Viva Naturals#
Canadian Independent Wellness Brand Since 2011
Brand Overview#
Viva Naturals is a Canadian, founder-led dietary supplement and wellness company specializing in omega-3 fish oils, organic superfoods, and natural beauty products. Founded in 2011 by entrepreneur Husayn Remtulla in Toronto, the company is focused on making high-quality wellness products accessible and affordable to everyone.
Core Positioning#
- Accessible Wellness: “Make health products accessible to all”
- Organic Focus: Certified organic superfoods and supplements
- Quality Standards: Third-party tested, non-GMO, clinically proven
- E-Commerce Native: Strong presence on Amazon, iHerb, and DTC website
- Canadian Heritage: Founded and headquartered in Toronto, Ontario
Product Portfolio#
DSLD Database Profile#
Total Products: 45 products across all brand variations
- Viva Naturals: 44 products
- Viva Naturals Organic: 1 product
Date Range: 2019-09-24 to 2024-06-20 (actively updated)
Top Product Categories:
- Other Combinations (13 products)
- Botanical (10 products)
- Fat/Fatty Acid (6 products)
- Vitamin (5 products)
- Non-Nutrient/Non-Botanical (4 products)
Signature Products#
- Triple-Strength Omega-3 Fish Oil - 2,500mg fish oil with 1,500mg EPA, 568mg DHA
- Antarctic Krill Oil - With astaxanthin, EPA/DHA
- Organic Extra-Virgin Coconut Oil - Cold-pressed, unrefined
- Organic Maca Powder - Peruvian gelatinized superfood
- Vitamin D3 5000 IU - High-potency softgels and gummies
- Hydrolyzed Collagen Peptides - Grass-fed bovine, paleo/keto friendly
- Organic Psyllium Husk Powder - Fiber supplement
- Vitamin C + Zinc - Immune support formula
Brand Identity#
Company Information#
- Founded: 2011
- Founder & CEO: Husayn Remtulla
- Ownership: Privately held, founder-led (unfunded)
- Headquarters: 100 Sheppard Ave E, Toronto, Ontario, Canada
- Employees: 11-50 (operations across 5 continents)
- Award: Canada’s Best Managed Companies 2019
- Mission: “To make high-quality health products accessible to everyone”
Founder Background#
Husayn Remtulla started his first business during his freshman year at McMaster University, initially buying and selling sports cards on eBay. Inspired by his mother’s love of wellness and his parents’ entrepreneurial spirit, he founded Viva Naturals in 2011 with the vision of making premium wellness products affordable and accessible.
UPC Structure#
- Primary GS1 Company Prefix:
885710 - Format:
885710-XXXXX - Secondary Prefix:
701722(some products) - Registration: International (Thailand for primary prefix)
Market Presence#
Distribution Channels#
Direct-to-Consumer:
- Official website: vivanaturals.com
- 90-day money-back guarantee
- Subscription options available
Online Retailers:
- Amazon (official store, high-ranking products)
- iHerb (25 products, brand code: VVA)
- Alibaba (international expansion)
International Reach:
- US & Canada primary markets
- iHerb partnership for international distribution
- Operations across 5 continents
Geographic Focus#
- Primary Market: United States and Canada
- Headquarters: Toronto, Ontario, Canada
- Global Reach: International shipping via iHerb partnership
Brand Differentiation#
Key Strengths#
Omega-3 Expertise:
- Triple-strength fish oil formulas
- Antarctic krill oil with astaxanthin
- High Amazon rankings (#2-4 in omega-3 categories)
Organic Superfoods:
- USDA Organic certified products
- Chia seeds, maca powder, coconut oil
- Non-GMO, sustainably sourced
Founder-Led Independence:
- No external funding or corporate ownership
- Direct control over quality and pricing
- Mission-driven approach to accessible wellness
E-Commerce Excellence:
- Amazon Best Sellers
- iHerb featured brand
- Over 2.5 million customers served
Target Markets#
- Demographics: Health-conscious consumers seeking affordable quality
- Health Focus: Omega-3s, immune support, organic nutrition, beauty from within
- Values: Accessibility, organic/natural, third-party testing, sustainability
Brand Status Assessment#
Status: active (High confidence)
Evidence#
✅ Active Official Website: vivanaturals.com with full e-commerce ✅ Multiple Retail Channels: Amazon (official store), iHerb, DTC ✅ Recent DSLD Updates: Products dated 2024 ✅ No Parent Company: Independent, founder-led since 2011 ✅ Active Marketing: Regular product launches, social media presence ✅ Strong Sales Metrics: 2K+ omega-3 sales in 30 days on iHerb ✅ Business Recognition: Canada’s Best Managed Companies 2019
Investigation Summary#
| Aspect | Finding | Status |
|---|---|---|
| Database Presence | 45 products in DSLD (2019-2024) | ✅ Active |
| UPC Identification | Primary prefix 885710 | ✅ Verified |
| Official Website | vivanaturals.com (active e-commerce) | ✅ Active |
| Parent Company | Independent, founder-led | N/A |
| Retail Availability | Amazon, iHerb, DTC | ✅ Active |
| Consolidation Evidence | None found | ✅ Independent |
| Historical Research | Founded 2011 by Husayn Remtulla | ✅ Verified |
Investigation Details#
- Conducted: 2025-12-31
- Investigation Level: Deep (1+ hour)
- Confidence: High
Conclusion#
Viva Naturals is a highly active, independent Canadian brand with strong e-commerce presence and ongoing product development. As a privately-held, founder-led company with no external funding, it maintains complete control over brand strategy and market positioning. The company has built a loyal customer base of over 2.5 million through its focus on accessible, high-quality wellness products.
Generated by: DogTag Brand Investigator Skill Profile Version: 0.3 Last Updated: 2025-12-31