Overview

Pharmavite LLC is an American vitamin and supplement company headquartered in West Hills, California. Founded in 1971 by Barry Pressman and Henry Burdick, the company launched its flagship Nature Made brand the same year.

In 1989, Pharmavite was acquired by Otsuka Pharmaceutical Co., Ltd., one of Japan’s largest pharmaceutical companies. Today, Pharmavite operates as a wholly-owned subsidiary of Otsuka.

Key Facts

  • Founded: 1971
  • Founders: Barry Pressman, Henry Burdick
  • Headquarters: West Hills, California, USA
  • CEO: Jeff Boutelle
  • Parent Company: Otsuka Pharmaceutical Co., Ltd. (since 1989)
  • Ultimate Parent: Otsuka Holdings Co., Ltd. (Japan)
  • Flagship Brand: Nature Made
  • Recognition: #1 Pharmacist Recommended (28 years)

Corporate History

Year Event
1971 Founded by Barry Pressman and Henry Burdick; Nature Made launched
1989 Acquired by Otsuka Pharmaceutical Co., Ltd.
2021 Nature Made celebrates 50th anniversary
2023 Breaks ground on $250M Ohio gummy facility
2024 Acquires Bonafide Health for $425 million
2025 Opens New Albany, Ohio production facility

Ownership Structure

Otsuka Holdings Co., Ltd. (Japan)
│   • Global healthcare conglomerate
│   • Founded: 1921
│   • Headquarters: Tokyo, Japan
│
└── Otsuka Pharmaceutical Co., Ltd.
    │   • Pharmaceutical & Nutraceutical businesses
    │   • ~34,000 employees globally
    │
    └── Otsuka America, Inc.
        │
        └── Pharmavite LLC (acquired 1989)
            │   • Headquarters: West Hills, CA
            │   • CEO: Jeff Boutelle
            │   • Focus: Vitamins & supplements
            │
            └── Brand Portfolio
                ├── Nature Made® (flagship)
                ├── Nature Made Wellblends®
                ├── Equelle®
                ├── Uqora®
                └── Bonafide® (acquired 2024)

Brand Portfolio

Flagship: Nature Made®

  • Launched: 1971
  • DSLD Products: 825+
  • Position: #1 Pharmacist Recommended (28 years)
  • Focus: Mass market vitamins, minerals, supplements

Other Brands

Brand Focus Acquired
Equelle Menopause support (S-equol) Internal development
Uqora Urinary tract health Acquired
Bonafide Women’s health 2024 ($425M)
Sunny Maid Legacy brand Original

Manufacturing

Locations

Facility Location Focus
Headquarters West Hills, CA Operations, R&D
Production Mission Hills, CA Manufacturing
New Facility New Albany, OH Gummy production

Ohio Facility (2025)

  • Investment: $250 million
  • Size: 225,000 square feet
  • Focus: Gummy supplements
  • Jobs Created: 225
  • Innovation: Gummies Innovation Center of Excellence
  • Significance: Pharmavite’s first facility outside California

Market Position

Competitive Advantages

  1. #1 Pharmacist Recommended - 28 consecutive years
  2. Mass Market Distribution - Walmart, CVS, Walgreens, Target
  3. Japanese Backing - Otsuka’s pharmaceutical expertise and resources
  4. Gummy Innovation - Major investment in fastest-growing segment
  5. Quality Standards - USP verification on many products

Market Segments

Segment Brands Distribution
Mass Market Nature Made Drug stores, mass retailers
Women’s Health Bonafide, Equelle Specialty, DTC
Urinary Health Uqora DTC, specialty

Acquisition Strategy

Pharmavite has been expanding through strategic acquisitions:

Year Company Value Strategic Rationale
2024 Bonafide Health $425M Women’s health expansion
- Uqora Undisclosed Urinary health segment

DSLD Data

Based on from_the_refinery investigation (Group 13801):

Brand Products Notes
Nature Made 784 Main brand
Nature Made VitaMelts 16 Melt tablets
Nature Made Kids First 19 Children’s
Sunny Maid 1 Legacy brand
Total 820+

Otsuka Group Members

Company Focus Relationship
Otsuka Pharmaceutical Pharmaceuticals Parent company
Otsuka America US holding Direct parent
Nutraceutix Contract manufacturing Affiliate

Competitors

Company Brands Similarity
Church & Dwight Vitafusion, L’il Critters ⭐⭐⭐ Gummy focus
Nestlé Health Science Nature’s Bounty, Solgar ⭐⭐ Mass market
Bayer One A Day ⭐⭐ Mass market

Data Sources

  1. Pharmavite Official Website
  2. Wikipedia - Pharmavite
  3. Otsuka America - Pharmavite
  4. BusinessWire - Ohio Facility
  5. from_the_refinery (Group 13801)

Generated by DogTag System | Last verified: 2025-12-20

Live Data (Census)

Census data generated: 2025-12-20 09:29

Relationships

  • parent_company Otsuka Pharmaceutical Co., Ltd. since 1989
  • acquisition Bonafide Health LLC since 2024

References