Amway

Overview

Amway Corporation 是全球最大的直銷公司，由 Jay Van Andel 和 Rich DeVos 於 1959 年在美國密西根州 Ada 創立。公司名稱 “Amway” 是 “American Way” 的縮寫，反映創辦人對個人機會和企業精神的信念。

Amway 的核心品牌包括 Nutrilite (全球 #1 維生素品牌)、Artistry (全球 Top 5 高端護膚品牌)、XS (能量飲料) 以及 eSpring (全球 #1 家用淨水器)。公司透過獨立經銷商 (IBO) 網絡在 100+ 國家銷售產品。

Key Facts

創立: 1959 年 11 月 9 日
創辦人: Jay Van Andel & Rich DeVos
總部: Ada, Michigan, USA
母公司: Alticor Inc. (2000 年重組成立)
最終控股: Solstice Holdings Inc. (DeVos & Van Andel 家族)
員工: 14,000+ 全球 (3,000+ 密西根)
2024 營收: $7.4B USD
市場排名: #1 全球直銷公司 (2012 年起連續)
營運國家: 100+ 國家

Corporate History

Year	Event
1949	Jay Van Andel & Rich DeVos 開始銷售 Nutrilite 產品
1959	Amway 在 Ada, Michigan 創立，首產品為 Frisk 清潔劑
1968	推出 Artistry 化妝品系列
1972	收購 Nutrilite 品牌
1980s	推出水處理和空氣處理系統
2000	重組為 Alticor Inc. 控股架構
2000	推出 eSpring 淨水系統
2015	收購 XS Energy 能量飲料品牌
2021	推出 Artistry Skin Nutrition 系列
2024	Michael Nelson 就任 CEO；營收 $7.4B

Corporate Structure

Solstice Holdings Inc. (Ultimate Parent)
│   DeVos & Van Andel 家族控股
│   Ada, Michigan
│
└── Alticor Inc. (Holding Company)
    │   成立: 2000 年
    │
    ├── 🛒 Amway Corporation (核心直銷業務)
    │   │   營收: $7.4B (2024)
    │   │   營運: 100+ 國家
    │   │   員工: 14,000+
    │   │
    │   ├── 💊 Nutrilite (營養補充品)
    │   │   └── #1 全球維生素品牌
    │   │   └── 64% 全球營收
    │   │
    │   ├── 💄 Artistry (美容護膚)
    │   │   └── Top 5 全球高端護膚
    │   │
    │   ├── ⚡ XS (能量/運動營養)
    │   │   └── 2015 收購
    │   │
    │   ├── 💧 eSpring (淨水設備)
    │   │   └── #1 全球家用淨水器
    │   │
    │   ├── 🌬️ Atmosphere (空氣清淨)
    │   │
    │   └── 🏠 Amway Home / iCook
    │
    ├── 🏭 Access Business Group LLC
    │   └── 製造、包裝、物流
    │   └── OEM/ODM 服務
    │
    ├── 🏨 AHC+ Hospitality
    │   └── 飯店業務
    │
    └── 📊 Alticor Corporate Enterprises
        ├── Metagenics
        ├── Interleukin Genetics
        └── Fulton Innovation

Brand Portfolio

Nutrition (64% of Revenue)

Brand	Category	Market Position
Nutrilite	Vitamins & Supplements	#1 Global (Euromonitor)
N by Nutrilite	Millennial Supplements	Lifestyle/Convenience
Nutrilite Kids	Children’s Nutrition	Family segment
Nutrilite Organics	Organic Supplements	Premium organic

Beauty & Personal Care

Brand	Category	Market Position
Artistry	Premium Skincare	Top 5 Global
Artistry Skin Nutrition	Advanced Skincare	Launched 2021

Energy & Sports Nutrition

Brand	Category	Notes
XS	Energy Drinks	Acquired 2015, $150M revenue
XS Sports Nutrition	Pre/Post Workout	Protein, supplements

