Vitauthority

Brand Overview

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Vitauthority is a dietary supplement brand specializing in collagen peptides, superfood supplements, and women’s health products. Founded in 2018 and headquartered in Quakertown, Pennsylvania, the company has built a strong DTC (direct-to-consumer) and ecommerce presence, particularly on Amazon where it has achieved best-seller status. The brand is owned by IO Holdings, LLC and focuses on science-backed formulas targeting women’s wellness needs.

History

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• 2018: Vitauthority founded with vision to provide science-backed supplements
• 2020-08-10: Business operations commenced (per BBB)
• 2021-10-29: IO Holdings, LLC incorporated in Florida
• Present: Active brand with 500,000+ customers and presence on major retail platforms

Corporate Structure

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Current (2018-Present)

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• Legal Owner: IO Holdings, LLC
• Headquarters: 500 Commerce Dr, Quakertown, PA 18951
• Additional Location: 7201 Frankford Ave 949, Philadelphia, PA 19135
• Registered Address: 239 2ND AVE S STE 200, St. Petersburg, FL 33701
• Employees: 51-200 (LinkedIn estimate)

Leadership

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• COO: Anthony Broom

Product Focus

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Core Categories

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• Collagen: Multi Collagen Peptides (Types I, II, III, V, X), Marine Collagen, Vegan Collagen
• Women’s Health: Hormone balance, Myo-Inositol, DIM supplements
• Beauty: Phytoceramides, Hair/Skin/Nails formulas
• Weight Management: Thermogenic formulas (Melt, Multi Collagen Burn)
• Gut Health: Berberine+, Fiber supplements, Probiotics
• Wellness: Vitamin D3, Apple Cider Vinegar Gummies

Product Philosophy

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• Science-backed formulas
• Grass-fed, gluten-free collagen
• Third-party tested for purity
• Free from artificial fillers and unnecessary additives
• Targeted solutions for women’s unique health needs

Quality Standards

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• Made in USA
• Gluten-free and dairy-free options
• Grass-fed collagen sources
• Patented ingredients (e.g., Ceratiq phytoceramides)

Retail Presence

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Investigation Notes

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DSLD Presence

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• Brand ID: 4855
• Product Count: 2 (limited DSLD registration)
• Products: Berberine+, Multi Collagen Burn Unflavored
• Date Range: 2022-09-22 to 2025-03-25

UPC Identification

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• Primary Prefix: 856360
• Example UPC: 856360008220 (Melt Weight Management)

iHerb Presence

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• Brand Code: VAU
• Product Count: 41 products (iHerb catalog)

Market Positioning

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• Target demographic: Women balancing careers, families, and wellness
• Focus areas: Beauty, collagen, weight management, hormone support
• Price point: Premium DTC pricing
• Differentiator: Women-focused wellness with science-backed formulas

Status Determination

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Status: active (High Confidence)

Generated by DogTag | Investigation Level: DEEP | Last verified: 2025-12-31