DogTag - Entity Identity Cards
Home / Companies / Vytalogy Wellness

Vytalogy Wellness

Draft - This profile is pending verification.
company_profile Updated: 2025-12-20

Overview

Vytalogy Wellness is a vitamin and supplement holding company formed in January 2022 through the merger of Natrol and Jarrow Formulas under private equity firm New Mountain Capital.

The name “Vytalogy” represents “the science of vitality,” reflecting the company’s commitment to bringing energy and wellness to consumers.

Key Facts

  • Formed: January 2022
  • Headquarters: California, USA
  • Parent Company: New Mountain Capital (private equity)
  • Investment: $581M (per PitchBook)
  • Employees: 600+
  • Manufacturing: US-based
  • Brands: Natrol, Jarrow Formulas

Corporate History

Year Event
1977 Jarrow Formulas founded by Jarrow Rogovin
1980 Natrol founded by Elliott Balbert
Sep 2020 New Mountain Capital acquires Jarrow Formulas
Nov 2020 New Mountain Capital acquires Natrol ($550M from Aurobindo)
Jan 2022 Vytalogy Wellness formed (Natrol + Jarrow merger)

Ownership Structure

New Mountain Capital (New York)
│   • Private equity firm
│   • $35B+ assets under management
│   • Focus: Consumer health & wellness
│
└── Vytalogy Wellness LLC (California)
    │   • "The Science of Vitality"
    │   • Employees: 600+
    │   • US-based manufacturing
    │
    ├── Natrol LLC
    │   │   • Founded: 1980
    │   │   • HQ: Los Angeles, CA
    │   │   • Focus: Sleep, mood, beauty
    │   │
    │   └── Brand Portfolio
    │       ├── Natrol (main brand)
    │       ├── Natrol Kids
    │       ├── Natrol Gummies
    │       ├── Natrol NuHair
    │       └── Natrol Shen Min
    │
    └── Jarrow Formulas, Inc.
        │   • Founded: 1977
        │   • Focus: Science-based supplements
        │
        └── Brand Portfolio
            └── Jarrow Formulas

Brand Portfolio

Brand Founded Products Focus
Natrol 1980 784 Sleep (#1), mood, beauty
Jarrow Formulas 1977 800+ Probiotics, vitamins, science-based

Combined Strengths

  • Natrol: #1 drug-free sleep aid brand (melatonin)
  • Jarrow Formulas: Science-based formulations, probiotic expertise

Private Equity Owner: New Mountain Capital

New Mountain Capital is a leading growth-oriented investment firm based in New York.

Attribute Detail
Founded 1999
Headquarters New York, NY
AUM $35B+
Focus Areas Consumer health, life sciences, food ingredients

Investment Thesis

New Mountain’s investment in Jarrow Formulas and Natrol reflects:

  • Long-standing sector initiatives in consumer health & wellness
  • Specific focus on VMS (vitamins, minerals, supplements)
  • Life sciences and food ingredients expertise

Market Position

Competitive Advantages

  1. Category Leadership: Natrol #1 in sleep aids
  2. Science Credibility: Jarrow’s research-backed formulations
  3. Complementary Brands: Different positioning, same parent
  4. US Manufacturing: Domestic production
  5. PE Resources: Growth capital and operational expertise

Combined Scale

Metric Value
Employees 600+
Total Products 1,500+
Manufacturing US-based
Investment $581M

Competitors

Company Brands Similarity
Nestlé Health Science Nature’s Bounty, Solgar ⭐⭐⭐ Multi-brand VMS
NOW Health Group NOW Foods ⭐⭐ Broad supplements
Pharmavite Nature Made ⭐⭐ Mass market

Data Sources

  1. Vytalogy Wellness - About
  2. BusinessWire - Vytalogy Formation
  3. New Mountain Capital Portfolio
  4. PitchBook - Vytalogy Wellness

Generated by DogTag System | Last verified: 2025-12-20

Live Data (Census)

Census data generated: 2025-12-20 09:29

Relationships

  • parent_company New Mountain Capital since 2020
  • subsidiary Natrol LLC since 2020
  • subsidiary Jarrow Formulas, Inc. since 2020

References