Overview
NOW Health Group, Inc. 是美國最大的天然產品製造商之一，由 Elwood Richard 於 1968 年在伊利諾州 Bloomingdale 創立。公司至今仍為 Richard 家族所有，採用單一品牌組合策略，專注於 NOW 品牌系列。
公司擁有三個主要部門：NOW Foods (補充品製造)、Fruitful Yield (零售連鎖)、Puresource (加拿大分銷)，產品銷往全球 60 多個國家。
Key Facts
- 創立: 1968 年
- 創辦人: Elwood Richard
- 總部: Bloomingdale, Illinois, USA
- 業務範圍: 膳食補充品、食品、運動營養、個人護理
- 產品數量: 1,400+ (官網), 5,675 (DSLD Group 2791)
- 預估營收: $800M+ (2023)
- 所有權: 家族私有 (Richard family)
Corporate History
| Year |
Event |
| 1962 |
Richard 家族開設 Health House 健康食品店 |
| 1968 |
創立 NOW Foods 作為店內自有品牌 |
| 1971 |
Health House 更名為 Fruitful Yield |
| 1989 |
成立 Puresource (加拿大分銷) |
| ~2000s |
收購 Nature’s Apothecary |
| ~2010s |
收購 LuckyVitamin (電商平台) |
| 2023 |
集團營收超過 $8 億美元 |
Corporate Structure
NOW Health Group, Inc. (Parent)
│ Bloomingdale, IL | Founded 1968
│ Family-owned (Richard family)
│ $800M+ revenue (2023)
│
├── 💊 NOW Foods® (Manufacturing Division)
│ │ 1,400+ products
│ │ 60+ countries distribution
│ │
│ ├── NOW® (core supplements)
│ ├── NOW Sports® (sports nutrition)
│ ├── NOW Solutions® (personal care)
│ ├── NOW Real Food® (natural foods)
│ ├── NOW Kids® (children's)
│ └── NOW Shots® / NOW Real Tea®
│
├── 🏪 Fruitful Yield (Retail Division)
│ │ 13 stores in Chicagoland area
│ │ Health food retail since 1971
│ │
│ └── Origin: Health House (1962)
│
├── 🇨🇦 Puresource (Canadian Division)
│ │ Guelph, Ontario (HQ)
│ │ 150+ brands, 4,000+ products
│ │ Distribution centers: Calgary, Vancouver, Guelph
│ │
│ ├── NOW Foods Canada
│ └── Genesis Foods
│
└── 🛒 LuckyVitamin (E-commerce)
└── Online supplement retailer
Brand Portfolio
| Brand |
Type |
Focus |
| NOW |
Core brand |
Vitamins, minerals, herbs |
| NOW Sports |
Sub-brand |
Sports nutrition, protein |
| NOW Solutions |
Sub-brand |
Essential oils, personal care |
| NOW Real Food |
Sub-brand |
Natural/organic foods |
| NOW Kids |
Sub-brand |
Children’s supplements |
| Nature’s Apothecary |
Acquired |
(Integrated into NOW) |
Subsidiaries
| Subsidiary |
Location |
Function |
| Fruitful Yield |
Chicago area, USA |
Retail (13 stores) |
| Puresource |
Guelph, Ontario, Canada |
Distribution |
| LuckyVitamin |
USA |
E-commerce |
| Genesis Foods |
Canada |
(Under Puresource) |
DSLD Data
- Brand Group: 2791
- Canonical Name: NOW
- Total Products: 5,675
- Distinct Variants: 13
| Brand Variant |
Products |
% of Group |
| NOW |
4,939 |
87% |
| NOW Sports |
690 |
12% |
| NOW Solutions |
21 |
<1% |
| Others |
25 |
<1% |
Competitive Position
- Single-brand strategy: 專注於 NOW 品牌，不同於多品牌集團
- Vertical integration: 製造、分銷、零售全線整合
- Family ownership: 獨立決策，不受私募基金影響
- Geographic expansion: 加拿大市場透過 Puresource 深耕
Notes
- NOW Health Group 是少數仍維持家族所有的大型補充品公司
- 與 NBTY/Bountiful (KKR) 或 Nestlé 等私募/跨國集團形成對比
- 公司未上市，財務數據有限，營收為估計值
- DSLD 資料中 NOW 品牌家族結構清晰，無複雜的公司併購歷史
Data Sources
- from_the_refinery: DSLD Brand Grouping - Legitimate Brand Families
- DSLD: Product registry (Group 2791)
- NOW Foods Official: About Us page
- Business Wire: Puresource leadership announcement (2019)
- Manufacturing Today: NOW Health Group profile
- Nutraceuticals World: Top Company Profile
Generated by DogTag | Last verified: 2025-12-16