extract
- Colors/Flavors: Fruit and Plant Extracts
Dietary Certifications#
- Keto-Friendly
- Vegan
- Gluten-Free
- Non-GMO
- Soy-Free
- Paleo-Friendly
Product Lines#
- Electrolyte Powder Canisters: 30, 90 serving sizes
- Stickpacks: Single-serve hydration packets (10, 20, 36 count)
- Variety Packs: Original, Tropical, Mocktini
- Ultima Toddler Formula: Berry Punch flavor for children
- Crave Killer: New product launched with Nutrition21 (2024)
Flavors#
- Grape
- Lemonade
- Orange
- Raspberry
- Cherry Pomegranate
- Watermelon
- Blue Raspberry
- Tropical varieties
- Mocktini varieties
Corporate History#
| Year | Event |
|---|---|
| 1996 | Founded by Olympic track coach and nutritionist |
| 2019-07-01 | Acquired by WM Partners |
| 2020-12-02 | PE funding round from Firmament |
| 2024-09 | Partnership with Nutrition21 to launch Crave Killer |
Retail Availability#
- Official Website: ultimareplenisher.com
- Amazon: Full product range
- Walmart: In-store and online
- Target: Same Day Delivery, Drive Up, Order Pickup
- iHerb: International distribution
- Whole Foods: In-store
- Sprouts: In-store
- Erewhon: Premium grocery
Database Presence#
| Source | Products | Notes |
|---|---|---|
| DSLD | 77 | Date range: 2013-03-25 to 2019-01-07 (older registrations) |
| Keepa | 58 | Amazon marketplace data |
| iHerb | Available | International distribution |
Investigation Summary#
| Aspect | Finding | Confidence |
|---|---|---|
| Database Presence | 77 DSLD, 58 Keepa | High |
| UPC Prefix | 853218000 (9-digit) | High |
| Official Website | ultimareplenisher.com | High |
| Parent Company | Ultima Health Products, Inc. (PE-backed) | High |
| Retail Availability | Amazon, Walmart, Target, iHerb, Whole Foods | High |
| Brand Status | Active | High |
Status Rationale: Ultima Replenisher is an actively operating brand with nearly 30 years of history since 1996. The company maintains strong retail presence across major channels including Walmart, Target, Whole Foods, and Sprouts. The brand has active investment from private equity firms (WM Partners, Firmament, RoundTable), continues product innovation (Crave Killer launch in 2024), and operates an active e-commerce website. While DSLD registrations are older, Keepa data confirms ongoing Amazon presence with 58 products.
Relationships
From this profile →
- → Investor: WM Partners (external) (2019-07-01)
- → Investor: Firmament (external) (2020-12-02)
- → Investor: RoundTable Healthcare Partners (external)