Wellesse

Overview

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Wellesse is a liquid supplement brand originally developed by Botanical Laboratories, founded in 1988 in Ferndale, Washington. For over 20 years, Wellesse became the leading producer of premium liquid supplements in North America, distributing to over 25,000 U.S. retail locations and four international markets.

In March 2013, Schwabe North America acquired Botanical Laboratories, bringing the Wellesse brand into the Nature’s Way family. Today, Wellesse products are sold under the “Nature’s Way Wellesse” branding.

Key Facts

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• Original Company: Botanical Laboratories
• Founded: 1988
• Original Headquarters: Ferndale, Washington
• Acquired: March 13, 2013
• Acquirer: Schwabe North America
• Current Status: Consolidated under Nature’s Way
• Employees (pre-acquisition): 90
• Funding: $14M (from Polaris Partners)
• Distribution: 25,000+ US retail locations, 4 international markets

Corporate History

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Ownership Structure

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Dr. Willmar Schwabe Pharmaceuticals (Germany, est. 1866)
└── Schwabe North America (Green Bay, WI)
    └── Nature's Way Brands LLC
        └── Wellesse (acquired 2013)
            └── Former: Botanical Laboratories (Ferndale, WA)

Product Specialization

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Wellesse pioneered premium liquid supplement formats:

Competitive Advantages

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• Liquid Format Expertise: 20+ years specializing in liquid delivery
• Absorption: Liquid supplements offer faster absorption than pills
• Gluten-Free Certified: All products certified gluten-free
• cGMP Compliance: FDA-compliant manufacturing standards
• Bariatric Focus: Specialized products for post-surgery patients
• Taste Innovation: Sugar-free, great-tasting formulas

Distribution

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• Primary: Nature’s Way website (naturesway.com)
• Amazon: Available via Nature’s Way storefront
• Retail: Walmart, Target, CVS, Walgreens, natural products retailers
• Pre-Acquisition: 25,000+ US retail locations

Data Sources

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1. Schwabe North America acquires Wellesse brand - New Hope Network
2. Botanical Laboratories - PitchBook
3. Wellesse Protein Complete Launch - PRNewswire
4. Wellesse Bariatric Line Launch - PRNewswire

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