iHerb

Overview

iHerb, LLC 是全球最大的維生素、礦物質和膳食補充品電商平台，成立於 1996 年，總部位於加州 Irvine。公司名稱源自最初推廣的草藥 St. John’s Wort。

iHerb 擁有自有品牌製造部門 Madre Labs，生產 California Gold Nutrition 等自有品牌產品。目前正在進行品牌整合，將多個子品牌統一到 California Gold Nutrition 主品牌下。

Key Facts

• 創立: 1996 年
• 創辦人: Ray Faraee
• 總部: 17400 Laguna Canyon Rd, Irvine, CA 92618
• CEO: Emun Zabihi (2024-present)
• 員工數: ~1,600 (2025)
• 營收: $2.4B+ (2024)
• 訂單量: 37M orders (2024)
• 所有權: 私人持有 (General Atlantic 為主要投資者)

Corporate History

Corporate Structure

iHerb, LLC (Parent)
│   Irvine, CA | Founded 1996
│   $2.4B+ revenue (2024)
│   37M orders (2024)
│
├── 🏭 Madre Labs, LLC (Manufacturing Division)
│   │   DBA of iHerb LLC
│   │   cGMP Certified, FDA registered facility
│   │
│   ├── 🥇 California Gold Nutrition® (主品牌)
│   │   └── 主品牌 - 所有子品牌正在整合中
│   │
│   ├── 🏔️ Lake Avenue Nutrition® (被整合中)
│   │   └── Budget-friendly supplements
│   │
│   ├── 💪 Sierra Fit®
│   │   └── Sports nutrition
│   │
│   ├── 🐟 Oslomega®
│   │   └── Omega-3 / fish oil
│   │
│   ├── 🦠 HealthyBiom®
│   │   └── Probiotics
│   │
│   ├── 🧒 Vitables®
│   │   └── Children's vitamins
│   │
│   ├── 🍬 Gummiology®
│   │   └── Gummy vitamins
│   │
│   ├── 💄 Solumeve®
│   │   └── Beauty supplements
│   │
│   ├── 🌿 ZOI Research®
│   │   └── Herbal supplements
│   │
│   └── 💊 UltaMins®
│       └── Multivitamins
│
└── 📦 Fulfillment & Distribution
    └── Global shipping to 180+ countries

Private Label Brand Consolidation

Current Status: iHerb 正在將多個子品牌整合到 California Gold Nutrition 主品牌。

UPC Prefix Identification

• 898220 - iHerb 自有品牌的 UPC 前綴
• 所有使用此前綴的產品都是 iHerb 自有品牌

Consolidation Evidence (from_the_refinery)

Example: UPC 898220014200

• Keepa: “Lake Avenue Nutrition Saccharomyces Boulardii”
• iHerb: “California Gold Nutrition Saccharomyces Boulardii”

Business Model

Revenue Streams

1. Third-party brand sales (主要) - 35,000+ 產品
2. Private label (iHerb Brands) - California Gold Nutrition 系列

Distribution

• Global reach: 180+ countries
• Logistics: 自有物流中心
• Competitive edge: Lower prices than traditional retail

Quality Standards

• cGMP Certified manufacturing
• FDA registered facility
• Third-party testing (ABC Testing, Eurofins, Alkemist)

Leadership Team (2024-2025)

Competitive Position

Notes

• iHerb 是私人公司，財務數據有限
• General Atlantic 是主要投資者，但詳細持股未公開
• 品牌整合進行中，建議以 California Gold Nutrition 作為統一品牌名稱

Data Sources

1. from_the_refinery: iHerb Private Label Brand Consolidation (2025-12-14)
2. Official: iHerb Corporate website
3. CPSC: Recall documentation (confirms Madre Labs structure)
4. Tracxn/Crunchbase: Company profile and funding
5. Trademark: California Gold Nutrition registration (#4408442)

Generated by DogTag | Last verified: 2025-12-16