Overview
Pharmavite LLC is an American vitamin and supplement company headquartered in West Hills, California. Founded in 1971 by Barry Pressman and Henry Burdick, the company launched its flagship Nature Made brand the same year.
In 1989, Pharmavite was acquired by Otsuka Pharmaceutical Co., Ltd., one of Japan’s largest pharmaceutical companies. Today, Pharmavite operates as a wholly-owned subsidiary of Otsuka.
Key Facts
- Founded: 1971
- Founders: Barry Pressman, Henry Burdick
- Headquarters: West Hills, California, USA
- CEO: Jeff Boutelle
- Parent Company: Otsuka Pharmaceutical Co., Ltd. (since 1989)
- Ultimate Parent: Otsuka Holdings Co., Ltd. (Japan)
- Flagship Brand: Nature Made
- Recognition: #1 Pharmacist Recommended (28 years)
Corporate History
| Year |
Event |
| 1971 |
Founded by Barry Pressman and Henry Burdick; Nature Made launched |
| 1989 |
Acquired by Otsuka Pharmaceutical Co., Ltd. |
| 2021 |
Nature Made celebrates 50th anniversary |
| 2023 |
Breaks ground on $250M Ohio gummy facility |
| 2024 |
Acquires Bonafide Health for $425 million |
| 2025 |
Opens New Albany, Ohio production facility |
Ownership Structure
Otsuka Holdings Co., Ltd. (Japan)
│ • Global healthcare conglomerate
│ • Founded: 1921
│ • Headquarters: Tokyo, Japan
│
└── Otsuka Pharmaceutical Co., Ltd.
│ • Pharmaceutical & Nutraceutical businesses
│ • ~34,000 employees globally
│
└── Otsuka America, Inc.
│
└── Pharmavite LLC (acquired 1989)
│ • Headquarters: West Hills, CA
│ • CEO: Jeff Boutelle
│ • Focus: Vitamins & supplements
│
└── Brand Portfolio
├── Nature Made® (flagship)
├── Nature Made Wellblends®
├── Equelle®
├── Uqora®
└── Bonafide® (acquired 2024)
Brand Portfolio
Flagship: Nature Made®
- Launched: 1971
- DSLD Products: 825+
- Position: #1 Pharmacist Recommended (28 years)
- Focus: Mass market vitamins, minerals, supplements
Other Brands
| Brand |
Focus |
Acquired |
| Equelle |
Menopause support (S-equol) |
Internal development |
| Uqora |
Urinary tract health |
Acquired |
| Bonafide |
Women’s health |
2024 ($425M) |
| Sunny Maid |
Legacy brand |
Original |
Manufacturing
Locations
| Facility |
Location |
Focus |
| Headquarters |
West Hills, CA |
Operations, R&D |
| Production |
Mission Hills, CA |
Manufacturing |
| New Facility |
New Albany, OH |
Gummy production |
Ohio Facility (2025)
- Investment: $250 million
- Size: 225,000 square feet
- Focus: Gummy supplements
- Jobs Created: 225
- Innovation: Gummies Innovation Center of Excellence
- Significance: Pharmavite’s first facility outside California
Market Position
Competitive Advantages
- #1 Pharmacist Recommended - 28 consecutive years
- Mass Market Distribution - Walmart, CVS, Walgreens, Target
- Japanese Backing - Otsuka’s pharmaceutical expertise and resources
- Gummy Innovation - Major investment in fastest-growing segment
- Quality Standards - USP verification on many products
Market Segments
| Segment |
Brands |
Distribution |
| Mass Market |
Nature Made |
Drug stores, mass retailers |
| Women’s Health |
Bonafide, Equelle |
Specialty, DTC |
| Urinary Health |
Uqora |
DTC, specialty |
Acquisition Strategy
Pharmavite has been expanding through strategic acquisitions:
| Year |
Company |
Value |
Strategic Rationale |
| 2024 |
Bonafide Health |
$425M |
Women’s health expansion |
| - |
Uqora |
Undisclosed |
Urinary health segment |
DSLD Data
Based on from_the_refinery investigation (Group 13801):
| Brand |
Products |
Notes |
| Nature Made |
784 |
Main brand |
| Nature Made VitaMelts |
16 |
Melt tablets |
| Nature Made Kids First |
19 |
Children’s |
| Sunny Maid |
1 |
Legacy brand |
| Total |
820+ |
|
Otsuka Group Members
| Company |
Focus |
Relationship |
| Otsuka Pharmaceutical |
Pharmaceuticals |
Parent company |
| Otsuka America |
US holding |
Direct parent |
| Nutraceutix |
Contract manufacturing |
Affiliate |
Competitors
| Company |
Brands |
Similarity |
| Church & Dwight |
Vitafusion, L’il Critters |
⭐⭐⭐ Gummy focus |
| Nestlé Health Science |
Nature’s Bounty, Solgar |
⭐⭐ Mass market |
| Bayer |
One A Day |
⭐⭐ Mass market |
Data Sources
- Pharmavite Official Website
- Wikipedia - Pharmavite
- Otsuka America - Pharmavite
- BusinessWire - Ohio Facility
- from_the_refinery (Group 13801)
Generated by DogTag System | Last verified: 2025-12-20