Home Tech

Brand	Category	Market Position
eSpring	Water Purifiers	#1 Global, 10M+ units sold
Atmosphere	Air Treatment	Connected home tech
iCook	Cookware	Premium cookware
Amway Home	Cleaning Products	Original product line

Database Data

DSLD (unified.db)

Brand Variant	Brand ID	Product Count
Nutrilite	783	209
N by Nutrilite	3997	15
NutriLite	19	15
Nutrilite Organics	5734	5
Nutrilite Kids	5726	4
Total	-	248

Manufacturer/Distributor Info

Company	Role	Location
Access Business Group International LLC	Distributor	Ada, MI
Access Business Group LLC	Manufacturer	Ada, MI
Amway Corp.	Distributor	Ada, MI

Product Type Distribution (Nutrilite)

Product Type	Count
Other Combinations	140
Botanical with Nutrients	39
Botanical	29
Fat/Fatty Acid	17
Vitamin	13
Other	10

Financial Highlights

Revenue History

Year	Revenue	Notes
2024	$7.4B	-3% YoY (USD strength)
2023	$7.6B	-
2011	~$4.7B	Nutrilite alone

2024 Performance

Nutrition category: +2% growth, 64% of total revenue
Market position: #1 Direct Selling (DSN Global 100)
CEO: Michael Nelson (appointed 2024)

Business Model

Direct Selling

IBO Network: Independent Business Owners (經銷商)
MLM Structure: Multi-level marketing compensation
No Retail Presence: 產品不在傳統零售通路銷售
Reason for limited iHerb/Amazon data: 直銷模式限制

Manufacturing

Access Business Group: 內部製造能力
Vertical Integration: 原料到成品控制
Nutrilite Farms: 自有有機認證農場

Competitive Position

Key Differentiators

#1 Direct Selling: 全球最大直銷公司
Brand Portfolio: 多品牌跨品類策略
Nutrilite Leadership: 全球 #1 維生素品牌
Vertical Integration: 自有農場、製造、物流
Family Ownership: 創辦家族持續控股

vs. Herbalife

Factor	Amway	Herbalife
Revenue	$7.4B	$5.1B
Founded	1959	1980
Ownership	Private (family)	Public (NYSE: HLF)
Focus	Multi-category	Weight management

vs. NOW Health Group

Factor	Amway	NOW Health Group
Model	Direct selling	Retail/E-commerce
Ownership	Private (family)	Private (family)
Revenue	$7.4B	$800M+
Distribution	IBO network	Retailers, online

Notes

Amway 產品在傳統零售通路 (iHerb, Amazon) 存在有限，因直銷模式
DSLD 資料中有 5 個 Nutrilite 品牌變體，應合併為一個品牌家族
Access Business Group 是 Amway 的製造和物流部門，也提供 OEM 服務
Euromonitor 為 Amway 市場聲明提供第三方驗證

Data Sources

Amway Official: Corporate website, Our Story
Amway Global: Newsroom, press releases
Wikipedia: Amway, Alticor corporate structure
Euromonitor: Claims verification
DSLD: US dietary supplement registry
unified.db: Internal database

External Links

Generated by DogTag | Last verified: 2025-12-19

Live Data (Census)

Census data generated: 2025-12-20 09:29

Relationships

parent_company Alticor Inc. since 2000
ultimate_parent Solstice Holdings Inc. since 2000
founder Jay Van Andel since 1959
founder Rich DeVos since 1959
acquired_company Nutrilite since 1972
acquired_company XS Energy since 2015
subsidiary Access Business Group LLC since 2000

References

Official_Website (official)
- https://www.amwayglobal.com/our-story/
- https://www.amway.com/en_US/amway-insider/common-questions/p …
Wikipedia (secondary)
- https://en.wikipedia.org/wiki/Amway
- https://en.wikipedia.org/wiki/Alticor
Euromonitor (third_party)
- https://www.euromonitor.com/amway-claims
press_release (official)
- https://www.amwayglobal.com/newsroom/amway-reports-sales-of- …
DSLD (regulatory)
- https://dsld.od.nih.gov/
unified.db (internal)
- input/unified.db