Overview #
naturesbounty.com 是 Nature’s Bounty 品牌的官方網站。Nature’s Bounty 是美國主要的維生素和營養補充品品牌，創立於 1971 年，主攻大眾市場通路（藥妝店和零售商）。品牌於 2021 年被 Nestlé Health Science 收購。
Key Facts #
- Domain Type: Brand Official Website
- Brand: Nature’s Bounty
- Company: Nestlé Health Science
- Founded: 1971
- Acquired: 2021 (by Nestlé Health Science)
- Products: 924 (DSLD)
- Market Position: Mass market, drugstore channel
Sub-brands #
| Sub-brand | Description |
|---|---|
| Nature’s Bounty Optimal Solutions | 優化配方系列 |
| Nature’s Bounty Platinum | 高端系列 |
| Nature’s Bounty Prescriptive Formulas | 處方級配方 |
| Nature’s Origin | 天然來源系列 |
Ownership History #
| Period | Owner |
|---|---|
| 1971-1995 | Nature’s Bounty, Inc. |
| 1995-2020 | NBTY, Inc. |
| 2020-2021 | The Bountiful Company |
| 2021-present | Nestlé Health Science |
Notes #
- 主要競爭對手：Centrum (Haleon)、One A Day (Bayer)、Vitafusion (Church & Dwight)
- 主要銷售通路：CVS, Walgreens, Walmart, Target, Amazon
- 同屬 Nestlé Health Science 旗下：Sundown, Solgar, Garden of Life, Vital Proteins
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