Overview #
smartypantsvitamins.com 是 SmartyPants 品牌的官方網站。SmartyPants 是高端軟糖維生素品牌，由 Courtney Nichols Gould 和 Gordon Gould 於 2011 年在洛杉磯創立，2020 年 12 月被 Unilever 收購。
Key Facts #
- Domain Type: Brand Official Website
- Brand: SmartyPants
- Company: Unilever PLC
- Founded: 2011
- Founders: Courtney Nichols Gould & Gordon Gould
- Acquired: December 23, 2020 (by Unilever)
- Headquarters: Marina del Rey, California
- Products: 268 (DSLD)
Core Product Lines #
| Category | Target |
|---|---|
| Kids Multi & Omegas | 兒童 (4+ 歲) |
| Toddler Multi & Omegas | 幼兒 (2-3 歲) |
| Women’s Formula | 成年女性 |
| Men’s Formula | 成年男性 |
| Prenatal Formula | 孕婦 |
Brand Differentiation #
| Aspect | SmartyPants |
|---|---|
| Format | 軟糖專精 (87% 產品) |
| Target | 兒童與家庭市場 |
| Certification | USDA Organic, Non-GMO |
| Allergen | 98.9% 無麩質, 96.3% 無乳製品 |
Sister Brand (Unilever) #
| Brand | Focus |
|---|---|
| OLLY | 成人生活風格軟糖 |
| SmartyPants | 兒童/家庭高端維生素 |
Notes #
- 綜合配方專家（成人配方含 58-60 種成分）
- 主要銷售通路：Target, Walmart, Walgreens, CVS, Amazon
- 與 OLLY 互補：SmartyPants 覆蓋兒童/家庭，OLLY 覆蓋成人生活風格
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