Brand Overview#
ZHOU Nutrition is a direct-to-consumer dietary supplement brand based in Utah, known for its e-commerce-first business model. Founded by a small group of runners, yogis, athletes, and outdoor enthusiasts, ZHOU focuses on high-quality supplements for brain health, energy, digestion, and overall wellness. The brand was acquired by Nutraceutical International (now The Better Being Co.) in April 2017 for approximately $19.7 million.
Key Facts#
- Headquarters: Salt Lake City, Utah (Wasatch Mountain Range area)
- Founded: ~2011-2014
- Founder: Alex Upperman (Alex U.)
- Parent Company: The Better Being Co. (since April 2017)
- Previous Owner: Branson Books, LLC
- Acquisition Price: $19.7 million (cash)
- Employees: Part of Better Being’s 501-1,000 employees
Founding Story#
ZHOU was started by a small group of runners, yogis, athletes, and outdoor enthusiasts who were dissatisfied with the quality of supplements available on the market. Based in Utah, the brand embraced the motto “Utah Born. Utah Made” and quickly became a leader in the e-commerce supplement space, particularly on Amazon.
Acquisition by Nutraceutical#
On April 6, 2017, Nutraceutical International Corporation (NASDAQ: NUTR) acquired substantially all assets associated with the Zhou Nutrition brand from Branson Books, LLC. At the time of acquisition, ZHOU sold 24 proprietary dietary supplement products exclusively through e-commerce and direct-to-consumer channels. CEO Frank W. Gay II noted ZHOU was the company’s first acquisition focused exclusively on e-commerce.
Better Being Co.#
Nutraceutical is now part of The Better Being Co., a whole-body wellness enterprise headquartered at 222 S Main St Fl 16, Salt Lake City, Utah. Better Being is one of the largest vertically integrated companies in the industry, owning the process from raw materials to finished products.
Sister Brands (Under Better Being)#
- Solaray
- KAL Vitamins
- Heritage Store
- Nu U Nutrition
- Nature’s Life
- ZAND Immunity
- Honey Gardens
- Dynamic Health
- Action Labs
- Life Flo
- LifeTime
Flagship Products#
- Neuro-Peak: Brain supplements for memory and focus
- Driftoff: Natural sleep aid with Valerian Root & Melatonin
- Calm Now: Calm supplement with GABA & Ashwagandha
- Energy + Focus: L-Theanine & Caffeine pills
- Horny Goat Weed: Herbal energy supplement
- Water Away: Natural water pills
- Thyroid Support: Thyroid complex with Ashwagandha & Kelp
- Spirulina: Superfood powder and tablets
Product Categories#
- Brain Health: Neuro-Peak, Clarity & Vitality (DHEA)
- Energy & Focus: Energy + Focus, Green Tea Extract
- Sleep & Calm: Driftoff, Calm Now
- Digestive Health: Water Away, Milk Thistle
- Heart Health: Heart Hero Ceylon Cinnamon, Resveratrol
- Joint & Prostate: Saw Palmetto
- Superfoods: Spirulina powder and tablets
Retail Availability#
- Official Website: zhounutrition.com
- Amazon: Official brand store, primary sales channel
- Walmart: In-store and online
- Whole Foods Market: Premium grocery
- Sprouts: Natural grocery
- CVS: Pharmacy retail
- Vitamin Shoppe: Specialty supplement retailer
- Store Locator: zhounutrition.com/pages/store-locator
Quality Commitments#
- Test all ingredients at intake
- Finished product testing
- 30-day money-back guarantee
- 60-day satisfaction guarantee
- Utah-based manufacturing
Database Presence#
| Source | Products | Notes |
|---|---|---|
| DSLD | 157 | 154 as “ZHOU” + 3 as “ZHOU Nutrition”; 2017-02-24 to 2025-07-24 |
| Keepa | 114 | Amazon marketplace data |
Corporate History#
| Date | Event |
|---|---|
| ~2011-2014 | Founded by Alex Upperman in Utah |
| 2017-04-06 | Acquired by Nutraceutical International for $19.7 million |
| 2017+ | Nutraceutical becomes The Better Being Co. |
| Present | Part of Better Being’s 16+ brand portfolio |
Investigation Summary#
| Aspect | Finding | Confidence |
|---|---|---|
| Database Presence | 157 DSLD, 114 Keepa | High |
| UPC Prefix | 637769 (6-digit) | High |
| Official Website | zhounutrition.com | High |
| Parent Company | The Better Being Co. (since 2017) | High |
| Retail Availability | Amazon, Walmart, Whole Foods, CVS, Sprouts | High |
| Brand Status | Active | High |
Status Rationale: ZHOU Nutrition is an actively operating brand under The Better Being Co. since 2017. It maintains strong retail presence across major channels including Amazon (primary), Walmart, Whole Foods, CVS, and Sprouts. The brand has continuous DSLD registrations from 2017 through 2025, operates an active official website, and is prominently listed in Better Being’s brand portfolio. ZHOU pioneered e-commerce-first supplement distribution and continues to innovate in the direct-to-consumer space.